As we know there has been a significant increment in internet users and people are searching for everything before they buy. Let’s take a simple example, what would you do if you need to buy a laptop? You will looks for laptops online within a budget, check for the best option you get in your price range after shorting your brands you will go for product review and then buy the product.
The above story tells us that company need to have strong presence online. As the online marketing platforms are getting more and more customers it’s very essential to make your strong appearance and build your brand image online.
Marketing has always been important for companies to build brand awareness and sell their product but now these days trends of marketing are changing companies are investing in digital marketing. Remain updated with marketing methods is necessary as otherwise your competitors will take your customers. There are many reasons to move toward digital marketing.
Why To Move Toward Digital Marketing?
Digital marketing helps you to create a strong marketing strategy.
Determine whether there is a demand for your product or service – Online marketing survey is very useful in determining demand of your product and services. Before investing in any product and services digital marketing helps you analyze the market where the services are needed and where to invest, also know the career opportunities in digital marketing for India students.
Uncover the needs of your customers – You need to create strong plans to analyze the needs of customers before launching your services. Digital marketing helps to analyse user’s needs and behavior and also helps to check demand in the market.
Compare your services with your competitors – Check your competitors and find out your USP how to compete with other competitors in market. Digital marketing tools such as semrush helps you to check your competitor’s keywords, their ranking factors and also helps to perform SEO audit.
Benefits of Digital marketing over traditional marketing:- Marketing is a way to promoting your product to customers and generate more revenue. In traditional marketing way companies were promoting their product or services vai Newspaper ads, Banner, Radio advertisement, Television ads and many other ways where as in Digital marketing company promote their products or services online on internet examples are search ads, display ads etc.
Benefits of digital marketing over traditional marketing:-
Increase reach to your targeting audience – To understand it better let’s take an example. Imagine if your companies sells car. If you advertise your product in a local newspaper it cost you 2million INR for full page ad and its reach is around 1 million people. You are showing your ad to everyone whether they are interested in buying a car or not. May be only few hundreds of them where planning to buy a car and will call you.
Now we take same scenario in digital marketing. In case of Digital marketing it only cost you when someone clicks your ad. Those people who are searching for car will see your ad. It means you are showing ads to your targeting customers only which increase your reach. Assume if one ad cost you INR 50 your ads will be shown to 20000 peoples who are interested in buying a car.
Generate more leads and sales– As we saw how digital marketing have increased our reach to potential customers. So reaching to potential customers is definitely going to generate more lead than traditional marketing. In traditional marketing we reach customers and try to generate lead where as in digital marketing which is more kind of inbound marketing we only target customers those are interested in our product or services. Let’s look at above example once again. Newspaper reaching to people is not going to generate more and more leads compare to peoples searching for cars over internet and coming to your website through clicking your ad. It’s easier to convert interested customers who are looking for similar kind of services.
Research and reach to new market company want to serve – If company want to grow in a new market it is easier for company to research the market digital to know about company services interest people are showing there. Digital marketing is the cheapest and most efficient way of building brand image for any company.
Test and measure marketing campaign – In traditional marketing techniques you can’t have accurate data of your campaign success but you can have all exact reports in digital marketing campaign. Like you can’t measure how many people have seen the car ad in newspaper and planning to buy a car where as you can track people online who have seen your ads and converted in lead after clicking your ads.