So you have completed your 12th and school life comes to an End. It is the point where you have to make a crucial decision about your career and future. At present, Digital marketing is the most demanded career option among students. They want a course that helps them to get a job as soon as possible without studying for long time of 3 or 5 years.
Digital marketing is the only career option that fulfills this desire. A short term digital marketing certification course is enough to enter this lucrative and prosperous career field. Often students opt for long-term bachelor degree courses like BSC, BBA, B.com but at the end of 3 long years, it provides nothing but just a completion degree.
Digital marketing is a booming career at present. It is not only a short term course but also provides a limitless job and endless growth opportunities.
Statistics show that digital marketing is going to generate more than 20 lakh jobs by the end of 2020 in India only.
The earlier you enter the more advantage you will get.
Students often thought, can they opt for a Digital marketing course after 12th?
And the answer is “Yes”. The digital marketing course has nothing to do with your fancy degrees or eligibility. This field just requires a basic computer, English and digital marketing skills. And digital marketing skills can easily be attained by pursuing a digital marketing certification course.
Why Digital Marketing Is The Best Option After 12th.
As much as we know, the present generation wants to do something unique and different. Many students have skills in writing, some love designing, some got interested in coding and some love making videos.
But earlier there was no way to utilize these skills and make a career out of them. But now digital marketing provides that opportunity to utilize their skills to the fullest and make out a successful career from that. Just proper guidance and some technical skills are enough to make a remarking career.
Digital marketing provides the option for every interest, for writing lovers, it provides content writing job, for designers, it provides web-designing jobs, for people with efficient coding skills it provides web-developers jobs. And for people who love to make informational, comedy, and other types of videos, it provides an option of video marketing.
Therefore, digital marketing is the most efficient and demanded career option after 12th.
Moreover, it can be done along with studying as digital marketing training institutes also held weekends classes.
Some General Facts And Figures of the course
There are many people in India who remain unemployed even after completing bachelor’s degrees.
- A report shows that nearly 1.5 engineers graduate every year but it’s shocking that 80% of them remain unemployed. This is due to a shortage of jobs or an excess of engineers.
- Medical unemployment hits a figure of 2 lakh in India and with 10,000 doctors remain unemployed in Kerala alone.
- Out of 4800 candidates applied for CA Exams, only 118 got placed, others have to face unemployment.
And things are worse for BBA, B.com and other graduates.
Therefore in the scenario of extreme unemployment, choosing a field with more job vacancies is beneficial.
It is proved that the demand for digital marketers is more than its supply. Therefore it is the best time to enter this emerging field.
Job Opportunities In Digital Marketing After 12th.
We are living in the golden era of digitalization and technology. At present, digital marketing is adopted by almost every company. They want some skilled and professional digital marketers to handle their marketing section. Therefore digital marketing is providing many jobs for the present generation.
It is believed that India is one of the leading countries in digital marketers and digital marketing jobs.
Digital marketing is growing at a rate of 14%. More than 20 lakh jobs will be available in the digital marketing field by the end of 2020. Digital marketing has already provided 4 lakh jobs in India.
Statistics show that Internet users will reach 829 billion by 2021. And definitely, the more the internet users the more the need for digital marketing so digital marketers also. Digital marketing is one of the highest and reputed job profiles at present.
Digital marketing provides many job vertices such as
- SEO Executive
- SMM expert
- PPC specialist
- Email marketer
- Analytics analyst
- Digital marketing executive
- Social media manager
- Digital marketing manager
- Content writer
And many more
Digital Marketing Salary In India
Digital marketing salary is not the same for everyone. It varies from person to person on the basis of skills, designation and definitely an experience.
Freshers salary in digital marketing after 12th
A fresher in digital marketing after 12th can easily earn nearly 3-4 lakh per annum. It depends on your skills, if you have great skills and knowledge, you can get a little more.
Middle-lever digital marketer salary
As salary in digital marketing increases with experience. Thus the salary of a middle-level digital marketer with 3-4 years of experience is 7- 8 lakh per annum.
Higher-level digital marketer salary
With 13-14 years of experience, a digital marketer’s salary can rise to 20 – 25 lakh.
It continues to increase with experience and time.
10 Amazing Reasons To Choose Digital Marketing Course After 12th.
Now here is a list of some reason why digital marketing is the best career option after 12th-
No Complicated Entrance Exams
Unlike other courses and degrees, the digital marketing course does not require any complex entrance exams. All you require is basic computer knowledge.
The digital marketing course provides you all the required skills and knowledge.
Short Duration Course
Digital marketing is not a long-term course of 3-4 years like other degrees. It is a simple course of 3 months or a maximum of 6 months.
So instead of giving 3-4 years to engineering or doctor degrees you can easily get in this digital marketing course and start your career.
Thus till you complete a bachelor’s degree you will gain professional experience of 3 years.
This experience provides a hike to your salary after completion of the degree.
Digital Marketing Course Is Affordable
Unlike costly medical and engineering courses, digital marketing is a cost-effective course. You don’t have to spend lakhs on completing this course.
Generally, the average digital marketing course fees range between 40-45 thousand.
The Part-Time Course Is Also Available.
If you are doing a regular college degree or already doing a job, you can still do this course. As most of the institutes held weekend classes for digital marketing. So you can opt-in for weekend batches and complete your course.
The digital marketing course helps both students in getting jobs and business professionals to lead their business to the next level.
High Employment Opportunities
India will witness a need of around 1.5 million digital marketers by the mid of 2022. This figure shows that India needs a lot of digital marketing executives due to the increasing scope of digital marketing and internet users.
Therefore it is more beneficial if you enter the digital marketing field by adopting a digital marketing course after 12th.
Can Start Your Own Business
The digital marketing field gives you an opportunity of starting your own business. If you have enough assets and budget you can open your own start-up with simple digital marketing knowledge.
Then hiring professionals can take your business to a new level.
Start Freelancing
It is one of the biggest advantages of doing a digital marketing course after 12th. If you want to do your own business, you can start a freelancing service.
There are many websites like freelancer.com, upwork.com that provides the opportunity of doing multiple projects and get paid.
Endless Growth Opportunities
You will never stick to a single job profile in the digital marketing field. If you are a digital marketing executive, you can earn a specialization in PPC and become a PPC expert.
This way you can easily get into a specific job profile.
Multiple Jobs Vertices
Digital marketing has many components like PPC, SEO, SMM, Email marketing, content writing, etc. Thus digital marketing provides diversifying job opportunities according to the interest of the candidate.
Some of them are SEO executive, PPC expert, Content writer, web designer, email marketer, mobile marketer, app developer, etc.
Earn With Affiliate Marketing
People who love content writing can create their own website, start blogging and earn with the help of AdSense.
Digital marketing courses help them to know how to promote blogs to get more and more traffic. And the more the traffic higher the income.
For affiliate marketing, you have to connect your website with AdSense and write fresh, updated and creative content.
Promote your content and logs with the help of digital marketing tactics and techniques to get more traffic. Then google checks websites with higher traffic place ads on their website. When a user clicks on that ad you will earn a certain amount of money.
Eligibility For A Digital Marketing Course.
Digital marketing does not require any eligibility. A person whether a 12th pass, graduate, or a business professional can do a digital marketing course.
Certain skills like basic computer, english, reading reports, creativity etc are normally required. Every 12th pass student basically have these skills.
Other technical skills such as SEO, PPC, SMM etc can be attained in a certified digital marketing course.
What Are The Components Of The Digital Marketing Course?
Know about what you will going to learn in digital marketing course.
- Digital marketing basics
- Website creation, domain, and hosting
- SEO( on-page SEO, off-page SEO, on-site SEO)
- Link structure
- Social media marketing
- Google AdWords
- Content writing
- Email marketing
- Affiliate marketing
- Google analytics
- Google search console
- ORM( online reputation management)
- Facebook advertising
- Quora ads
- Re-marketing
- Video marketing
- And many more
Where To Do Digital Marketing Course After 12th?
Digital marketing courses can be done both online and offline. There are many ways of doing digital marketing courses online.
Many institutes provide options of online digital marketing courses in the form of videos or live classroom training. Then there are numerous digital marketing institutes in India that are providing basic and advanced digital marketing courses after 12th.
You can choose the best institute according to your requirements, needs, and budget.
A good digital marketing institute can shape your career in a very positive way. By attaining the required skills and knowledge you can easily get in an ever-growing and emerging digital marketing field.
Why Is Digital Marketing The Emerging Career Field?
- There are 3.196 billion social media users globally. This made social media platforms a great option for marketing.
- The whole world is going online and using the internet for various purposes. India has 560 million internet users in India. This made India the second number of internet users after China.
- There are more than 75000 searches per second on google. This made SEO more important than ever before.
- About 5 billion videos are viewed on youtube every day.
- Digital marketing helps to promote worldwide. This made many businesses go global. Examples are the two best e-commerce apps- Amazon and Flipkart. They have reached this place and popularity due to digital marketing only.
- 4000 to 7000 Registered Startups are starting every year in India. Many new startups have become giant like LinkedIn which have very high more than 3600% in just 6 months by using different Digital Marketing tools & services and have achieved greater success.
All these statistics made digital marketing more important than ever before. So digital marketing is the best career option after 12th. As it always witnesses numerous job opportunities along with growth opportunities.
Conclusion
Digital marketing is the need of the present world. Every business wants to gain a high level of online presence and popularity. This made the need for good digital marketers with basic skills and knowledge.
Digital marketing course after 12th helps you to attain the required skills, and get in for a high-paid reputed job.
Anyone can do this course. There is no particular degree required for doing a digital marketing course. Demand for digital marketers will rise in the future and the scope of digital marketing is brighter than ever.
Therefore earlier you enter the more experience you will gain. This made digital marketing a career choice of present generation students.