Copywriting words are the words that sell more. These are the words of people’s interest, emotions and with which they can connect themselves easily. These kinds of words trigger people’s emotions and needs and also encourage them to take action.
Words play an important role while copywriting. As we know that copywriting is the art and science of coining strategic words for use in the advertisements of the product or service. Copywriting is a form of inbound marketing.
Instead of going out and pursuing readers copywriting requires unique words for different types of copywriting like blogs, articles, and infographics. They are coined to pull readers in and provide relevant and valuable content.
Some Most Useful Copywriting Words are:
- Words about something New- Unique, Surprising, Exciting, Introducing, etc.
- Words about something special- Exclusively, New, Discover, etc.
- Something urgent- Offer, Limited, Only, Hurry, Fast, Quick, etc.
- Words that can assure guarantee- Proven, easy, simple, lifetime, etc.
- Words for cost-effective- cheap, Save, Free, Discount, low, etc.
Where to try these words:
You can use these words in Calls-to-action, opening sentences and paragraphs, headlines, email subject lines, headings. These words increase the accuracy and relevance of your content for the specific person reading that.
Importance of Copywriting words
Imagine yourself as an avid reader on a daily basis, you always look for something with which you can connect yourself and your own situations. The copywriting words are that which invites a reader to read by connecting with their own. The importance of these words in digital marketing is wide and limitless.
They help users to engage in your content and also target them by undertaking their mind and psychological needs.
Topmost words in copywriting are-
- You- this connect user with the content written
- Free- it is the most powerful word that shows that something is free with the other.
- Because- it gives you a reason to perform something, conclude something, or take action.
- Instantly- this is used to show urgency. These words are mostly used in offers and discounts.
- New- It gives people thinking of something new in the market, As people love to go with new things and trends, the word” new” is an impactful one.
You- To connect with people
A word like “you” brings the focus of the reader on your message as they can connect themself more easily with the word like you rather than words like we, our, they, them, etc.
For example, a sentence like-” People will get relief after using this item” and a sentence” You will get relief after using this item”. The second sentence with the word “you” is more specific than a general sentence with the word “people”. It helps each and every reader to connect themselves with the content.
Prefix- Imagine
Using a word imagine makes people imagine some situations in real life and thus you can trigger their mind more accurately and perfectly. Creating that situation and giving them solutions is a powerful tool for marketing. For example, rather than writing- Social media helps to bring more traffic to your website, you can write as- Imagine your website traffic is less or you want to improve your website traffic. Then social media is a great option to bring a lot of traffic from various platforms. The second sentence is creating an imaginary situation in the user’s mind and then you are giving a solution to it.
Free- to increase sales
People are actually running for free items and these kinds of words like a free, extra, pack- they are powerful words to increase your traffic along with leads and conversions. Offering something with some free gift is a strategy that is used by most of the marketers. For example-
Purchase Computer worth Rs 25000 and get a keyboard worth 4000 Free.
The word free attracts readers to focus and triggers their psychological mind which allows them and influences them to purchase the same.
Because- to give people a reason.
Giving reasons to perform some action is a great way to influence users to stay on and read your whole content along with performing some action. Because it is a powerful tool that can give readers specific reasons to act something. A general sentence is 40% less attractive than a word like as and because.
For example-
You can use a tool like google analytics. or
You can use google analytics because it helps you to check your website’s performance and success.
The second sentence is also giving the reason to use google analytics with which many people can influence and may act. This word can improve user experience and engagement with the content.
Instantly- The urgency of purchasing
Instantly directly tells people to act now and indirectly about the scarcity of something extraordinary or great. The fear of missing out on something wonderful may influence users to purchase or buy something which may not be of their need. Therefore words like exclusive, only, now – can boost-up your digital marketing sales by a higher number.
For example-
An offer- The discount of 50% is available on bags till Monday. or
An exclusive discount of 50% is available only on bags till Monday at 12:00 AM. Buy instantly!
The second sentence shows a higher amount of urgency as the product may be finished even before the limited time. This forces the user to act now otherwise he may lose something great. Therefore this word brings a lot of traffic to your website or pages.
New- For the latest and new products.
The present world loves to remain updated with new things and trends. The word NEW along with some more enhancing copywriting words can trigger people’s minds and force them to at least have a view on something. If 70% look at the new product, there is a chance that at least 37% may make a purchase, and around 20% of people save it for a later date.
For example- Our new product is a useful tool for travelers.
Revealed! Our new exciting product is helping millions of travelers…Must check whether it can help you or not!
The second sentence with words revealed, exciting, millions along with word New, create a belief that it could be a useful tool. Therefore many people check for that if you use the second line. The more the traffic the more the sales or conversions. Therefore it can be concluded that these words increase sales and revenue also.
How to Write a catchy content using copywriting words
Copywriting words hold great significance in content writing. These words enhance the value of content for both readers and crawlers. People can connect themselves easily and target them becomes easy. Here are some basic tips to write an extra-attractive and engaging content
Keep it simple-
The content you write should be simple and to the point along with attractive and engaging copywriting words. Use of many technical words should be avoided as it could not be understood by the general public or readers. This can increase the bounce rate of your website. Therefore simple copywriting words with great sentence making can be a good choice for content writing.
Keep it accurate-
None of your readers read the whole content if you include a technique of content spinning or twisting. Accurate content that gives the exact answer is more likely to attract users than twisted content. Accurate content gives your users a clear expectation of what they can get from you.
Trigger the audience’s psychological state-
Instead of writing a lot of description about your product, focus on what leaves a long-lasting impact and value on the user’s mind and create a potential user to buy your product. Use more words like- free, easy, simple, exciting which provides the user with a sense of security about your product usage.
Create Urgency-
If your visitors have an assurance that your product or service is available forever, then they didn’t have any need for immediate action. But if you add words that express urgency or scarcity of them then users can take immediate action. You can add deadlines or time finishing words like- Offer ends on 13 May, Last chance, Expires tomorrow, etc. This influences users and they may buy your products or services instantly.
An interesting CTA-
Your CTA should be more engaging and interesting than a specified CTA. Rather than using words like available now, click here, download now, you can use words like Download our free Book Now, Click here to get a callback now etc. These CTA are more attractive than specific and simpler ones.
Offering solutions-
You can make an illusion of a specific problem that your user is facing by using words like think, imagine and if. Then giving the solutions to them in the best way may increase the chances of conversions. Along with that reasons can also be impactful to encourage users to buy something.
How does a writing process work with copywriting?
A writing process typically includes three stages – planning, drafting, editing. Copywriters should start with a plan and then write their draft out. This is followed by editing where they make adjustments to the draft.
The first stage of the writing process is to come up with a plan for your article. This allows you to decide which specific topic you are looking to cover, how much time you have available, and what tone or style you believe would be best suited for your article and target audience. Next is drafting the article where copywriters can write out their thoughts in full sentences or paragraphs before finally editing it and polishing it into a high-quality piece of content that will garner readership interest and/or sales conversions.
Benefits of Copywriting Words in Digital Marketing
Words are like a slogan to attract more and more customers and readers when used in an appropriate manner i.e. sometimes catchy words, sometimes conspicuous. They create curiosity in the mind of the websurfer to know more and more about the product or the service as the case may be.
When copywriting content contains special and particular copywriting words for product promotion, the copywriting concern can increase the visitors time on the website. This helps companies improve their rankings in Google and earn more too.
Content creating is the basic responsibility of copywriting companies. To make the contents relevant to the needs of the company the selection of the keywords gains primary importance, irrespective of the fact whether the writer is writing a blog, article, social media post, or any other thing.
Copywriting is primarily dependent on the strategic use of words that are strictly relevant to the content which copywriter is including in his work. In fact, copywriting is an art of persuasion using words.
While the content in the field of digital marketing provides value for the audience in a number of ways, such as detailed guidelines, information blog path, insightful case studies, and entertaining social media, snippets, etc, the copywriting prompts the customer towards the product. It makes the viewer curious and interested in the products. The words that constitute copywriting content come here in the picture. Here the words are needed that can compel the viewer to open the website and this increases the hits on the website and thus increase the sale and profit of their company.
Conclusion
The more the copywriting words you use, the more the customers can connect and engage themselves. Copywriting words are of great importance. If they are used specifically and relevantly, they can increase the traffic and sales to the next extent. Therefore it also helps in increasing the revenue of your company and makes your digital marketing successful.