Digital marketing industry is a progressive industry that is providing the products and services to the customers with the help of digital technologies. It has various tools , strategies and options that helps it to grow at a rapid rate.
Content in the digital marketing plays a vital role that helps to boom the industry on the top of google search engine result pages. Content is also known as “king” of digital marketing industry. So the ranking of page is majorly depends on the quality of content.
There are a number of ways by which you can improve your ranking in organic results. Some of the methods are defined below-
1. Improve The Quality Of The Content In Digital Marketing
The basic thing that comes into account in organic results of query is content. The content written on any subject topic should be of high quality. Content should have proper uniqueness that clearly defines the thoughts and the ideas of the content writer. The cntnt should be understandable and clear to the person reading it. It should fulfill the purpose of visiting your website that is his query should be properly answered.
The content is the only aspect that helps you to get traffic on your website. If your content will have a quality and it will satisfy the user’s queries then the user will visit your website again and again. Moreover, user will like to spend more and more time on your website.
2. Create Cornerstone Pages To Improve Ranking Of Website
Cornerstone pages are kind of pages that includes the relevant content as similar to the other webpages of the website. This content should be informative and should be around the same keyword. The main thing is the quality of content. It should be high because google ignores the pages having poor quality and affects the ranking of the website as it decline the ranking of the page in google search engine result page.
3. Improve The Loading Speed Of Your Webpage And Website
Loading speed of the webpage depends on interface. The loading speed should be less or in other words, it should not be time taken. Your webpage should be easily accessible to the users. The loading speed can be checked on page insights. Here you can check your webpage speed on desktop as well as on mobile phones. Most of the people leave the website that take more than 3 seconds to open. So the website should be properly optimized.
The visitors come very less on the websites having more loading time. If your website has very less loading speed then visitors remain on coming on your websites.the best method to improve your website speed is to optimize your images or videos on particular website or webpage.
For instance, there is a tool named as page-speed insight that is used to check the loading speed of any website or webpage. The loading speed varies in the scale of 0 to 100. Where till the value of 49, the loading speed of website is considered as bad. The speed between 50-89 is moderate and the speed between 90-100 is considered as the good loading speed of website.
4. Boost Up The Readability Of Your Content To Improve Ranking
Readability is an important factor that affects the quality of the content. The uploaded content should be easy to read and it should be easily understood by everyone. It should deliver the desired information to the user for their queries.
If the content is easy to read then user will love to spend more and more time on website and it also helps to reduce the bounce rate of the webpage.
In contrast to this if the readability is poor, it increases the value of bounce rate and moreover users will not spend much time on your website that probably will help to improve the ranking of the website.
5. Enhance The SEO At Higher Level
SEO stands for search engine optimization. It is the process of optimizing your website so that it should rank at the top. If the webpage will have proper SEO then it will rank at the top and you can get the maximum traffic. There are so many approaches for SEO that will help you to reach to the maximum traffic.
It includes two approaches:
- On-page SEO
- Off-page SEO
On-page SEO includes the activities performed on the website to improve the ranking of the website. It basically focuses on the improvement of the content, research of keywords, improvement of description, meta description, keyword density of the content etc.
Moreover it also focus on content optimization. It includes the uniqueness of the content, block level optimization of the content, navigation in page( how easy it is to navigate from one page to another). The other facts in onpage SEO is rich media content and infographics.
Off Page SEO focus on the activities that are performed outside the website. These activities include link building,link equity, social media marketing( promotes your brand and content on social media channels), social bookmarking and directory submission.
Another important off page activity is guest blogging, it is a technique that includes writing blogs for others to increase traffic on website and to build a relationship with the good bloggers who writes for the websites already ranking at the top.
6. Increase The Number Of Inbound Links
Another way to improve the ranking of the website is inbound linking. One can use another web pages of the websites as an anchor text. The links that are used should be relevant so that it passes some value to the website and helps the website to rank at the top in search engine result page.
7. Maximum Use Of Social Media Marketing
Social media marketing is a practice that allow you to brand your product on social media channels like Facebook, twitter and linked in. There are some platforms that combines all the social media channels at one place.
These platforms are are hootsuite, buffer and hubspot. Connecting social accounts for posting purposes, you can also integrate your social media inboxes into HubSpot, so you can get your direct messages in one place.
To sum up, There are some techniques in digital marketing defined above, that helps to improve the ranking of webpages in search engine result pages. With the help of these techniques you can easily grow your business by ranking it at the top in organic results.