Digital marketing is the most emerging career option at present and it is growing like never before. More than 80% of companies shifted from traditional marketing towards digital marketing. Moreover, 90% use the internet for various tasks. This made digital marketing the most demanded career option. There are many ways to build a successful career in digital marketing.
Digital marketing is a versatile career and you will never get bored with one thing. It has multiple vertex and options that are both exciting and competitive.
Entering this field is easy but to grow and move ahead of others is not that easy. You have to attain and develop certain skills, knowledge, and experience.
The required skills can easily be developed by taking an online digital marketing course or a classroom training course.
Both types of courses have their own benefits and drawbacks. But it’s your own choice whether you would choose an online digital marketing course that is more theoretical or classroom training that is more focused on practical work.
But before knowing about the ways to build a successful career in digital marketing you may have some basic questions like is it a good career option and how much salary you will get?
Is Digital Marketing A Good Career Option
Yes, definitely digital marketing is the most demanded and thriving career option. Its scope and demand are never-ending until the internet is present. Moreover, it is the best time to enter this field as the demand for digital marketers is more than its supply.
As we are living in the digital era where everything from searching to shopping is done online. Companies are now dependent on digital marketing only so to maintain a strong online presence they need a professional digital marketer or digital marketing team.
Salary In Digital Marketing
Salary varies from profile to profile, where an SEO expert will annually get 5-6 lakhs and a PPC Expert will get 7-8 lakhs PA. Secondly, it is dependent on experience, a fresher SEO Expert will get 5-6 lakh but an experienced SEO expert will get nearly 30 lakhs PA.
Therefore extraordinary skills and professional experience results in more and more salary.
Digital Marketing Jobs
Digital marketing is a flourishing and lucrative field. Jobs in digital marketing are endless due to the need for digital marketers in every company. At present, digital marketing has more than 10 lakh jobs in India and it will increase to 20 lakh by the end of 2020.
Basic Ways To Build A Successful Career In Digital Marketing
As digital marketing is the most demanded career at present thus to enter the field and build a successful career is necessary. You can definitely do so by following these simple steps.
- Know the basics of digital marketing
- Take online or offline digital marketing courses
- Start blogging
- Get Online digital marketing certifications(google ads, Facebook blueprint, Hubspot certification, etc)
- Learn to read and analyze Analytics reports
- Learn to use different digital marketing tools and plugins
- Go for a perfect internship for you
- Go for a reputed job
- Stay Updated with new trends
- You can also start your own business
Know The Basics Of Digital Marketing
Learning the basics is obviously the main and first step in any career or field. A fresher should have proper knowledge about its components and modules.
As digital marketing is not limited to a single component. Therefore a basic knowledge about all the components is a must.
Basically Digital marketing has following components-
- SEO- Search Engine Optimization
- SMM- Social Media Marketing
- SEM- Search Engine Marketing
- Email marketing
- Content creation
- Mobile Marketing
- Affiliate marketing
- Video Marketing
- Google Analytics and many more
A good digital marketer should have basic knowledge of all the above and must be able to work with them.
Take Online Or Offline Digital Marketing Courses
The above components and modules can be learnt in a certified digital marketing course. There are two types of digital marketing course- Online and Offline. It’s your personal choice whether you want to do an Online course or offline course.
But the main thing is, you will learn and understand every component of digital marketing in detail in an offline course.
This help you to actually built a successful career in digital marketing as it is the basic step for entering the field
Start Blogging
Blogging is the easiest and best way to get one step ahead of others in the Digital marketing field. Doing a course is not sufficient, you should create your own website and start blogging. This will show you how things actually work. Moreover, blogging helps you to know about how things work practically.
But the aim of blogging should only be providing relevant and fresh information to the users and not any type of promotion. Moreover, blogging also helps you to earn some income with the help of Adsense
Get Online Digital Marketing Certifications
There are many online certifications available such as Google ads certification, facebook blueprint certification, Hubspot certification etc. You can check and show your skills by passing these online certifications.
Moreover, you will also get some study material and practice tests before starting the actual certification test.
Passing these certifications successfully boosts up your confidence and proves that you have the required skills and knowledge.
These certifications also help you in getting a reputed and high paid job.
Learn To Read And Analyze Analytics Reports
Analyzing reports of your website is necessary to know how your website is actually performing on the online platforms. Demographics of the audience to clicks to conversion everything is measurable with the help of analytics.
You should know how to read and analyze reports like the number of page views, number of clicks, how many people get converted, and the mode of traffic.
This helps you to measure the effectiveness and relevance of your campaigns and website.
Learn To Use Different Digital Marketing Tools And Plugins
Digital marketing gives you some tools and plugins to make your work easier and faster. These tools and plugins also help you to measure the results and performance of your work. Every company wants its employees to have knowledge of using important tools and plugins.
When you work in a company you will have many tasks to complete, therefore to make a report of those tasks is necessary. These tools help you to work more effectively.
Go For A Perfect Internship For You
After doing the above things of your own, you should step in the outside world to gain actual real experience and practical access to everything.
For this, an internship will be necessary as it will tell you how to work on various components at the same time. Also, how to make strategies for various situations, how to manage and improve mistakes and how to measure your success.
When you do an internship, you will get a chance to work in a job like an environment. You will learn how to work in a limited time frame, how to adjust in different environments and how to combat difficult situations.
In an internship, you will get a chance to work under digital marketing experts who will guide you at every stage. Working under experts enhances your skills and helps you to build a successful career in digital marketing.
Go For A Reputed Job
After some internship experience, you should get in for a reputed digital marketing job profile. Firstly you should make an impressive resume that contains all your skills, experience and work. Then you should give various interviews and then decide and go for the best one.
Internship experience adds weightage to your resume and it may be preferred over others.
There are many job profiles available and you can choose according to your interest and specialization.
Some main job profiles are
- Digital Marketing executive
- SEO Executive
- Digital Marketing Manager
- PPC Expert
- Social media executive
- Digital Marketing Analyst
- Analytics Manager
- Content writer and many more
Stay Updated With New Trends
Mostly, getting a reputed job is the final step of any career roadmap but it’s not so for digital marketing. Digital Marketing trends and tactics change from time to time. Every digital marketer should remain updated with its trends and updates.
Digital marketing is a versatile and fast-changing industry, those who stick to the old methods remain behind in the competition.
It is also important to make updates and changes in your website according to new updates and trends.
You Can Also Start Your Own Business
Digital marketing also gives you a chance to start your own company if you have assets and a budget. Creating a team of 4-5 professional digital marketers and leading them is not a difficult task.
Not every field gives you this opportunity. You can become the boss of your own company and run a successful business.
Due to the continuous need of digital marketers and digital marketing agencies, your business will get to the next level in terms of success.
Some Advanced Ways To Make A Successful Digital Marketing Career
Other than the above basic methods, there are some advanced methods also that will boost up your digital marketing career. Some of them are:
Start Freelancing Service
If you want a flexible work from home job, you can definitely do so by starting a freelancing service. You can expand your network while working as a digital marketing freelancer for a client.
There are many online websites that are helping a huge number of candidates to do freelancing services like Freelance.com, Up work, 99designs, etc.
These websites take work from different companies and help them to hire freelancers. This helps many people to earn a certain amount of income by completing the tasks. It help both- companies by hiring freelancers for them and users by hire them for companies.
Become Expert In One Particular Field
As said earlier, digital marketing is a vast field providing a number of options to get in. This doesn’t mean that you have to become an expert in all of them. You should have basic knowledge of everything but expertise in one single profile only.
An old proverb states that “Little bit of knowledge is a dangerous thing.” Therefore instead of knowing a little bit about everything, you should choose a particular option and become a genius in that.
If you love writing, then you can become an expert in that by learning every possible technique and strategy of that.
If you want to start your online store then you should do a master’s in E-commerce marketing and make that your final aim and career option.
Similarly, there are others like SEO, SEM, SMM, Mobile marketing, etc. You can specialize in any option.
Learn Basic HTML, CSS, And Graphics.
Basic coding along with professional digital marketing skills makes you an expert in this field. To get to the next level in digital marketing you should have some basic knowledge of HTML, CSS and how to make creative and impressive graphics to attract users with visual media.
Moreover, HTML and CSS help you to design various simple things like adding color, text designs, and design the simple text.
At present, most of the digital marketers learn basic coding and graphics along with digital marketing to make work more creative and appealing to the user.
Communication skill in Digital Marketing
Digital marketers have to be great at communicating with their customers, whether it’s on social media or in person.
Today, the most successful marketers are fluent in the language of the digital world. They understand how to communicate with their audience and create content that resonates with them.
If you want to be a successful marketer and lead your company to new heights, communication is key. One of the biggest mistakes that companies make is not having a plan or strategy for communication. Without one, they’re likely to struggle with understanding how best to bridge the gap between their target market and what they need from them – which could spell disaster for any business.
Conclusion
Digital marketing has a bright future. If you want to build a successful career in digital marketing then you should follow the above steps and become expert in digital marketing.
As digital marketing is a booming industry, therefore, entering the field as soon as possible becomes mandatory.
There is no later time to start anything, its Now or Never. So people who have an interest in digital marketing and want to make a bright career in this field should start working from now.
There are many resources that can help you to attain basic skills and knowledge of this field.
This field is endless both in terms of scope and opportunities. Digital marketing has an ocean of opportunities and those who enter the field at present will definitely secure a bright future.