Google ads certification is the process of showing your skills and knowledge in Google ads and obtaining a certificate after completion. But Google only certifies those individuals who demonstrate some basic and advanced knowledge in google ads and complete the certification questions.
This certificate shows that Google recognizes you as a professional digital marketer.
Google ads certificate is recognized by most of the companies due to the trust and loyalty in google algorithms.
Google ads are as important as other vertexes of digital marketing thus jobs in this field are also vast and unlimited. By passing this certification you may go one step ahead than others in this field.
It let you remain updated with the latest changes and trends.
7 Amazing Benefits Of Google Ads Certification.
Show Your Expertise-
Show your clients and companies that you are certified and a professionalized expert in google ads. Google trains you to use google ads tools in the best possible way.
Trained By Google-
By getting certified by google you can show your expertise in ads. Google also provides study material to pass every google exam that helps you to gain more and more knowledge about google ads and its vertexes.
Get Hired Easily-
If you are looking for a job in the PPC field like PPC expert or PPC specialist then certification in Google ads is a must. Without it, no one will even check your resume. Getting certified by google adds weightage to your resume as it shows your expertise and qualification in google ads.
Built Your Resume
Maintaining a strong resume is definitely one of the most important parts of getting a reputed job. The resume should be updated and improved with new skills and certifications. This helps your clients to know you better and make a conclusion for whether they should invest in your company or not.
For job candidates also it is very helpful as they may get preferred over other candidates as google ads certification shows that you have proficiency and expertise in some aspect of google ads.
Stay Updated
Due to continuous changes and updations, it becomes necessary to remain updated with them. Google ads certification needs to be renewed every year. It needs constant study and knowledge about every update and trend.
Thus when you give assessment again after year you may gain a lot of new knowledge about google ads and its vertexes.
It’s Free
Earlier google certification was paid but then google realized that more people are doing certification when it is free. So google convert the paid test to free so that more and more people gain expertise in google ads and its modules.
It helps those people who want to become specialized in google ads by passing this assessment.
It’s Quick And Easy
If you know the basic knowledge about google ads then passing the assessment is not tough. It just requires 2 days work- one day to study the topics, do practice assessment and the next day to complete the main certification. It makes you develop various skills and techniques easily both by reading and test.
Basic Steps To Get Google Ads Certification.
Skillshop is the most popular website to get Google certification. You have to pass a minimum of 2 exams that are Fundamental and Search to get certification in Google Ads. Here are the main steps to get google ads certification.
- Create Or Add Your Google Account
You can simply add your personal or company’s Google account on the website to login.
- Choose The Topic You Want To Certifies In
After logging in, you will get the various option in which you can do the certification. Options like google ads fundamental certification, google ads search, google ads display, shopping ads, etc. You can choose the desired topic and perform certification.
- Open The Specific Topic
Firstly, Its important to get google ads fundamentals certification to be completed as it is the basic exam for google ad. After completing that you can perform any other certification like Google search, google display, google video, google shopping, etc.
After choosing the topic you want to certify in, you can open that to get to the next step and get started.
- Study Topics
Google also provides the study material for each topic in google ads that help you to pass the assessment. You can read, learn, perform practice tests and then start the main certification test.
- Get Certified
After completion of the test in limited time if you get above 80% you will get a google certificate and a badge of completion. But if you didn’t score above 80% you will have to give the test again after a 24hours gap.
How Much Google Ads Certification Cost?
It was earlier a paid test but now is it’s free of cost. You just have to login by using your email id and start.
What Kind Of Questions Are Asked In Google Ads Certification?
They will ask some multiple-choice questions with 4-5 options and you have to select the right one and sometimes two. They will ask value-based questions and case study questions to check your practical knowledge in various situations.
Sometimes questions are a bit tricky and you have to read the question twice or thrice to understand what the question exactly says.
What Are The Passing Marks?
It wants at least 80% marks to clear the certification. But if you get lower marks than 80% then you can try again and again after 24hours. There is no limit to do the assignment. You can do as many times as you want.
Number Of Questions And What Is The Time Limit?
Basically, the time limit and number of questions vary for different topics. For example, if you are doing google ads fundamental certification you will have to answer 65 questions in 90 minutes. If you are doing google ad search certification then you will get 50 questions to answer in 70 minutes.
What Is The Validity Period Of Google Ads Certification?
Every google ads certificate is valid for one year only. Your certificate is valid for one year after the clearance of the test. After one year you have to renew your certification by giving the exam again with updated questions.
Who Can Do Google Ads Certification
There is no restriction on who can do this certification. Any individual with the basic, advanced and required knowledge of google ads can perform and pass this certification. Just an e-mail id login is required for this.
There are no criteria for particular educational qualification here. An 8th class student, as well as a Manager both, can pass the assessment and get the same certificate.
No matter whether you are an experienced candidate or just entering this field, it will always be beneficial for you to get google certified.
It helps you to test your google ads knowledge and let you know more about it by doing certification again and again. You will also remain updated with the new techniques and strategies regarding google ads.
6 Main Types Of Google Ads Certification.
Google provides its users with an opportunity to get a valid and reputed google ads certificate online. This certification shows your skills and expert knowledge in various vertexes of google ads. Main google ads certificates are
Google Ads Fundamental Certification
Google ads fundamental exam is the basic exam to get any other exam cleared. It’s necessary to pass the basic exam before giving an exam on any specific topic. It basically includes the management and optimization of campaigns and Google ads.
Search Ads Certification
Search advertising certification lets you show your special and specific knowledge in search ads and PPC. It takes a test of your knowledge regarding search engine and searches campaigns ads campaign and its optimization. Its questions basically include PPC, bidding value, types of keywords, ad groups related questions, etc.
Display Ads Certification
It takes a test for checking your knowledge regarding display campaigns. It involves questions that check your advanced knowledge and skills for creating, managing, measuring and optimizing display campaigns.
Mobile Ads Certification
This google ads certification checks your knowledge, techniques, and strategies to create and optimize campaigns for mobiles. It includes everything from bidding to targeting to campaign measurement of results.
Video Ads Certification
Earlier this certification is available only in the US but now it is also available in India. Video ads certification includes how to use and optimize youtube ads to spread awareness and generate conversions. It includes all the modules of video ads like
Shopping Ads Certification
Shopping ads certification lets you show your skills and expertise in optimizing campaigns that can display and promote local products and inventory. Questions are generally asked regarding how to optimize and create shopping ad campaigns that will bring most targeted users.
Conclusion
So these are the main reasons why you should do digital marketing certification. It helps you in attaining the important knowledge about google ads and also provides you a certificate of expertise after the successful completion of the test.
It just wants some practical knowledge and real-world experience in some situations.
You do as many assessments as you want. But first, you have to pass the fundamentals exam then you can go further for any other assessment.
It gives you a chance to sharpen your skills in various modules of google ads like how to optimize campaigns, how to use most targeted keywords, how to make changes in campaigns when needed, information about bidding, auction, CPC, CPM, and other things.
It helps you to stand out of the crowd with a good and impressive resume that includes google ads certificate.