Anchor text is visible part of link , A link is combination of few html tags and elements but users only can see Anchor text on webpage. It’s also helpful in seo to rank webpages, because anchor text not just help users but also help search engines about which topic that page have.
Example:- click here , this is link containing several part and show in html format like this <a href=”http://www.clickhere.com”>click here </a> .
You can see webpage url www.clickhere.com is completely hidden to the users, when users browse this page only can see “Click Here”. Generally websites use links to provide access to another webpage which contain relevant information, also check about Multiple Online seo training program options in India for professionals.
How Search Engines Treat Anchor Text And Make It SEO Ranking Factor
We know search engines have lots of factor in seo to boost ranking of WebPages on top of search results with particular search queries. Now a day’s search engines are work smartly, they work with human mind and behaviour.
Human behaviour make Anchor text as a part of SEO ranking factor, because more that 95% user’s click on links after reading that anchor text and expecting that found information related to topic they see in anchor text.
Like someone browsing WebPages related to SEO and found a link with anchor text ,“Increase Website Traffic ” and user expect to found some information related to increase website traffic. In that case Search engines also treat this webpage related to “website traffic” information. But after Google penguin update when user click on same link and land to a webpage who don’t have relevant information it may harm your ranking.
Search engines always collect information over the internet for find the value of webpage. Same is happening with anchor text, when a webpage is linking over the internet with relevant texts Google give a boost those WebPages with relevant texts. For Google its recommendation of those websites and webpage over which your webpage is linking with particular anchor text.
Anchor Text In Internal Linking
Search engines pick anchor text across the internet and every time when your webpage is linking with that particular anchor text it add an extra value in your SEO performance. But when it comes to using anchor text on your own website it add little bit low SEO value as compare to links come from outer domain with high authority.
Anchor Text In External Linking
When someone found your articles important and link them in their post with relevant anchor text, you get more SEO benefit as compare to internal link anchor text. But you got more benefit when highly trusted website will link to you rather then low quality websites.
Learn with Example, you have write about “shoes for women” and a blogger found it more informative and write article about shoes and link your article with some anchor text. Generally professional bloggers know the importance of anchor text and link with relevant anchor text like, “women shoes”.
But when it comes to some new blogger they may link it with Click here to learn more about women shoes and something else. Anchor text like Click here and on irrelevant pages may harm your SEO value, so you may request webmasters to change anchor text with relevant terms. For find how others link your WebPages you may use some link analyser tools like Moz Open site explorer and other tools.
How To Manage Your Anchor Texts With Accuracy
- Always go over the topic when making internal linking of WebPages.
- Regularly track your external links and their anchor texts.
- Educate beginners who use anchor text with incorrect way.
- Don’t use too many keyword rich anchor text for same topic.
- Always create a variation in your anchor texts when linking.
- Use topics related texts when get backlinks through guest posting.
- Never use some spam texts in anchor texts like SEX,Vigra and others.
How Google Count The Value Of Anchor Texts In Same Page
According to moz anchor text experiment when a URL link twice in same webpage Google give importance to first anchor text found by crawlers. But some other experiments say that using anchor text twice may add some extra value in your SEO efforts.
If you have to manage your websites properly and run your business for long time then always go with legal way, don’t try to do anything over. If you thing you have to link your WebPages then link them don’t just link for seo purpose.