“Digital marketing is the new revolution of the modern world.” In recent times, it is observed that digital marketing is the only field that has emerged more than ever before. Therefore the scope of digital marketing is vast and endless. It provides ample opportunities for the people who opt for it.
Statistics show that digital marketing is flourishing worldwide with a huge number of jobs. Moreover, it is believed that digital marketing will provide more than 20lakh jobs by the end of 2020 in India only.
In the past era, traditional marketing was the only choice of business companies to promote their products or services. But in the present digital era where the internet and technology have dominated the lives of people, the promoting methods have also changed.
Digital marketing becomes the preference of most companies and comes up with the latest methods of Promotion. At present, digital marketing is the most popular and highly demanded career option. Digital marketing courses are in trend Gurgaon and across the India and nowadays and so its institutes.
Scope Of Digital Marketing In India And Abroad
The scope of digital marketing is booming not only in India but globally also. It becomes the most demanded career option for students, for business entrepreneurs, for graduates and also for general people who want to start their career. But it is a fact that the demand for digital marketing professionals is more than its supply. It is due to a lack of proper knowledge in digital marketing vertexes.
By obtaining professional skills and knowledge you can open a gate of entering this field of vast and endless growth opportunities. Jobs in this field are increasing continuously all over the world.
The above screenshot shows that India’s largest job portal- Naukri.com presently shows more than 25000 job opportunities in India at the keyword digital marketing only. There are many more keywords and they also show tremendous job opportunities in the digital marketing field.
The USA itself generated more than 60000 jobs this year for digital marketing. By 2020, nearly 2 million new digital jobs are expected to generate in the U.K. alone.
It is observed that India has the most demand for digital marketing.
A large part of the budget is now utilized in digital marketing to boost sales and revenue by this trending marketing technique. Every business wants to hire an expert team of digital marketing that should take their business to the next level and compete with its competitors.
Growing Job opportunities in digital marketing surpass every other field and become the most popular field with ample job opportunities.
Internet usage is increasing tremendously and increasing the use of the internet depicts the increasing job opportunities in this field.
According to the International Journal of Advanced Research Foundation, it is proved that “India is undergoing a golden period of digital marketing”
Benefits Of Choosing Digital Marketing As A Career
Massive Job Opportunities
Job opportunities in digital marketing are ever-growing and never-ending. Each and every business at present hires digital marketers for promoting their business on the online platform.
This is an all-season field that continues to generate jobs for the whole year. It already generated more than 10lakh jobs in India only and is expected to generate more than 20lakh jobs till 2020.
Therefore the scope of digital marketing jobs is continuous and growing.
Higher Paid Profile
Digital marketing is one of the highest-paid job profiles at present. Google shows that the average salary of a digital marketing manager is 4 lakhs to 18 lakhs annually in India. Whereas the average salary of a digital marketing manager in the US is $65874.
It is not only a higher-paid profile, but it is also a reputed job profile that has an ocean of growth opportunities. Salary in this field increased with experience and knowledge.
Flexibility
Digital marketing provides flexibility in working. Its working time is flexible, its working place is flexible and it’s working environment is flexible. You can work anytime and from any place. You can work from the office, from home and from any location.
The usage of the internet makes this field flexible in every sight. As the internet and a laptop are the only needed assets in digital marketing thus it provides the flexibility of working.
Wider Career Options
Digital marketing does not restrict you to a single job profile. It has a wide range of job profiles for every candidate. They can enter any vertex of digital marketing according to their interest. It can be SEO, PPC, SMM, affiliate marketing, blogging or mobile marketing.
Every vertex has its own specialties and growth opportunities. Blogging does not even require a job, any individual interested in writing creative content can start blogging and earn at any age. Thus Digital marketing career opportunities are vast and ever-growing.
What Is The Scope Of Digital Marketing For Professionals?
As we know digital marketing is the most emerging industry thus its scope for digital marketing professionals is also at a peak.
The best and easiest way to enter the field is completing a course and getting a job. There are many job profiles in digital marketing.
Different Job Titles In Digital Marketing
Fresher level
- Digital marketing intern
- Digital marketing executive
- SEO executive
- Social media specialist
- PPC analyst
- SEO analyst
- Content writer
- Email marketer
- ORM manager
Senior-level
- Digital marketing specialist
- Digital marketing manager
- PPC specialist
- Social media manager
- PPC expert
- SMM expert
- Google analyst
Scope Of Digital Marketing For Online Business
- Become a professional blogger- If writing creative content is your power then blogging will be the best option for you. Just write creative, fresh and manifesting content for your readers and earn with the help of Adsense.
- Earn with affiliate marketing- Create your own websites and choose a perfect niche of your interest and write blogs on your website. This helps to earn income with the help of affiliate marketing and AdSense.
- Start freelancing service- Starting freelancing services are the best option as a part-time job. Websites like freelancer.com help you to get projects from other clients and earn income from it.
- Open your own agency- If money is not a matter of concern for you then you can start your own digital marketing agency which helps to get national and multinational projects for completion.
- Become a YouTuber- If you are interested in videos and editing then youtube is also an option for earning. You just need to start your channel and add videos for a particular niche. When you start getting subscribers you can earn from there also.
Why Digital Marketing Is Growing?
- After the implementation of the digital India campaign by our PM, the concept of going digital becomes the motto of all business companies. It is believed that by the end of 2020 all the companies will go digital by making their presence online. Thus it will generate many growth opportunities all over the world
- It is a progressive field and to remain updated is necessary. Thus you have to brush-up your skills and knowledge after certain time intervals.
- The digital economy is growing 10 times faster than the traditional economy thus provides a lot of jobs in this field in the upcoming times.
- It is not limited to a single profile. If you love writing you can go for a content writer, if you love coding, you can go for web development and if you love designing you can go for web designing.
Why Is The Scope Of Digital Marketing Increasing?
There are certain reasons for the sudden growth of digital marketing and its increasing scope. The main reasons are-
Increasing Usage Of Internet
The internet has changed the lives of people both personally and professionally for more than one reason. The Internet has been involved in our life just like a basic necessity. No one can ever imagine their life now without the internet!
Therefore the increasing use of the internet forces marketers to enter the digital world and take their business online. The Internet has a lot of customers for every business. The Internet has 451 million active internet users from India only.
This increasing usage allows a business to compete in the online world thus the need for digital marketing and its professionals is increasing.
Below are the statistics of growing internet users from 2013-2019.
Increased Mobile Usage
Due to updates in technology, mobile phones have become the basic and main source of searching and using the internet. At present, searching, emails and social media is mostly done by mobile phones. 52% of the traffic comes from the smartphone.
It gives people easy and fast access to information and services. Mobiles have made access to the internet in rural areas also and this increases the overall internet user. Thus digital marketers know the ways and strategies to attract and target smartphone users.
Social Media Time Spent Is Increasing
People are actively using social media to connect with people to get the latest news feed in the world. India has 330 million social media users which means 70% of the population uses social media. They search for any company or brand on social media also before they buy something from them.
Active social media engagement encourages business owners to maintain a strong social media presence. Thus the hiring of social media analysts and managers is also increasing.
Scope Of Digital Marketing For Different Services
Real Estate Industry-
A report shows that 92% of people do vigorous research on the internet before buying or selling a property. As the internet is the main source of information that allows you to search according to your preferences and choices.
Digital marketing helps users to gain full exposure to property thus helps to make their choice easier. This improves user experience and trust for your website. Therefore digital marketing scope and need in the real estate industry are increasing.
Healthcare Industry-
Healthcare services are one of the most important sectors in today’s society. The expansion of healthcare services has been one of the key features in the digital era, as it is a key factor in decreasing healthcare costs and making it accessible to more people.
The scope of digital marketing is very wide and it can be used in almost every aspect of healthcare. It is a worthwhile investment to put this type of marketing in place, and it could potentially increase corporate profits by up to 60%.
The scope of digital marketing for healthcare services has split into four categories:
1) Building Brand Awareness
2) Building Brand Loyalty
3) Growing Brand Revenue
4) Improving Customer Satisfaction
E-Commerce Industry-
With the evolution of digital marketing, the e-commerce industry has also opted for digital marketing to increase conversions on their website. 60% of people use search engines for searching for the products.
Due to easy and faster access to products, half of the population preferred e-commerce online shopping rather than traditional shopping. This gives a boom to e-commerce websites and their traffic. Therefore the scope of digital marketing for e-commerce business is high.
Professional Bloggers-
Earlier professional bloggers just write content, post that on their website and waits for the traffic to come and read. But digital marketing made it easier for them to attract traffic instantly by using various digital marketing strategies like SEO, PPC, SMM, Email marketing, etc.
Digital marketing promotes your website or blogs on different platforms such as Google, Linkedin, Facebook, Twitter, etc and brings quality traffic to your website. When traffic is more, then these bloggers can earn a higher amount of income. Learn more about the scope of digital marketing for bloggers.
Business Entrepreneurs-
As digital marketing is the current need of business thus every business entrepreneur should have sufficient knowledge of digital marketing. It helps them to analyze their business performance through digital channels, help them to find mistakes and errors, and communicate that to their team. Therefore they can guide them to make better digital marketing strategies.
Small and Medium entrepreneurs have good chances of 3.3 times to expand, develop and grow their business if they adopt digital marketing. Know in detail about digital marketing scope for business entrepreneurs.
Conclusion
The scope of digital marketing is just growing with every passing year. From 2015-2020 it has been evolved as the most demanding and successful career option both for freshers and experienced candidates. The emerging opportunities in digital marketing lead to a very new and flourishing career option that does not require any degrees.
Digital marketing jobs are continuously increasing and the need for digital marketers has become the basic necessity of many companies. Those who enter this field today will become the ruler of this online digital world in the future. Their career and growth will never stop until there is the internet.
The scope of digital marketing is growing at an average of 14% every year. But it is expected that it will grow by 20% in 2020. Thus digital marketing has a wide scope and endless growth opportunities.