With the continuous increasing usage of the internet and technology, the business’s marketing methods have been changed completely. More and more companies are going Digital and investing the marketing budget over there. Digital marketing becomes the need of present era due to its numerous benefits.
Every company wants to utilize its marketing budget in the most profitable way that should bring the best results in terms of sales and conversions.
“Forbes report states that According to retailers, most customers—82%—conduct research online”.
IoT(internet of things) has emerged as the most successful technology in recent times.
A survey shows that 65% of the world population uses the internet at present and it is believed that it will increase to 70% by 2021. Therefore the rate at which people are using the internet is increasing.
“At present India has 560 million active internet users”
From searching for information to buying products everything is done online. And when the whole consumer group is online it becomes necessary to adopt this method of marketing.
“Techcrunch reports show that 79 percent of U.S. consumers shop on the web or their phones”
Benefits Of Digital Marketing And Why It Is Adopted By Every Company.
Digital marketing has many benefits and advantages over other methods of marketing. This is the reason it is adopted by every company at present.
Digital Marketing Is Result-Oriented
Earlier 90% of business rely on outdated traditional methods of marketing that were neither result-oriented nor sales oriented. There was not a single way to analyze the results of marketing and promotion.
But digital marketing allows you to keep a check on every movement whether its clicks, impressions, engagement or any other aspect.
It allows you to make changes and updates according to the current trends. Google tools such as Analytics, search console allows you to observe everything deeply from user action to user behavior.
This helps you to make updates more accurately. You can track the performance of your website and campaigns thus make necessary changes according to the user behavior.
This led to successful and profitable campaigns.
A Cost-Effective Way Of Marketing
Businessmen want to utilize their marketing budget in the best possible way. Where the outdated method of Traditional marketing does not even allow you to target the right audience. Digital marketing not only helps you to target the right audience but also allows you to track their actions.
Digital marketing provides you an opportunity to target a wider range of potential customers online that too at a lower budget. Whether it is SEO or PPC they are still less costly than television ads or newspaper advertising.
Therefore it can be concluded that digital marketing provides better ROI than digital marketing. It provides more revenue at a lesser cost.
“By 2021, global revenue from traditional marketing will decrease by almost 20%.”
The Easiest Way Of Branding
Digital marketing is the easiest and most effective way of branding and promotion. Online presence develops a sense of trustworthiness among users and maintains a reputed presence among users.
SEO and PPC promote branding in the best possible way. When the task is completed it means that the goal of proper utilization of budget is also fulfilled.
Due to the continuous increase of social media usage, it also becomes an important platform for branding.
In the case of traditional marketing, there is a possibility that the targeted users may not see your magazine ad or newspaper ads, Thus it becomes completely to waste as you cant select the audience demographics.
Digital marketing gives you this opportunity to choose and select the right audience demographics.
Video marketing is another way of branding. “According to the latest Cisco Visual Networking Index (VNI) Complete Forecast, there will be around 1.9 billion Internet video users by 2021”.
Higher Conversion Rate And Better Revenue
Conversion rate means from the number of visitors visiting your website, how many of them actually get converted. Higher conversion rate is definitely the main objective of marketing and the success of digital marketing is calculated on the basis of conversion rate.
Digital marketing lets you target the potential customers who might be in view of getting your product or service which increases the conversion rate.
Any website may attract a number of visitors but the main thing is how much of them are actually getting converted.
“Higher the conversion rate higher will be the profit or revenue”.
Digital marketing provides you various techniques to increase conversion rates that are SEO, PPC, social media marketing, e-mail marketing, content marketing, etc.
Remarketing is another way to target the most potential customers which increases the conversion rate.
Increase Customer’s Loyalty
Digital marketing helps to make real-time interaction with the audience. Social media marketing, PPC advertising, e-mail marketing let you interact with the audience soo efficiently.
Digital marketing provides numerous benefits. Businesses can get customers reviews, feedback which helps to develop customer loyalty. ”Eighty percent claim that they visit the brand website, while 79 percent said they read customer reviews and case studies.”
Thus digital marketing not only increases customer loyalty but also develop the customer relationship.
When users can ask questions and queries directly from the company through e-mails, messages, and reviews it will definitely leave a positive impact on user’s mind about that company.
Moreover, it is believed that the brand that doesn’t have an online presence is considered low and untrustworthy.
“85% say they consult online ratings when buying for the first time, and nearly half (46%) said that reviews can help them feel more confident and comfortable about their purchases.”
You Can Grab The Ever-Growing Mobile Users
“WARC estimates that nearly 2 billion people currently access the internet via only their smartphone, which means 51 percent of the global base of mobile users and 72.6 percent of internet users will access the web solely by smartphones by 2025”.
More and more searches and activities are from mobile. Digital marketing is the only method that lets you reach these users in the best possible way, Interact with them and encourage them to get converted.
As Mobile becomes the necessity, promotion in mobiles also becomes necessary. With ads and e-mails, you can target them when they are using mobiles.
The future of mobile marketing is just endless, in fact it is going to increase with every passing year. AMP become the necessity of every website to reach those mobile users efficiently.
Why Digital Marketing Is Becoming The Preference Of Every Company.
The budget is the most important part of any business and any business activities. Small and big both companies want to utilize that in the best possible way that can bring the most positive results. The marketing platform is decided on several factors.
Digital marketing benefits are not only limited to awareness but also to leads and conversions. The main factors for which digital marketing is preferred are:
Costs
Definitely cost is the basic factor while selecting a marketing platform. Every company ensures that ROI should be greater than the cost and expense.
Digital marketing proved that it provides greater ROI than cost. It does not involve any hidden cost except for creating a website and PPC ads.
Whereas traditional marketing involves huge costs at every stage whether it is print ads that need to be given again and again whether its television ads that are closed after a certain period. They require a huge budget.
Reach And Limits
Some marketing methods limit reach to a particular location but digital marketing target audience globally. There is no limit to reach or location. Thus you will definitely choose a platform that does not have any boundation.
You can go beyond the boundaries and spread your business worldwide with digital marketing platforms.
Support And Changes
Mistakes are common and changing trends are general in this present world. Therefore while selecting a marketing platform you will definitely look for the one that provides support and easier updations options.
Digital marketing is the one that provides the easiest update options. It’s just a matter of a few clicks. Plus it has google support that solves any of your problems or gives you a solution.
Traditional marketing neither has any update options nor any supporting policy. You have to do the whole task again.
More Targeted Audience
Digital marketing provides you the benefits of reaching a more targeted audience based on user interest and demographics.
Traditional marketing lacks that and doesn’t let you reach a target audience. It’s random and irrelevant that it is just shown to everyone whether they are searching for it or not.
Goals Of Your Company
Every company has certain goals and objectives that should be fulfilled with a marketing method. The main objectives must be a wider reach, targeted audience, more conversions and leads and greater profitability.
Digital marketing fulfills all these goals of marketing as its reach is unlimited and the conversion rate is higher than any other method. It is cost-efficient and thus provides a greater ROI on investment.
Targeted reach and result analysis make digital marketing the need for the present era and future of business.
The Current And Future Scenario Of Digital Marketing In India
Most of the companies and businesses are fastly moving towards digital marketing. For surviving in this cut-throat competition it is mandatory to adopt the best and trending marketing methods.
This definitely helps them to grow and survive in this competitive business world.
Due to cheap and easy access, it has dominated the lives of people. From searching for buying, everything is done online.
“It is the golden age of digital marketing” The person who remains behind in this competition will surely lose many of its customers to its competitors.
Effective digital marketing strategies help to built and maintain a strong online presence.
There future of digital marketing is also very bright and ever-growing. More and more companies are adopting digital marketing methods and techniques to promote their business.
“ It is believed that 40% of today’s businesses entirely depend on digital marketing and it is estimated that more than 90% of businesses will definitely go digital by 2021.”
Conclusion
Digital marketing is the future of business. Without adopting this method companies may remain behind its competitors who are actively investing in digital marketing. Change with changing trends is necessary and digital marketing becomes the present trend of marketing.
Many companies that were once small and start-ups are presently the largest and most successful companies ever just by digital marketing like Amazon, Flipkart, Snapdeal. According to google “In 2018, Amazon’s market share of the US eCommerce hit 49%.”
Thus in the present digital era, it is necessary to have a good and successful digital marketing strategy to survive. The greatest advantage of digital marketing is a performance analysis and reaching the target audience. Thus benefits of digital marketing are endless for business.