In order to better optimize our website and keep a track of result we need some strong and efficient weapons. In this post we will talk about basic tools every SEO professional need and their usages for learn seo yourself and make your research to the deep level.
- Keyword ResearchThe very first step toward Search engine optimization is keyword research. We need to have a no of search query in order to target our audience to our website. The most popular and common tools user for keyword research is keyword planner.
Keyword planner – Keyword planner is a free tool from Google to help to analyze the no of search query in a particular reason or country etc. We can short our query region wise audience wise to get the exact no of searches in any particular area.
Also Check:- important On-page and off-page seo technique
- Google Search ConsoleAlso known as webmaster is a free tool used to analyze search behavior. Webmaster shows the result and data where our site is getting impression and how many links from our site is indexed in search engine. We can also check the links to our site and internal links. Webmaster also tells us if there is any error in your website.
- Google AnalyticsGoogle analytics is another free tool from Google which shows the user behaviour who visited to your website. After visiting to your website what action user performed how much time user spent and how many average pages user searched for. All the data to track user behaviour of your site can be found with the help of analytics account. Just need to insert the code in website and let analytics track the result for you. You can easily track user interest and what are the pages user are spending more time, how many visitors you are getting unique every day, how many returning visitors so that you have a strong data for your area of improvements.
- Bing WebmasterSame as we learned about Google search console Bing also have their own tools named Bing webmaster. In order to track your website position and search results coming from Bing browser you need to insert Bing webmaster code in your website. Working functions for Google Webmaster and Bing Webmaster are almost same.
- AlexaAlexa is a web tool developed by Amazon; you can track your web ranking with the help of this tool. Alexa works on their own algorithm related to your website presence and user behaviour for your website to find your web rank. You can track your Alexa ranking regularly to check whether your site is improving its web presence or not. Alexa ranks provide you worldwide ranking as well as country wise web ranking.
- Moz ToolbarWe use Moz Analytics to check website Domain Authority (DA) and Page Authority (PA). Domain as well as page authority affect website rank. Higher the DA and PA better the ranking is. Domain and Page Authority. Higher authority increase website relevancy and are pushed higher in search engine result. Moz results are updated every month.
- Similar Web –This tool help us to compare traffic between two different websites. This tool is very useful for competitor’s research.
- SERPs rank checker –you can check your website page rank easily as per search query (keyword).
- XML sitemaps – This Tools create your website xml map which you can submit to search console or webmaster to easy to navigate site and increase your website visibility in search engine.
- Copyscape – This tool is very useful in checking duplicate content. You can check your content is unique or not as well as you can also protect your content from being copied by anyone else. You gets notified if anyone copies your content.
- Ahrefs- This tool is used for backlink and SEO analysis of a website. It checks for common SEO problems and issues. Ahrefs have their own crawlers to scan a website and check backlinks. It also helps to check your competitor’s keywords.