On-page SEO
On-page SEO refers to the practice of optimizing the website’s content for the user within the website. Some main On-page practices are optimizing title, description, keywords, anchor text optimization, LSI and many others.
Digital Marketing Course Module
What you will learn in this module of the digital marketing course.
- Title, URL, meta description and keywords optimization.
- Heading tags, hierarchy and block-level optimization, Image
- Presence of Bold, italic and listed items.
- Importance of unique content.
- Navigation in Page.
- Anchor Text Optimization
- Keyword Proximity, Keyword Prominence, Keyword Density
- LSI (Latent Semantic Indexing)
- Rich media content Creation (Infographics, Slides,
- Pdf and Video Content)
Role of On-Page SEO In DIGITAL MARKETING
On-page SEO is a very important factor in ranking SEO and it is very important to optimize the website according to on-page SEO factors. It helps to make the website more search engine friendly. On-page SEO factors like heading tags, bold, italics, anchor text, LSI, etc should be used properly to optimize the website. It is useful to increase visibility on the search engines as, without on-page SEO optimization, visibility will be very less. On-page SEO improves the readability of the content and make that attractive and unique. The uniqueness of content and rich media content attracts users to spend some quality time on the website. This results in building brand credibility and loyalty. On-page SEO also helps search engines to crawl the page easily and thus helps in indexing also.
On-page SEO factors help to increase the relevancy and uniqueness of the website with the help of various factors like right keyword use, anchor text optimization, heading tags and many more. Roch media content amplifies the voice of your content.
Benefits of On-Page Optimization Techniques
Title, description, URL and meta description
Title tags and meta description helps to bring more and more traffic. A good and unique title attracts users to visit the website and a creative and attractive meta description provides the summary of your website content which brings more traffic if written rightly and relevantly. Url helps search engines and users to know about the niche of your website.
Heading tags, hierarchy and block-level optimization
Heading tags are important in the page’s content as it highlights the important parts and headings of the content. H1 tag is most important thus it should be used wisely. Heading tags make content attractive and easy to read.
Presence of Bold, italic and listed items
Bold, italic and listed items highlight the important terms and statistics. These things attract user’s attention on some terms and increase user experience.
Importance of unique content
Content-If your content is fresh, interesting and unique the user is likely to spend more time on the website. Unique content has more chances of getting shared or liked by people.
Navigation on a page
Easy navigation help visitors to find the relevant content and help google crawlers to understand the content of your website.
Anchor text optimization
Relevant anchor text increase traffic of your website and improve rankings. It helps google crawlers to understand the relevancy of the link and the link structure of the website.
Keyword proximity, keyword prominence, and keyword density
These things help to improve the relevancy of content and the keywords. It helps in targeting the right audience and increase user experience. These factors help google crawlers to understand the topic of your content and page.
LSI-(Latent semantic indexing)
Google crawlers use LSI to check the relevancy and quality of your content and its relevancy with the user’s query. More accurate use of LSI keywords helps to gain higher rankings in the search engine results.
Rich Media Content Creation (Infographics, Slides, Pdf and Video Content)
Videos are likely to drive 50% more traffic than text-based content.
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