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Off-Page SEO Training

Off-page SEO is the technique used to improve the traffic and rankings of a website. These techniques are applied from outside the website. Backlinks are one of the main off-page factors that are highly responsible to increase the website’s rankings.

Digital Marketing Course Module

What you will learn in this module of the Digital Marketing Course.

  • Backlinks / Inbound Links
  • What Are Natural Backlinks
  • Link Quantity
  • Link Equity
  • Link Relevancy
  • Link Diversity /
  • Different Web Server Ip Address
  • Reciprocal link
  • Link Frequency
  • rel = “nofollow” Tag
  • Social Sharing
  • Social Bookmarking
  • Directory Submission
  • Guest Blogging
  • Participate in Question/

Role of Off-Page SEO in Digital Marketing

It is believed that 80% of users find the brand’s presence on social media before buying a product or service from them. On-page factors could be the same for many websites but if you apply good off-page techniques it will boost your website traffic and rankings. Google takes many off-page factors into consideration to rank a website at the top positions.

Increase rankings

Off-page SEO helps to bring more traffic to the website from social media or other websites. More the traffic, the higher the rankings. Thus it can be said that off-page SEO helps in improving the rankings of the website.

Increase PageRank

Pagerank is basically the rank of website between 1-10 in the eyes of google. Therefore off-page SEO techniques help to increase those rankings too.

Backlinks

Another most important technique is the link structure and backlinks. Backlinks from high authority websites help to increase your website’s traffic and thus leads and conversions. It also tells search engines that the website is actively present on other platforms also. Backlinks prove that your website is of high quality and is highly relevant for the user. 

High exposure

Off-page techniques also improve your website’s exposure to other platforms and other websites.  A strong presence on social media attracts a high number of visitors to the website and also allows sharing with others. Along with writing the quality content, it should be shared and reached the target audience more firmly and easily. Therefore off-page factors serve this purpose.

Establish trustworthiness

Google recently introduced the concept of E-A-T i.e. Expertise, Authority, and Trustworthiness. It plays an important role in ranki9ngs. Off-page SEO helps to improve these factors.

Brand Credibility

If your website is actively performing on social media it will increase brand credibility. Off-page activities  boost value and reputation of a brand.

Benefits of off-page SEO in digital marketing
backlink

Backlinks and inbound links

Off-page SEO helps to get backlinks and inbound links from the high authority websites.

link authority

Link authority

One link from high authority websites are moe beneficial than 5 links from low ranking websites

SOCIAL MEDIA

Social sharing

Sharing on social media increase the visibility of the website and also brings more traffic. Social media helps to tell people about new arrivals and other latest information.

social bookmarking

Social bookmarking

Social bookmarking basically help in crawling of the new web-pages. Moreover, it also helps in faster indexing in search engine results.

directory-submission

Directory submission

  It helps in improve link reputation and increase backlinks for the website. Along with these, directory submission also helps in website indexing.

guest blogging

Guest blogging

Guest blogging is the simplest and most common technique for getting backlinks from high authority websites. Along with backlinks, it also helps in establishing brand awareness.

brand-awareness

Free brand awareness

Once your page got popularity on social media, people will share and mention that with others. This helps to increase the brand awareness of the website.

domain authority

Increase domain authority

Off-page SEO helps to improve domain authority of a website by increasing backlinks, referrals, and user engagement.

question and answer website

Question and answer websites

 Platform like quora helps to provide a backlink to the website. Quora is a popular question and answer platform and presenting your website’s name or brand on this platform can bring a lot of traffic to the website. People who read your quora answer can become your avid reader and customer.

What is the objective of off-page SEO

Off-page SEO techniques tell the search engines about what others think of your website. Whether your website is relevant or not and how it is performing on other various platforms.

If you have many backlinks from high authorities websites, it shows Google that your website has gain loyalty and trustworthiness of others. This ultimately builds a good and positive reputation of your website.

Thus it can be said that off-page SEO helps a lot in digital marketing and its goals.

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Call – 9717322443
info@w3trainingschool.com
Contact Us

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