You are here because you have decided to make your career in digital marketing. Of course, you will have a lot of questions in your mind like why you should go for digital marketing career and some others like:
Is there any specific qualification required to learn digital marketing?
What are the job roles in Digital marketing?
How much salary can you take after learning digital marketing?
How is the career growth in Digital marketing?
Where can you learn digital marketing?
We hope at the end of this blog you will get all of your answers to the questions that are rising in your mind.
Digital Marketing In India
People of the marketing industry didn’t take digital marketing seriously some years back. They were still messed up in the traditional marketing methods like advertising in the Television channels, newspapers, broadcasting on radios.
You ask yourself the last time when you have switched on the T.V or unfolded the newspaper particularly to read the news? You know that most of your time is spent in browsing the headlines either on social media or in news feeds apps in your smartphone or laptop.
So, this is the change. The change how people have started to grasp knowledge. People are present online on the internet through their mobile phones. According to the reports of IAMAI in India, 40% of the population uses the internet which is going to be increased up to 50% by the end of the year 2020.
And if we talk about the employment opportunities, there will be approximately more than 20 lacs job in the digital marketing field in the coming year 2020. The change is sudden because businesses have witnessed that if they do not use digital marketing their business will fail.
Career Opportunities In Digital Marketing
Over the last few years, digital marketing has seen huge growth in its field and so created a pool full of job opportunities for job seekers in India. This is the reason the demand for digital marketing courses has also been on increase. Digital marketing is the need and demand of present era and it will remain same in future too. We will take a look at different hierarchy structure of the job roles and the salary of digital marketing professionals.
Some Major Roles In Digital Marketing Profession Are:
- Seo Executives
- Content Writers
- Digital Marketing executives
- Social Media Planner
- Social Media Manager
- Digital Marketing Manager
- Content Marketing Manager
- Search Engine Marketers
- Pay per click experts
Let’s Understand the role of the above-mentioned profiles one by one:
Seo Executives: Seo Executive is one of the basic roles you get when you start your career in digital marketing as a fresher.
The task of a Seo executive is to optimise the web page of your website in order to get a good ranking position on Google. A Seo executive needs to make sure that there are no issues in a web page which can affect the crawling of it.
Salary: Seo Executives get a starting salary ranging from 2.0 to 3.0 LPA.
Content Writers: A content writing job is best for someone who has passion for writing but you should know that it’s different for writing some novels, books compared to what you write for the promotion of an organization.
A content writer is responsible to create a well-optimized content according to the directions provided by the Seo team. There are a lot of content writers who love to write & they work as a freelancer for multiple companies. The only thing you need to make your career in content writing is having good knowledge and command over language & vocabulary.
Salary: Though the salary slabs differ according to the budget of a company but still, a content writer easily gets somewhere 3 to 5 LPA.
Digital Marketing Executives: Digital marketing is the role given to mostly the fresher candidates after working in all the departments for a short period of time.
Digital marketing executives perform all the tasks starting from the content writing, SEO optimization and even managing or preparing the social media/ad campaigns.
So, they are mostly hired by the startups which have low budget to hire different people for specific roles but the best part is a candidate gets to learn a lot when he/she is working on all the various aspects of digital marketing.
And after working on all the areas, it becomes easy for them to identify which job profile is best for them.
Salary: The salary for digital marketing executives ranges from 2.5 to 4 LPA.
Search Engine Marketers: Search engine marketing team players has the most demand in the digital marketing industry. They are also known as PPC experts. Search engine marketing experts generate the most useful leads to a business.
The ads run on different websites are managed and executed by search engine marketers. Their duty is to find the most effective keywords for ad campaigns, creating and managing ad groups and copies, analysing and report submission to the seniors.
Salary: A search engine marketing expert/manager gets a salary between 3.5 to 5 LPA.
Social Media Planner: Social media planner is responsible to create effective social media campaigns by targeting potential customers.
As a social media planner, you need to communicate with different teams to understand the objective. You need to monitor and allocate the budgets to different social media campaigns.
A social media planner gets the profile after having at least 1-2 years in handling the social media/ad campaigns.
Salary: The average salary of a social media planner varies from 4.0 to 5.5 LPA.
Social Media Manager: Social media manager is the person who sits above the social media executives/planners. The duty of the social media manager is to handle the different platforms like Facebook, Twitter, Instagram, Pinterest etc.
He/she is the person who monitors the persons under him to make the objectives going on in a successful and planned way. Its responsibility is to present the reports about the social media campaigns to the higher authorities.
Salary: Average Salary of a social media manager can vary between 4.5 to 7 LPA.
Content Marketing Managers: Content marketing managers are responsible for managing and marketing content online. Content marketing is performed via blogs, emails, guest blogging, video campaigns, ebooks etc.
They are responsible for the content that has been written and the one which has been published. Their salary slab is very nice as compared to the other departments like Seo.
Salary: The salary of a content marketing manager also ranges from 4 to 6.5 LPA easily.
Digital Marketing Manager: A digital marketing manager is a person who sits over all the profiles mentioned above.
The digital marketing manager is the head of the digital marketing department of the business. He/she is responsible for supervising the staff below him/her.
It requires the experience of 8-10 years to reach this position.
Salary: Salary of a digital marketing manager varies between 7 to 10 LPA on an average.
These all were major job profiles you get in the digital marketing field. So, you have the idea that how good is digital marketing for your career option.
Pay per click experts: A PPC Expert is a person who plan and run successful ad campaigns and manages all PPC activities.
They know deeply about all PPC Activities like how to run a campaign, how to use keywords and bidding strategy, how to optimize quality score and how to reduce bounce rate, etc on google ads and other ads websites like bing ads, LinkedIn ads, etc.
Demand for PPC experts in India is increasing continuously due to instant traffic and leads for websites and businesses.
Salary: Salary of a PPC Expert in india varies between 3 Lakh to 5 Lakh on an average. But it will increase with experience.
Hyper Local Marketing Experts: Hyper Local Marketing Experts make a marketing strategy where marketers try to reach the individual consumers who live in the same area on a more personal level.
Hyper Local Marketing is a strategy for marketing that focuses on a small area of a specific city or town. It leverages digital channels and social media to create unique content, events, deals, and offers that are specifically targeted to the community.
Salary: Salary of a Hyper Local Marketing Experts varies between 4 to 6 LPA on an average.
Qualifications Required
You do not need to have any specific qualification or degree to learn digital marketing. Any person from any background can learn and make his/her career in this growing marketing field.
So, take a step and be part of the marketing revolution. Learn digital marketing and make a way towards a successful and bright future. We hope that all your doubts are cleared still if you have any queries regarding digital marketing career.
If you are confused from where you should learn digital marketing, w3trainingschool Gurgaon is one of the best options for you to learn digital marketing as all the course is covered on live projects. You will get all the practical knowledge and exposure required to be a good digital marketer.