Due to a hike in technology, marketing methods have also been changed. In this scenario, digital marketing emerged as the most successful career option for the present and future too. Digital marketing skills and basic knowledge is enough to enter the field and that can easily be achieved by doing a digital marketing course. Digital marketing course fees vary from institute to institute.
The future of digital marketing is very bright due to its need and importance in marketing.
Digital marketing now adopted by every company for promotion and marketing.
This is the reason more and more students, graduates and marketing experts and job aspirants want to get into this field. But to become professional in this field proper skills and experience in this field are necessary.
There are many institutes that provide, even we also provide certified digital marketing courses in Gurgaon with practical training. The only difference in them is their digital marketing course fees and modules that they will teach you.
Average Digital Marketing Course Fees
Digital marketing has two basic types of training program
- Online training
- Offline training
Fees vary for both types of courses. Where online training can be done at a low fee cost nearly 8k to 10k but it has many limitations.
Whereas offline training fee varies from institute to institute due to many factors. But the average fee for the digital marketing course is Rs 45,000.
Factors That Affect Digital Marketing Course Fees
There are many factors that cause a difference in digital marketing course fees for every institute. The survey proves that off-class training is costly but far better than online training. Factors that affect digital marketing course fees are-
- Location of Institute
- Quality of Training
- The Depth of Knowledge
- Digital Marketing Course modules
- Job Assistance Guarantee
Location Of Institute
It is a proven fact that Metro cities of India are more costly than others. Cities like Delhi, Mumbai, Kolkata, Chennai are costly in every manner than other cities.
If we see digital marketing course fees in these cities we can say that Tier 1 cities like Delhi, Kolkata, Mumbai there are an average fee of 55000 to 80000.
But in tier 2 cities like Jaipur, Chandigarh, etc have average fees of 45000 to 55000. In tier 3 cities like Gurgaon, Noida, etc have average fees of 30000- 45000 that vary from institute to institute.
Quality Of Training
Quality is definitely the main thing while considering the price of any product, service or training. In digital marketing training, quality means the type of techniques and tools used to teach and the course of content.
Technology is changing constantly and therefore teaching methods and techniques should also be changed accordingly.
Institutes that update their teaching methods, tools and techniques used, charge higher fees than that used outdated technology and techniques. Whereas some institutes charge fewer fees but at the cost of outdated techniques and tools.
The Depth Of Knowledge
The course should cover all the necessary and updated things in the course. A good institute focuses on deep and practical knowledge of all aspects of digital marketing. Practical training and practical projects are far better than just theoretical knowledge in digital marketing.
They focus on practical things from start to end. From Live SEO websites to Paid ad campaigns everything is done practically to make you understand real-world things.
For example- A good institute that may charge high fees but run paid ads to make understand things deeper whereas an institute with charging less fees, just teaches you orally about everything and not let you understand by doing practicals.
Digital Marketing Course Modules
Digital marketing is not just limited to SEO, SMM, AND PPC. There are many more modules included in the course like e-mail marketing, mobile marketing, Affiliate marketing, Analytics, etc. Digital marketing course fees vary due to these modules.
A less fee-charging institute may be included only SEO, PPC, and SMM but higher fees charging institutes include many other important modules that make you understand things better and clearly.
Job Assistance Guarantee
Most of the institute provides the facility for job assistance but what kind of job will be that matters the most.
Reputed institutes charging more fees have connections with many big companies that may give you a higher salary package than low fee charging institutes. They may place you but the quality of the job and company is not that good.
So if you are looking for a job after the course you must join a reputed institute by checking their placement assistance and connections.
Duration Affect Digital Marketing Course Fees
Other than the above factors, the duration of digital marketing courses also affects Digital marketing course fees. Different institutes provide different duration courses that make a difference in the fees.
Different course durations are for 3 months. 6 months and 1 year. Fees vary for these different duration courses.
3 Months Digital Marketing Course Fees
It is the most common type of digital marketing course which is done by most of the people.
It provides 3 months of practical training with theoretical training in all important and basic modules of digital marketing including SEO, PPC, and SMM.
Its fees range between 30k to 40k.
6 Months Digital Marketing Course Fees
Another type of digital marketing course is of 6 months which is generally called a diploma course.
This course includes some add-ons other than digital marketing modules like photoshop, HTML, CSS, Excel, etc. Due to these addons and duration, its fees increased.
The fee range for this course ranges from 50k to 70k.
1-Year Digital Marketing Course Fees
1-year course is generally called a master diploma in digital marketing. It contains around 70-80 modules with many extra things.
Some of them are web designing, WhatsApp marketing, HTML, CSS, web programming, mobile app creation, advanced excel and many more. It is basically a complete package of digital marketing, web designing, web development, and graphic designing.
Course fees range between 90k to 1.5L
3 Big Benefits Provided In High Digital Marketing Course Fees
Knowledge From Experienced Teachers And Trainers
Basically reputed institutes that charge more fees have experienced and expert digital marketing professionals as their trainers.
They are experts in their field and have already handled many national and international projects and worked on Numerous live projects.
When they teach others it will definitely be better than a simple digital marketer who teaches basic things. Experienced trainers give real-world examples while teaching as per their experience.
It benefits a lot of the freshers about how things work in the real world.
Their personal experience helps students to gain extraordinary skills to make unique strategies.
Get Access To Updated Tools
Advanced knowledge of digital marketing tools and plugins are necessary for digital marketing. Outdated tools and methods don’t work for a longer time.
A high profile digital marketing institute gives you access to all the updated and new digital marketing tools that help you to understand things better and easier.
You also get access to paid versions of tools that have many add-ons and unique features that help you to create and maintain a much creative and responsive website and content.
Remain updated is mandatory in the digital marketing field whether it is with tools or techniques. So it’s better to enroll in high fees institutes that provide numerous benefits than opting for low fees institutes with a lack of technology and updated tools.
Internship Facility
Many institutes provide internship facilities that act as a plus point when you go for a job. In an internship, they give you certain basic tasks and then let you handle the whole website.
When you handle the whole website you will get practical experience far better than any other way. The real-world and practical experience helps you in your job.
In an internship, you can add your own creativity and implement strategies according to your choice. You can measure and analyze the result of your own work.
When you handle everything from content writing to social media sharing to Analytics you will get the best experience of how actually things work.
Drawbacks Of Online Digital Marketing Training
Online digital marketing may cost less fees but it has certain limitations and drawbacks. Online training methods include free and paid online training and videos.
Some of them are:
1. No Practical Approach
You may not be able to do that much practical work as you can do in offline training. Theoretical knowledge is the only thing you gain in online training. Whereas you can gain a lot of practical experience while doing offline or classroom training.
2. Lack Of Proper Interaction–
Due to a lack of proper interaction, you may not be able to clear your doubts and queries regarding any topic.
Many times trainers are not available and you have to understand just by watching videos. They may leave many queries in your mind but you can’t clear them.
3. To The Point Knowledge-
Online trainers and videos don’t provide extra knowledge on any topic. The knowledge and training they provide are limited to the key points only.
Whereas in classroom training, expert trainers let you understand things deeper and from every point of view.
4. You Can’t Clear Your Doubts–
Online trainers and videos may not clear your doubts as better as offline trainers by face to face interaction.
Your doubts remain doubts until you get them clear by a professional expert by live interaction.
5. No Option For Group Discussion–
In classroom training, you can have interaction and discussion with your group and batch and clarify many questions and doubts. But online training does not give you such an option.
6. Lack Of Instant Doubt Clearing–
Moreover, in the video training, you cannot clear your doubts immediately. You have to wait until the video ends and have to watch another video regarding that.
But sometimes you may not even find that. Whereas classroom training lets you clear your doubts at the moment by asking the trainers in between.
7. No Face to Face Meeting With Trainer-
Generally, Online portals show their trainer are highly Experienced and Certified to get most admissions but without meeting them face to face you cannot trust their experiences as their profiles may be fake which are shown in their portal. We Believe that the trust factor only generates when you meet them face to face that shows the real impression and behaviour and most importantly their knowledge in the particular niche.
Conclusion
In the end, we can say that digital marketing is the most successful and emerging career at present. This field gives a chance for both online and offline training.
Where online training is a bit costly but provides numerous benefits and offline training is cheaper but has certain drawbacks and limitations.
Its fee structure is based on different factors like location, quality, trainers, job-assistance, knowledge. It also provides benefits such as a study from experts, internship options and access to updated tools and technologies.
You can enter this field anytime and make a secure career that will give you tremendous growth opportunities.
Learn digital marketing course online from home and earn same benefits as in a classroom training.