Better and user-friendly website
When keywords are more targeted, page loading speed is high, content is regularly updated and a good code to content ratio is maintained it automatically enhance user’s experience which makes the website user friendly.
Improve your conversion rates
When page loading speed is high and user experience is good it automatically leads to a high conversion rate. Moreover, when keywords are highly targeted it will bring more potential customers that end with a conversion.
Build brand awareness through better rankings
Higher rankings results in great exposure and good exposure create brand awareness. High brand awareness leads to more traffic.