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Onsite SEO Training

An onsite SEO method of optimizing a website to rank higher in the search engine and get more targeted traffic. A strong Onsite SEO presence will grow referrals, your website visitors are likely to refer your website to their friends.

Digital Marketing Course Module

What you will learn in this module of the Digital Marketing Course.

  • Website structure
  • Regular Updation
  • Topic Authority
  • Page Loading Speed
  • Content and Code ratio
  • Link Structure (Tree and Diamond)
  • Breadcrumb
  • UI/UX

Role of On-Site SEO in Digital Marketing

On-site SEO helps businesses to get more traffic from the search engine by ranking higher on the first page. On-site SEO includes content optimization and update which results in frequent crawling, user’s trust, and higher rankings. Page loading speed is one of the biggest user-experience factors. High page loading speed enhances user experience and may lead to leads and conversions. Link structure, which is an important part of on-site SEO help google crawlers to check the website more easily and fast. Along with Google, the link structure also lets users jump from one page to another. This increases your overall traffic.  Therefore many on-site SEO factors increase your website performance, visibility, and presence on the search engine. 

On-site SEO helps to explore new markets of a particular niche and make you remain ahead in the competition. On-site SEO makes your website highly optimized along with great content optimization. This helps googles to understand the niche or topic of your website or page. This results in more targeted users and more potential visitors.

ONSITE SEO

Benefits of On-Site SEO in Digital Marketing

Better and user-friendly website

When keywords are more targeted, page loading speed is high, content is regularly updated and a good code to content ratio is maintained it automatically enhance user’s experience which makes the website user friendly.

Improve your conversion rates

When page loading speed is high and user experience is good it automatically leads to a high conversion rate. Moreover, when keywords are highly targeted it will bring more potential customers that end with a conversion.

Build brand awareness through better rankings

Higher rankings results in great exposure and good exposure create brand awareness. High brand awareness leads to more traffic. 

Built user’s trust

 On-site SEO includes content updation on a frequent basis. This makes your users happy and satisfied with your information which is latest and updated. 

User-engagement

A good and responsive website structure generates more engagement and user interaction. Higher the user interaction higher the conversions. 

Find new customers and assist growth

On-site SEO optimization let websites to find new customers by targeting more accurately and on top rankings.

 

Benefits of Different Elements of On-Site SEO
website structure

Website structure

A good website structure enhance the navigability of your website, enhance CTR and build good brand reputation.

topic authority

Topic Authority

One link from high authority websites are moe beneficial than 5 links from low ranking websites

regular updation

Regular Updation

Regular updation adds fresh and updated content to the website that increases users’ trust towards your website. Also, regular updation provides frequent crawling, therefore, increase website rankings.

Page_Speed

Page loading speed

70% of users skip the website that takes more than 3 seconds to load. High page loading speed increase traffic, reduce bounce rate, increase conversions and generate a great user experience.

content and code ration

Content and code ratio

Content and code ratio does not directly affect the website, but it works indirectly to increase relevancy and rankings of the Website. It also helps in better crawling and indexing of the website.

breadcrumb

Breadcrumb

They are a form of navigation path that makes a path of the user journey. It is basically a path of where a user visits. This helps to analyze the performance of a website.

backlink

Link structure

Link structure is a major part of the digital marketing strategy. It helps both search engine crawlers to crawl easily and also the user to have better and easy navigation. It helps to increase the traffic of the particular page and also for the overall website.

ui/ux

UI/UX

User interference tells you which part of the website is more active and which part gets maximum engagement. Whereas user-experience brings leads and conversions to the website. Also, it provides a positive user experience to the visitors which in return make user loyal towards your brand.

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Online Digital Marketing Course with 5 Days Free Classes.

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