Businesses are coming closer to its user with online platforms like GOOGLE, YAHOO and BING etc. Google has introduced a term Local SEO for local business owners. Local SEO is basically a term used for optimizing a business for search engines that are locally present. Like printing services, plumbing services, training institutes and pest control services etc.
You might have seen whenever you search for any business of the same nature that are present in your location, so Google gives you the list of businesses or services that are nearest to you and also presents you all the details about the same.
When your services are available according to the location like courier services, then it’s a necessity for them to rank higher in Local SEO listing. It is because it will give them a strong hand over the customers that are searching for them hence, it will increase the number of customers in their location.
Let us suppose that you have a courier service in your local region and you want to grab most of the business from online organic searches. If any user feels a need of courier service in Gurgaon and searches it in the Google as ‘courier services in Guragon’. Here is what Google shows as a result.
Here you have to rank good in these rankings.
In this above example you can see by yourself that shree maruti courier service pvt. Ltd. is the top ranked local SEO service and on addition to which you can also drive customers to your website along with this they have also provided driving direction. These are called the extensions. You can also add ‘call-to-action’ extension that will be visible to the customers those who are searching from mobile devices. This call to action extension gives them an extra feature through which they can contact you ASAP.
The best part of local SEO is that it does not need any website, it is not mandatory to have a website for doing Local SEO for you business.
Wonder How Local SEO Is Different From SEO?
Local SEO is a term used for optimizing your local business whereas in simple SEO your business can be achieved from any place. This is what Google or any of you user thinks unless and until they approach your website. In local SEO you need to provide the details which we call as NAP. NAP stands for NAME, ADDRESS and PHONE NUMBER, apart from this there are certain other adds on which you can add to your local SEO for the convenience of the user like map etc.
Showing below is an example of music academy that is a local business and that is something which should come under Local SEO for better results on search engines.
These results in the diagram show driving directions and also a call to action extension, apart from that you can add website of yours.
And, obviously this will attract and pull your potential customers straight away to you. The more customers you attract, more will be the productivity and hence, you will reach your goal of more money. I am sure that this is the only reason why a business is started and this goal can be met by Local SEO that too very easily.
OK, if we just talk about SEO i.e. search engine optimization, as the name indicates it stands for using methods that are needed for optimizing a page in search engines.
Above is an example of a keyword i.e. shop online, that you also understand is an online business and no local business will rank on this keyword. Hence, this will not show any local SEO results only SEO results that have limitless service offerings.
Tips To Improve Your Local SEO.
- Create and optimize google my business account.
- Get reviews by your customers
- Regular updation of your site and posts
- Optimize your social media profiles
- Add high quality content on your website
- Optimize your website for mobile also.
I am sure now you have a better understanding what is Local SEO and how it is beneficial for you business.