Are you a candidate preparing for govt. Job for a long time?
Do you want to explore yourself in the career which is full of opportunities?
Day by day the competition is rising and the number of openings is getting less in the government job sectors. Students are giving their years in the preparation of different types of government jobs.
Some easily get through and some don’t. But you know a government job aspirant learns a lot in his/her preparation period and it is not even known to them how much potential and knowledge they develop during their preparation time.
So, in case you are not getting a government Job. Do not lose hope in Life. There are still a lot of better career opportunities waiting for you outside in the corporate world. Government Job is not the only thing in a person’s life.
People have a dream to join government services but the thing which is not good is that even the students with high qualifications like B.tech, MBA are applying for low posts like Clerk, class IV category in government jobs.
This is something which is not justified. After getting so many skills and a professional attitude in your habit, applying for these low-end profiles didn’t give justification for the qualification students have.
Why Digital Marketing Is The Best Option?
Getting technical skills only will not make you land in a good job. Digital marketing requires almost the same skill sets which students learn in their preparation way for government jobs like communication skills, analytical and reasoning skills, aptitude skills etc which makes a candidate perfect for any kind of Job.
Some Reasons why digital marketing is the best field for the students preparing for government jobs are:
- High Demand
- More Vacancies as compared to government job posts
- The same set of skills
- Higher Pay
- Job security
High Demand
As the internet has grown worldwide, the use of smartphones, desktops increases heavily in all the parts of the world not just in India only. Gone the days when traditional marketing was considered as the main method to promote any business.
Now, every single company whether it is MNC or a Startup is hiring for Digital marketing profiles because they got the idea that if you are not present online, your business will not going to last in the market for a very long time.
Due to the increase in the demand for digital marketing profiles, the professionals are getting trained in different parts of the country in the same field. But they are not as large in the number which is required to fulfil the demand.
The students preparing for the government jobs can apply in digital marketing jobs because the number of jobs is high and they will get definitely a higher pay compared to the government job posts.
More Vacancies In Digital Marketing Than In Government Jobs
As the demand is high in this field, obviously the number of vacancies will also be more. Digital Marketing jobs are more in the number when compared to the number of jobs released by the government every year. Due to increasing growth opportunities in digital marketing, jobs in this field is also increasing.
An approximate ratio between Digital marketing and government jobs would be around 3:1 somewhere. And the number of candidates applying for government jobs are also higher. So, the chances of getting selection go down in government jobs but the chances of getting selection in Digital Marketing jobs is very high.
According to a report, the number of digital marketing jobs in India will reach to 20 lakhs in the year 2020. So, you can see the increasing posts in this field. A government job candidate can apply in digital marketing jobs whenever he/she wants.
Skills Will Help Which You Have Learnt In The Preparation
When a student is preparing for government job exams, he/she learns a lot not only in the particular subjects but also gets improvement in his/her personality and analysing skills.
If we talk about the skills you need to crack any kind of interview is good command on communication, reasoning ability and if we are especially talking about the digital marketing field, the quantitative aptitude is the skill which makes you a perfect candidate for this job.
You will have to manage a lot of financial calculations when you are dealing with Google ads. It requires the management of online money in multiple accounts and how to make the best utilisation of that money.
There, your skills of quantitative aptitude will definitely give an edge over your competitors who are sitting for the same profile in the interview.
Not just for a particular profile but the aptitude helps in clearing the first round in a lot of interviews conducted by different MNC’s. So, students only think that their learning is limited to the exam for which they are preparing. But that is not true!
And you have understood that till here. Let us make it more clear by giving the more advantages Digital marketing jobs have over the Government jobs.
Higher Pay
The most important or we can say the most preferred reason for which students choose private sector jobs over the government sector jobs is the pay difference. And the same goes for Digital Marketing.
The pay in private sector jobs is very high nowadays even if you are starting your career as a fresher. But the condition here is that you need to have the basic knowledge for the post you are applying for.
Like if you are applying for a digital marketing profile, you need to learn the basics of digital marketing which you can learn from any digital marketing institute side by side your preparation. It doesn’t require to devote a lot of time.
Students have grabbed their first job with 3.5 LPA package easily and you know after having experience of more than a year in the private sector, your salary boost is unlimited. You can easily grab 5-6 LPA in very short possible time.
Whereas in government jobs it takes a lot of time to reach this level. Because the increments are very low and very slow. Apart from the salary hikes if you are working in one of the MNC’s then you have other benefits like:
- Insurance, Medical insurance claim, PF are the basic things.
- The world-class working environment with advanced facilities and technology
- Incentives
- Regular Bonus
- You can get a chance to travel around the world on company expenses.
These are just a few things we have listed here. Actually, the list is unstoppable depending upon company to company policy.
Job Security
This is the only topic for which mostly all students lined up in the competition for the government jobs, Job Security. If we ask, there is not even the security of a person in the world we are leaving And why even expect job security.
Why people need Job security?
This question arises in the mind of a lot of people. Well, if you are confident of yourself then you do not need Job security. If you have skills, the market is open to you always. Hundreds of digital marketing companies will welcome you with open arms and huge salary packages only if you are good in your work.
The reason in the mindset of most of the people is that they do not want to work a lot after getting the government job. And this mentality has defamed the image of the government employees even if many of them are hardworking.
When we talk about the digital marketing industry, as you know the demand is high. Accordingly, Job security for the employees has been increased as the business around the world has opted the method of digital marketing for their company.
The need is expanding for the digital marketers and a student who has all the mentioned above qualities is best suitable for this field. Stop wasting your time for low profile jobs and preparations. Giving years for one single thing is never justified.
Conclusion
The government jobs are not only the option in life, look around you the world is moving at a face pace. Giving your precious years in just preparation of one thing is something like wasting your time in which you can achieve more than just a government job.
It’s not wrong choosing that field. If you think you can, it’s very good. But do not keep on keep on letting your years passed in just that preparation. Having options is always better for your career.
And a candidate who already had done some hard work in learning the basic skills is perfect one required for a digital marketing job profile. Give some time, analyse yourself, make some research about opportunities available in digital marketing and make your decision which you will never regret.