Many people think that pogo sticking and bounce rate both are same with little variation but there is lots of difference in Pogo sticking. High bounce rate may be due to many reasons where as high pogo sticking has always bad effect on your website and may lower down your search engine rankings.
Before we discuss about both let’s take an overview of bounce rate and pogo sticking you may check beginner seo guide to learn why pogo sticking is important factor in search engine optimization.
Bounce Rate In SEO
Bounce rate is known as the percentage of visitors who visit a single page on your website and left quickly. High bounce rate is not bad all the time bounce rate may be the reason of your high traffic. He may have bookmarked the website to came to your website from social network such as Facebook or else, but as the user didn’t spend more time on your website it is considered as bounce rate.
Also Check :- Complete SEO checklist for new SEO campaign
Causes Of Bounce Rate
Bounce rate occur due to many reasons such as slow loading speed, as users generally left the web page that took more than 4 sec to open. Unnecessary advertisements and pop-ups interrupt users and they may leave the page soon. Your content may not fulfill the answer of user’s query and he may disappointingly leave the website. Low quality content may also make the user to leave the page as he may not find anything relevant and important.
Pogo Sticking in SEO
Pogo sticking occurs when user performs a search click on search engine result and very quickly clicks back to the search result page, and click on a different result. Such kind of action relates to user dissatisfaction as the result or answer user was searching for is not satisfactory or relevant to fulfil user query.
Cause Of Pogo Sticking
Pogo Sticking is a cause of user dissatisfaction with some aspect of your website. But there can be multiple factors affecting your website for pogo sticking. To understand it better let’s take a scenario. Assume some one search for IT solution over search engine and got your website link on top of search result, user clicks on the webpage and came back to search engine page quickly searching for other results. What may be the reason user left your website? May be de did not found it relevant to his search query or the site navigation was not so good to reach the right page or xyz whatever the reason it may be caused a pogo sticking for your website.
How To Find Pogo Sticking Reason?
To understand the reason of pogo sticking of your website you need to act like as search user. Think like a user not a customer. What searches can be done so that your website appears or the reasons your website appears high on webpage rank and you found the query irrelevant to search query. To get it more clearly do a user survey. Ask your friends or colleges in office to visit your website for search topics and give the reason they don’t find it useful of beneficial or want to leave your website. There could be multiple reasons user did not found your website relevant or interesting like.
- Slow loading speed– As we are growing in a faster internet world people hate to wait for pages to load. Slow loading speed gives user a worst experience and can be reason of pogo sticking.
- Site navigation – Website should be easy to navigate so that user can reach to the search query easily.
- User Interface – User interface should be interesting and attractive to hold customer and keep interested.
- Website compatibility – User may be searching from his smart device and your website is not compatible with mobile or tablet interface. Make your website layout responsive to perform better on every platform.
- Content related issue – Content may not be relevant to your Meta tag or heading of your website. This is very major and important reason of pogo sticking. Add fresh and unique content to your website user as per user search query. Content or information is the most important thing user need and you can deliver to satisfy user query.