Digital Marketing is a broad term used for all the routine online marketing strategies used by several businesses worldwide. Businesses use social media platforms to publicise their products and services to get more masses involved with their businesses.
People worldwide spend most of their time online. The online era has taken over the world and so have all the businesses, old or new, big or small. Digital Marketing is the practice of connecting with the target audience, easily and efficiently.
Why Has Digital Marketing Become So Important?
With the world moving towards digitalisation, it is important that people are aware of the various techniques used to market a particular product or service online. Moreover, marketing strategies online do not involve much investment in terms of labour or capital, and yet gives way better results than the traditional marketing strategies,
Internet usage is increasing more than ever before and internet users are also increasing at a tremendous speed. In USA it is observed that 78% of people use internet for knowledge, shopping and other activities. In India also there is 451 million active internet users at the end of 2019.
There are many different assets that digital marketing can be used as, apart from blatantly placing advertisements on different pages. There are blog posts, social media channels, interactive tolls, info-graphics, and branding assets like logos, fonts, etc.
Digital marketing has a lot of scope as a career as well, especially for youngsters full of new ideas and will to learn. A basic knowledge of the different tactics of digital marketing is a pre-requisite. These tactics include Search Engine Optimisation, Content Marketing, Inbound Marketing, Pay-Per-Click, Social Media Marketing and so on.
What Are The Advantages Of Digital Marketing Over Other Strategies?
Digital Marketing has many advantages over traditional marketing strategies. Not just the conservation of resources, but also better results in much lesser inputs. There are other advantages of taking up digital marketing as a career as well.
- Digital Marketer builds company’s reputation and trust among its customers.
- Digital Marketers bring the brand’s name in people’s notice and thus expand its business.
- Digital marketing bring huge traffic to your website.
- Digital marketing techniques encourage customers to make conversion.
- You can present your business and products in a more unique way before the users.
Why Should One Choose Digital Marketing As A Career Option?
There are a lot of bonuses for someone who is willing to take up Digital Marketing as a career. Bigger pay-cheques, a diverse career scope and the ease of working are some of the few advantages to looking forward to.
- You are now an In-Demand Profession- Digital Marketing!
The field of digital marketing has a great scope for growth for youngsters and people who are willing to learn. But there has been a demand and supply problem in the industry. It is predicted that 150,000 digital jobs will be available by 2020. You may join our Digital Marketing Course to build up your career in this field and securing your future.
2. You have a lot of benefit from more career choice in Digital Marketing
As digital marketing is a broad field, under which come a lot of smaller career options that you can choose from. Each of these subparts of the broader field of digital marketing are equally promising as is the entire field. Since there are more choices, the flexibility increases.
Digital Marketer is involved in web design and development, so you can show your creative side! And you get to meet new people, a lot of new people!
3. You get paid way more than your peers!
It is quite evident that digital marketing has more to offer than other career fields in a shorter span of time. It does not expect you to have a lot of prior knowledge too, save you save that money and spend it on digital marketing courses itself.
A fresher can get a salary minimum of 25k, and with experience and a broader knowledge, that could be expanded to 20 lakhs per annum. So, there is big money involved in the field of digital marketing, and it’s only going to grow from here.
4. You are your own boss in the field of Digital Marketing!
Undoubtedly, there are some boundaries and schedules that you need to follow, but only for their own growth, and according to their convenience. A digital marketer could build his own schedule and strategise his work according to his capabilities.
The more you work, the more you learn, and the more you earn. Its as simple as that!
What Is The Scope Of Digital Marketing?
Digitalisation is taking over the world, creating great scope for digital marketing to be pursued as a career. The demand for digital marketers is in turn growing. Jobs in digital marketing is growing continuously. It will generate nearly 14 billion jobs by the end of 2020.
A fresh graduate can easily grow in terms of career and money, and earn upto 25k per month to 6 lakhs per annum, while experienced professionals can easily reach up to 20-40 lakhs per annum.
How Can One Build A Career In Digital Marketing?
A career in digital marketing does not require a lot of pre-requisite knowledge. A basic knowledge and a brief idea about SEO and Content marketing is important. Other than that, things like how and what to do in order to sell a product online, come with experiences.
To establish a career in digital marketing, you first need to explore what exactly you are good at. Digital marketing is a broad field and there are many smaller fields related to it. Like many marketing roles, digital marketers may also have qualifications in IT industry, specifically for website design and development.
Also, as the process of digitalisation is still ongoing, marketers will have to stay updated and learn newer technologies and digital strategies every day.
What Is The Role Of A Digital Marketer?
A digital marketer develops and manages marketing campaigns to bring a particular product or service into people’s notice. He or she is responsible for making a company’s image and brand name.
A digital marketer is not just about marketing a product online. He or she is also responsible for website design and development. His key responsibilities are strategising content put on the website, Search Engine Optimisation and the use of paid online advertising (SEM) and using social networking.
A career in digital marketing has a lot of charm among youngsters for all the right reasons. I hope this article helped you to sort out your career options better!