9 Black Hat Seo Techniques To Be Avoided ?

We all have learned in our previous blog posts about SEO (Search Engine Optimization). In SEO, there are two types of SEO techniques involved – White HAT SEO and Black HAT SEO.

SEO is implemented to rank our web pages on the Google SERPs. Ranking to the top page give you much credit as you earned lots of impressions when a user searched the same query, there are chances for CTR (Click through Rate), organic traffic and last, more sales into business.

WHAT IS BLACK HAT SEO?

Black HAT SEO is the set of techniques which is used to increase the ranking of a website and engage more traffic than normal. Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.

Black HAT SEO is considered as a set of practices which violates the Google Search Console Terms & Conditions. These practices can award you with penalties or de-rank in Google SERPs. Many bloggers try these activities to engage more audience and rank up there sites, but remember:

Implementing Black Hat SEO tactics and strategies can get your site banned from search engines, excluding you from the number one traffic referral source on the Internet.

BLACK HAT SEO TECHNIQUES TO AVOID:

The following SEO tactics are considered Black HAT SEO and should not be exercised at all if you want to stay above board with Google and other search engines.

1. Keyword Stuffing: Practice of stuffing keywords in the meta tags or in the content of a webpage:
   • DON’T DO: Don’t add many keywords in your whole content, as it looks unprofessional and inappropriate. Example: How to travel in India, travel in India, best travel places in India.
   • DO: Use keywords that make sense, have a reasonable keyword density, and that use semantically related words instead of endlessly repeating keywords. Example: Where to travel in India, Best 15 places to travel in India this summer.
2. Unrelated Keywords: Practice of using keywords which is not important or out of your topic.
   • DON’T: Don’t add keywords which are not applicable in the content, just for likes and engagement. Example: How to make Pav Bhaji at home? Let’s try making Butter Paneer Masala.
   • DO: keep the content focused and specify which users are searching for. Example: How to make Pav Bhaji in the home by Sanjeev Kapoor?
3. Hidden Texts: Practising of using keywords in white color in the white background just to attract web crawlers.
   • DON’T: Do not write content in this format. This is a light font color used for display. Example: This controversial news is based upon PM of India.
   • DO: Write content that is clear and readable for both web crawlers and users. Example: Here has a look at this short video of PM of India.
4. Cloaking: Technique of presenting the different content to search engines and users.
   • DON’T: When a user searches for “motivational quotes” and you have shown search engine the same content, but users sees “how to make someone happy”.
   • DO: Try to show the same content to search engines as well as users. Example: When a user searches for “Top Tourists Attraction in India”, then show the same content to search engine and users. 
5. Doorway Pages: Doorway pages are designed for spam indexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
   • DON’T: Do not try to publish page which is having less content and uses JavaScript or meta tags which tells Search Engines about the relevancy of the page.
   • DO: Create web pages that have rich media content and easily understandable for both users and search engines.
6. Spam Commenting: Spam Blog is a blog created for the sole purpose of linking to other associated websites.
   • DON’T: Automatically post links to other blog posts. Example: “Great post! |3uy ch34p v14gr4 w1th fr33 5h199ing.”
   • DO: Write good comments on blog posts. Example: Thanks for the informative post, I’m searching for this article.
7. Link Farming: Process of exchanging links in order to increase the SEO ranking.
   • DON’T: Do not put links in your website which are unrelated or low quality. They will harm your site. Moreover this will degrade user experience if he finds that the linked website is not relevant for him.
   • DO: Link to and request links from relevant and high-quality websites where a connection between the two websites is logical and beneficial for site visitors. Anchor text should be relevent to the linked website that should have same content regarding anchor text.
8. Plagiarism: Process of stealing someone’s idea, content, thoughts, expressions. Plagiarism sows duplicacy of content from other websites.
   • DON’T: Do not steal or copy any content from related websites or do not use content writing software, as they are considered content infringement.
   • DO: Try to publish articles which are unique and written by you only.
9. Article Spinning: Article spinning is the technique to rewrite the same article in your blog post.
   • DON’T: Do not copy or change some part of the text which look likes the same content in every paragraph of a blog post.
   • DO: Write each paragraph with different keywords and content.

Why Should You Avoid Black Hat SEO ?

Many newbie bloggers are always in a hurry. Everyone needs their work should provide results in a short time. Blogging is done to show deep information on a particular product or service or just to entertain peoples.

In order to rank quickly in SERPs and gain huge impressions, clicks, engagement and more sales, bloggers try to do black HAT SEO activities. Every newbie blogger should know that implementing Black HAT SEO techniques will take them into loss only.

Black HAT SEO was used, and still is being used by those who want to gain results quickly. There are many risks involved when using black hat SEO techniques. Some of these risks include penalties from Google, the site being banned from the search engines or become excluded from the SERPs. Algorithm updates from Panda and Penguin are the main causes of the latest penalties that have occurred when Google discovered that black hat SEO methods were used. A site can be hit with manual penalties as well as algorithmic downgrades at the same time.