Remarketing, which can also be described as retargeting, is an important tool that helps the marketers and businessmen to show ads to visitors who have earlier visited your website. It puts cookies on the visitor thereby serving them with one’s ads on other websites that they happen to visit. This acts as a great potential to increase conversion from other potential customers who are visiting the site and is highly desirable for companies.
Digital Marketing Course Module
What you will learn in this module
We provide advanced training in the remarketing module of digital marketing. Some of the things you will learn are:
- Remarketing PPC ad campaigns
- Creating Custom Audience Remarketing
- Eligibility Criteria for Remarketing Campaign
- Remarketing Campaign for Search Ads
- Remarketing Campaign for Display Ads
- Remarketing PPC ad campaigns
Role of Re-Marketing in Digital Marketing
The role of remarketing is extremely important and essential for the promotion of a brand relating to business or service. Remarketing plays the role of facilitator in establishing a reconnection between a brand and the clients or would-be customers. The role of remarketing in digital marketing is to re-establish contacts between the brand and the potential clients who earlier ignored it because they were either indecisive or not in need of the product at the point of time. It plays a part in reducing the cost of advertisement of a brand.
Its role becomes all the more important when ad networks and advertisers gather more insight when marketing campaigns are running in the long term. So a brand is more recognizable, costs are saved and the profits are growing. Lately, shopping has become really a simple and easy process, especially when one is in a position to compare the prices online and also read product reviews before making one’s mind to buy a product or service. Thus remarketing helps in that situation.
Sometimes it so happens that a customer comes to your site, makes certain choices which are put in the cart and after reconsideration, it changes its mind and does not convert or even abandon their shopping cart. Remarketing helps in that condition to remind customers about your products. Moreover, if people search one of the keywords you are already bidding on, you are able to bid higher for that keyword in order to ensure your ad is served to the client.
Benefits of Re-Marketing in Digital Marketing
Targeting the most relevant audience.
Quite often the visitors who visit your website do not convert on the first visit. It is the best way to provide one’s customers or would customers lead about the services they are looking for at comparative prices. It will also remind the potential clients that you exist and ensure that they will remember your brand name while finalizing their decisions.
Increased ad relevance
One of the most important benefits of remarketing is that it can show ads posted on the client’s earlier action. It provides a great opportunity to offer insight into that product in order to encourage the client to complete the sale in favor of your product.
Reduce Loss
Coupled with SEO, social referral or standard ads remarketing can be a secondary line of attraction. Reduction of loss can be powerful not just because it prevents the loss of leads, but also because those who have earlier visited the website and returned may have a higher potential for conversion.
Re-engage opportunities
Retargeting provides you with an opportunity to reconnect with the client who previously visited your website for the first time. This way it is evident that these people are far more likely to stay on it if they return since they have already shown interest in your business or service. Moreover, clients can be targeted to one’s site by using a Remarketing List for search ads by using a list of customers of one’s site.
Brand exposure
Google Remarketing is a significant tool which enables increasing brand exposure with images that might be more attractive to the customers. With repeated exposure to the brand, the customers become more accustomed to it. Since they are repeatedly exposed to the brand it will remain in their subconscious mind and they will remember the brand next time they are looking for a similar product or service.
Increased conversion rates
The most important benefit of remarketing is high conversion rates. As the main purpose of the online advertisement is to develop an interconnection with the end-user. There is a better possibility of a person who has already surfed the brand’s website converting into a client than those who are landing on the page for the first time.
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