Social Media Plays a Major role in Digital Marketing today. Few of peoples thinks Social Media is not an effective way to increase sales the best way is search engine ads but you will change your mind after going through the effect and benefits of social media promotion and their effect on your business if you have a strong social media strategies.
Social Media networks are the places where you can target your customers easily and increase your brand awareness. Yes Branding is a long term business strategies and will take time to generate business but once you build your reputation you increase your trust among your customers and increases your business multiple times. With increase the scope of digital marketing every small and large business love to use social media to increase the engagement with their customers.
- Increase Brand Awareness– Branding is the primary goal of any marketing strategies. Company spend lots of money in branding there name and products. Branding is the foundation of any business. If you know the brand name only then you opts to purchase their products otherwise there are hell lots of brands name and you purchase only heard brand name products. Social media is a place where you can keep promoting your product and brand name as you can easily target audience there. More than 60% of internet users are available on social media platform and keep visiting there often so social media brand promotion ads are as effective as advertisement on a TV programme with less effort and price.
- Improves Brand Loyalty – Social Media marketing increase Brand loyalty as you keep posting your business products and feedback you get from customers. Peoples trust on review and the feedback you get over social media for your products and their quality becomes trust factor for your business. Brand loyalty plays a major role in generating sales for your business. Brand Loyalty shows your business reputation and one of the most trusted business ranking factor in market.
- Increase Inbound traffic – Social Media increase your customer engagement and create curiosity among your customer to visit your business website which is result of more inbound traffic. Every page or post you add in your social media profiles increase changes of inbound traffic towards your website. More traffic your get more marketing you do and increase changes of generating more business online.
- Decreases Marketing Cost- Social media marketing is more effective in creating a brand value and has multiple times more rich to target customer. If you think search engine marketing is the best and not to advertise over social media you have wrong assumption. Social media reach is multiple time broad and advertising cost on social media platform is multiple time less than search engine branding. Social media ads and branding campaign saves lots of branding and marketing budget and improves business branding and sales.
- Better Search Engine Ranking- If you have strong social presence and audience engagement on social media platform your search engine rank will boost quickly. Social networking websites are high domain authority websites and plays major role in increasing search engine ranking. Every share and comment you get on your social network profile increase your website and domain links and you gain more search engine trust and results as boost in search engine ranking. Increased search engine ranking also benefits you in getting organic traffic and generating more business online.
- Better Communication with customers- Social Media networking websites are effective platform to get connected with your customers and get feedback. You can easily communicate and share your products with customers so next time when you launch new product you need not to work so hard and grasp user expectation.
- Generate leads- Many businesses generate leads by investing in social media marketing. It brings target leads to the website which makes conversions also. Social media is one of the biggest marketing platforms at present with around 3.5 users worldwide. Interaction with new customers increases leads and conversions. By promoting products on social media, a business can generate a higher amount of revenue through leads. Remarketing also helps to get leads and conversions.