Domain is the most important part of your business. Domain name represents your identity online. Domain name are human readable address of your website. There are multiple ways domain can affect your website search engine position. Choosing your domain name wisely will help you to get better SEO rank, here are few of the things you should give attention before buying a domain for your website.
- Domain name memorability – There are number or reason why your domain should be short and simple. Always try to choose short and easy to remember domain name. As per many SEO experts you should always choose your domain name within 15 characters. Many social platforms allows max of 15 character of domain name for representing your appearance on social media as well as search engine also displays a limit of url in search result so short and easy to remember domain name helps you to improve visibility.
- Keywords rich domain name – Domain is the main component of any website or blog, it is more beneficial if your domain name relates your important keyword. Domain with keyword targeting name is more beneficial as per search engine optimization and easy to rank compare to any other brand names. Assume you are an Internet service provider and provides services for broadband connection your domain name including broadband or internet will be more beneficial comparing to any other brand name in ranking factor as your domain name represents your services and are relevant to your website service.
- Characters used in Domain name – Characters Used in domain name is one more major factor increasing visibility of website. You can use alphabets, numbers or special characters to book a domain name. Domain name with special or numeric characters are less visible compare to characters. Try to avoid using hyphen or special characters in domain as very rarely user type exact domain name and search there query on search engine to get results. Assume if your domain name is web-services.com most of the chances user will search for webservices in search engine. Search engine will give more preference to webservices.com or webservices.in compare to web-services.com.
- Domain name extension – Domain name extension is another factor which may affect your visibility in search engine. If you are in local business or services you should always prefer country domain as country domain ranks faster in local search result compare to other. As if you have a local sweets store chain in a town or others .in extension can be more better for you compare to .net or .org where as if you are running an international business .com domain extension is best for your business as you need to rank globally. Same with organisation or government. If you are using .ca extension and doing business in India it is of no use for you. Chose your domain extension wisely.
- Sub-domain and folders – Sub domain and folders or directories have different affect for any website as per search engine optimization results. A sub domain is treated as a different website by search engine where as folders and directories are part of same domain. If you have many sub-directories or folder full of information with relevant information it is multiple time more beneficial for your website compare to sub domain as per search engine ranking factors. If you need to represent any other product or service for your brand which is completely different you may use sub domain.
- Buying new or aged domain – Domain age affect your domain authority and ranking in search engine result. An aged domain can rank faster compare to a new domain. Still before buying an aged domain you should be careful and check domain history. An aged domain could be of no use if it has been panelised previously by search engine. It may harm your effort always check your domain history before purchasing an aged domain.
- Domain and redirect links – Domain redirect links also affect your website search engine rank position. Multiple redirects which are not relevant or dead links url in your website also affect your website search rank. It affect your website negatively and may degrade your ranking.