If you are new to SEO or Google Analytics tool and listen about bounce rate and have wonder what is Bounce rate. This post will help you to learn about how bounce rate effect organic search results, and how to improve bounce rate and increase website ranking.
What Is Bounce Rate?
In SEO there are so many metrics count by Google to determine user’s behaviour and bounce rate is one of them and it’s used to understand user’s behaviour after visiting website. Every time when user land on a single webpage and quit the website from same webpage without visiting another link count as 100% bounce rate.
Every time when user navigate one page to another it’s improve user experience on your website and reduce the bounce rate value. When user visit more and more pages means they get relevant things they was looking for and found some more informative and quality pages which make their interest on your website and encourage them to browse more in your website and how to manage your site seo as a beginners with low bounce rate.
As much as lower bounce rate you have, you get more benefits. Like there are two website with name 1. www.example.com and 2. www.myexample.com . Website www.example.com have bounce rate of 90% and website www.myexample.com have bounce rate of 30%. Google provide more value to second site www.myexample.com in seo because it’s good bounce rate if they have same value.
How Google Calculate Bounce Rate ?
Bounce Rate=Bounces of webpage * 100/total entrance of webpage. Just assume you have total 5000 entrance of webpage (means total 5000 users land on your webpage) and 4000 users bounce from that same page (Means users left from that same page without engaging or visiting any other page)
Here if I calculate the bounce rate of above data then it would be 4000*100/5000 = 80% Bounce rate. Means here your bounce rate will be 80% if out of 5000 users only 4000 users engage with your WebPages.
Also Check:- Difference Between Pogo Sticking and Bounce Rate
Why Bounce Rate Matter?
Bounce rate not just limited to Google search metric, but it also help webmasters to understand user’s engagement on their site. Bounce rate help Google to understand that users are getting you are getting relevant users on your WebPages and they found the information they are looking for.
Actually there is lots of situation where many high authority sites WebPages rank on first page of Google With irrelevant WebPages. When users land these types of irrelevant WebPages they quit within few seconds of visit, these websites get high bounce and somewhere down their seo value.
Bounce rate not matter only for Google to filter out irrelevant WebPages but also help webmasters where they take wrong steps.
What Is Good Bounce Rate For Website?
We know there is no perfect number of good bounce rate, so every webmaster have question what is perfect bounce rate for any website. I think 40% bounce rate is good enough for any website to make it more engagement.
But may be Google count in several other ways, because on blogs and informational sites users just find there solution and quit. Opposite to this on ecommerce sites a users just land on landing page and just pick one product without browsing more and going to buying process they automatically redirect to another page.
Awesome Ways To Reduce Bounce Rate Of Websites?
- Improve site design – A dull design and site structure also cause of high bounce rate. When users land on webpage sometime site not loads perfectly and user found it ugly and quit.
- Improve Site Navigation and linking: – Site navigation also plays an important role in bounce rate. Most of time visit your website and make it interesting and look for browsing more but not get any relevant links on WebPages, search bar and any other pages through which they can reach to your other relevant WebPages. So link your all pages to each other when discuss about information related to those pages.
- Make WebPages with relevant information and Fast: – Users only quit websites when they look for some other thing and found pages with irrelevant information. And sometime user click on WebPages and it’s not load in 4-5 seconds they users also quit the site and check another one which load quickly.
- Use Call to action on closing tabs:- If you are facing some high bounce rate on your website and nothing working for you then playing with closing tab option should be more helpful. Every time when user going to close the tab in which your website is open they will get a popup with some call to action button like “Wait there is offer for you, visit this page for offer, also check some relevant article ” and encourage them to click on those links and reduce bounce rate of your website.
- Less Page loading speed- It is observed that 70% of people leave the website it takes excessive time to load(more than 3 seconds). Loading speed is a crucial factor in determining the bounce rate of a website. Excessive images and videos increase the loading speed of a website thus they should be fully optimized. If the loading speed of any page is high they may leave the website even before opening. So the loading speed of a page should be low i.e. 3-4 sec only.
Conclusion:- I hope this article help you to add little bit extra knowledge about bounce rate and understand it’s importance. It’s Very important factor which helpful for every webmaster and search engines to understand position of pages and they really deserve that position or not.