Content Strategist Job Role
A content strategist is definitely more than its name depicts. A wide range of job roles and responsibilities are included in it. Check out the latest information about content strategist job roles and responsibilities
Who can join Content Strategist field after Course
A digital marketing course includes content writing as the topmost module but content strategist is something much more than that. Therefore to become a content strategist you should have at least 5 years of experience as a content writer or editor. Soof after the course it is practically not possible to get a job as a content marketing strategist. Rather you can go for the job of a content writer to start in this field.
Once you enter the content marketing field, with time you will get a promotion and after a certain period of time, you can be placed at the post of content strategist.
A Content Strategist job role is much broader than a content writer. He has to make effective strategies to write, optimize, and publish content. He should have strong copywriting, presenting as well as content delivery skills.
Different Job roles of Content Strategist
Creating engaging content
Research and analysis
Checking content distribution
General responsibilities
Developing a content strategy
Creating engaging content
Content strategist has to create engaging content, curate and syndicate content to enhance brand awareness and increase conversion rates. A content strategist is expected to create content that denotes a fan base and is capable of differentiating and engaging to attract new underserved or ignored consumers.
Research and analysis
The content strategist should be capable of using data, research, and use his knowledge of psychology to shape his client’s descriptions and then create content specific to the targets of the company and audience.
Checking content distribution
He is further responsible to draw plans, write and edit content. It is necessary upon him to ensure that it is clear, compelling, and systematically distributed across websites, mobile and social platforms. He has to adhere to a consistent brand philosophy.
General responsibilities
His day to day responsibilities generally comprises creating and organizing social media campaigns, monitoring engagement, and critically analyzing data, regulating content marketing campaigns, implementing SEO best practices, and establishing strategic partnerships. He should be able to find time for video production and information architecture.
Developing a content strategy
The core function of the job is developing a content strategy keeping in mind the company’s or client’s business needs and customers’ or end user’s requirements. He is also supposed to supervise and control employees and freelancers. He should be able to maintain and look after the budgets and help with the technical integration of the content.
A content strategist is responsible for publishing a monthly newsletter, keeping an eye on the website’s traffic and user engagement, and generating new blog posts.
SEO best practices, and establishing strategic partnerships. He should be able to find time for video production and information architecture.
Growth and future opportunities as a Content Strategist
Content strategist is a Demanded Job Profile in present and in future too.
For digital marketing strategies, contents claim prime focus in making a strategy for the same. Of late there has been a shift in focus from hard sell to providing critical information to the would-be customers and clients. It has resulted in great demand for talented professionals who can develop and sustain content. Moreover, for the companies desirous of robust marketing and communication plan, the demand for content strategists has grown manifold.
Agencies and in-house teams seek experienced content strategists who are capable of creating, curating, and syndicating content to improve brand awareness and increase conversion rates. Since digital marketing is a continuous process, the strategy to write content needs continuous and sustain evolutionary efforts. To lead the race of content writing business it is of utmost importance that new modes of ways and better systems should be evolved. This requires more and more innovative content strategists. There is a great scope and bright future for the persons who are creative professionals in the art of chalking ko0ut strategies for content marketing.
It is being increasingly realized that content marketing will become even more important. Moreover, content creation and distribution will change radically. It is being accepted as the only authentic, useful, and perfectly suited for internet generation which can not be thought of without a content strategist.
Because of a shift in focus from selling to providing relevant and important information to would-be customers and clients, there is a strong demand for talented professionals capable of developing and managing content. The need for the content strategist has increased manifold for the companies looking for robust marketing and communication plans.
Educational background for Content Strategist Job Profile
Generally, a bachelor’s degree is required. People with a degree in marketing, communication, public relation, English, journalism are more preferred over others. This field requires prior experience along with advanced creative and analytical skills.
Moreover, a certification course will always be beneficial. Many companies generally prefer those candidates who have taken courses related to complete online marketing. This is essential as a content strategist has to make different strategies to publish content of different platforms.
Skills required to become Content Strategist
- To be a top-notch content strategist, you should be able to relaunch a website, do a comparative audit, content matrix, write editorial guidelines.
- You should have the skill to publish online magazines, formulate editorial calendars, voice and tone guidelines and examples, content briefs.
- The content strategists should be proficient in CMS redesigns, taxonomy and metadata recommendation should be able to design site maps content models and workflow recommendations.
- Along with this, you have to be an expert in content strategy relating to social media. Focus on social editorial calendars, examples of social contents, social analysis.
- You should have experience in SEO and analytics focus, SEO recommendations, and analytics audit.
- You should be able to compose great content. The writing process is an essential part of content marketing. This skill is most sought after in the post of content strategist. This includes the ability to see the broader picture and compose a storyline across a website or campaign.
- A content strategist should be competent to decide the way the content is packaged to bring prospects and customers to consume. Each type of content is purpose-specific for different types of audiences.
- A content strategist should possess content delivery skills. They should work with other digital marketing experts to decide the best distribution channels.
Annual job requirements in Content Strategist Profile
There is a high demand for content strategists in the present business scenario. Without the advice and guidance of content strategists, the content writer’s work will become difficult and less effective. In 2020 the demand for content strategists will increase by 40%.
India’s biggest job portal naukri.com shows more than 9000 content strategist jobs followed by indeed.com providing 200+ jobs and some jobs available at monsterindia.com.
The number of jobs depicts that it is a demanding field with many job opportunities.
Annual Salary as a Content Strategist
The salary that a proficient content strategist can draw depends on many factors which include location, the reputation of the company, the load of work, nature of work, conditions of work, academic qualification, and experience of the candidate. If we take into consideration all the above factors into consideration the average salary of a good content strategist ranges between Rs.5 lakh to Rs.10 lakh per year.