Present digital innovation changed how business markets their products to the customers
and present themselves in the market. Now digital marketing has made it possible to reach
the targeted and potential audience using digital platforms like search engine social media
etc. Digital marketing is measurable, targeted, affordable, and less time-consuming.
Introduction to digital marketing
Digital marketing is a targeted and measurable form of online marketing of products and
services. In traditional marketing huge billboards, pamphlets, radio or television ads,
newspaper ads, etc have been used. Unlike traditional marketing, digital marketing allows
you to use digital platforms like Google, Facebook, e-mail, LinkedIn, Pinterest, Instagram,
Twitter, etc. Each and every type of audience is actively present on these platforms
vigorously searching for the latest brands, products, and services.
Main components of digital marketing
● Search engine optimization(SEO)
● Social media marketing(SMM)
● Search engine marketing(SEM)
● Email marketing
● Content marketing
● Google analytics
● Web designing
● Affiliate marketing
● Influencer marketing
● Inbound marketing
● Mobile marketing
How these digital marketing tutorials help beginners?
Basically digital marketing tutorials help beginners to learn the basic and advanced topics of
digital marketing. You can get enough knowledge from these tutorials which helps you to
start a career in digital marketing. Along with this, these tutorials provide you solutions to
many questions and queries related to your own website like how to create link structure,
seo optimization techniques and many more.
You will develop the needed skills like market research, seo optimization, how to use google
analytics etc.
Also, digital marketing some essential skills like content writing, advanced social media
knowledge, video marketing skills, creating creative banners and graphics, analytical skills,
reading insights and reports, UI/UX knowledge to make user friendly websites and many
more.
These digital marketing tutorials develop an insight to all the important skills which helps you
to create effective digital marketing campaigns.
3 basic steps to run a successful digital marketing campaign
Just like other marketing forms, digital marketing also needs some planning and research.
Now learn in detail about 3 steps to plan a successful digital marketing campaign.
Market Research and analysis
Market research is basically the process of collecting information about the market to create
effective digital marketing campaigns. With market research, you can analyze current trends,
market needs and preferences, competitor’s strategies, and market size.
Market research includes gathering of customer data like their interest, their demographics,
their behavior on digital platforms, their previous purchases, their age, and gender, etc.
Website planning and creation
The website is the place where customers come and know about your brand, your offerings,
and your services.
Without a proper website, digital marketing is of no use as there is no target location to bring
customers and let them interact with your business.
Selecting digital marketing methods and strategies
After market research and creation of a website, it is equally important to select the digital
marketing methods and strategies. Methods include seo, PPC, SMM whereas strategies
include seo optimized content, link structure, graphics, bidding strategy, keyword planning,
target audience, etc.
To create an effective digital marketing campaign you have to decide your methods and
strategies. For example, if you choose PPC as a method then its strategies include keyword
selection, creation of ad groups, finalizing of the landing page, ad meta title and meta
description, bidding and auction strategies, etc.
The following digital marketing tutorials gives you a clear knowledge of all these things and
helps you to create and manage a good digital marketing campaign.
Now you should know what you are going to learn in this digital marketing tutorial. Know in
brief about the important topics.
SEO(Search engine optimization)
SEO is the process of improving the quality and quantity of a website to increase rankings in
the SERP results. SEO helps to optimize your content according to search engine algorithms
which results in more visibility and higher rankings. Without seo, your website and webpages
will not be visible to the target audience.
The search engine also checks other factors like navigation, accessibility, readability,
user-friendliness, keyword relevancy, images, etc. These things are a result of good seo
practices. Ultimately, your website gets high rankings in the search engine results thus
increasing visibility, traffic, and leads.
Social media advertising
As you know, social media has become a widely used tool by businesses to target
audiences and promote their marketing. Now brands of each size use social media to
connect and interact with your business.
Social media is beneficial for both the purpose- attracting new customers and interacting
with the existing ones.
New customers can be attracted by your posts and content. You can check this with the
help of engagement (likes, comments, and shares). Then you can compel and influence
them to connect with your business once to get the best deals.
Whereas, the customers who already love your brand will come to know about your new
offers and deals that you can share with the help of the latest posts. They may love your new
offerings and visit your website to know more. This increase in overall traffic and leads.
Moreover, the search engine also checks your social media presence to provide your
website with a good domain authority.
PPC Advertising
PPC is a paid advertising form of marketing to get instant results. Marketers run paid
advertising campaigns to increase business visibility and reach the maximum number of
audiences at the right time. With effective ppc campaigns you can increase traffic, leads and
conversions.