Digital marketing is the need and demand of the present Era. Every company wants to maintain its presence on online platforms. But digital marketing requires certain skills and knowledge to excel in marketing. These skills can be attained in a certified digital marketing course. You can also learn digital marketing for Free.
Are you sure about learning digital marketing?
If yes, but don’t know about the best resource to start learning, no need to worry! This blog will help you to know where you can learn digital marketing course for free.
Whether you are a fresher or already a digital marketer with basic knowledge, these platforms help all to learn and sharpen various digital marketing skills.
There are many methods of learning digital marketing course free. Google provides many options like Google online marketing challenge, inbound digital marketing courses, etc.
These free online courses let people learn digital marketing properly and efficiently.
So here are some basic methods of learning digital marketing course for free.
How To Learn Digital Marketing Course For Free?
Google Online Marketing Challenge
It is a free online course that lets people learn basic digital marketing course modules. It includes Search engine marketing, pay per click, social media marketing. Over 10,000 people have participated in this course in the last 8 years.
Moreover, Google provides a budget of $250 for 3 weeks to run successful ad campaigns. Those who run the most successful ad campaigns are also awarded with prizes.
It is a very unique experience for candidates who are interested in Digital marketing.
Wordstream’s PPC University
Wordstream’s PPC university provides a completely free digital marketing course. It includes basic and advanced PPC course modules along with social media skills and techniques.
You also have access to whitepapers and webinars to advance your digital marketing skills and knowledge.
This generally trains you in Pay Per Click- improving AdWords strategy to get better results, manage and optimize paid search ad campaigns, proper bidding strategies, keywords selection, and optimizing a landing page.
Social Media Quickstarter Digital Marketing Course
Wanted to know about creating an effective social media strategy? Social Media Quickstarter provides a free course for social media modules and strategies.
It provides step-by-step knowledge and effective strategies for all social media platforms – Facebook, LinkedIn, Twitter, Pinterest, Instagram as well as blogging.
It provides you information about how each platform works, what are its features and functions and how to connect with people using these platforms.
Inbound Digital Marketing Course
Hubspot provides a comprehensive free online digital marketing course that is already taken by more than 3000 candidates. It provides all digital marketing course modules from content creation to social media sharing, from starting a campaign to analyzing its results.
You will also get a certificate and a badge after the successful completion of the course. It is a globally recognized badge that you can add to your LinkedIn profile to show your expertise and skills.
You will learn content writing, blogging, SEO, SMM, lead generation, analyzing results, youtube marketing, email marketing, and how all this work together. This let you know about how to create and maintain a positive and successful inbound marketing strategy.
Alison Marketing Course
Alison provides a free online digital marketing course that makes you learn everything from marketing management strategies to social media sharing. It has more than six million users that are doing certification courses free of cost.
Alison Marketing Course includes many digital marketing lesson tutorials that cover all digital marketing modules. After successful completion, it also provides you a completion certificate.
It also provides lessons about maintaining public relations and interacting with them.
You will understand how to promote your business, spread brand awareness using the best digital marketing strategies. It teaches you how to set up a website for your business.
Steps To Learn Digital Marketing Course For Free
Here are some basic steps to learn digital marketing with free websites.
Get Into A Free Online Digital Marketing Course
The first and basic step is to choose a platform or website from where you will learn digital marketing for free. Above are the most popular free digital marketing course websites you can choose any of them.
Learn from top digital marketing experts on YouTube
Top digital marketing experts on YouTube have various use cases. Some are teaching people how to make money online, while others are giving useful tips and strategies.
Some top digital marketing experts on YouTube have amassed huge followings and created a platform to share their knowledge with the world. These people have gone viral with their content and now they can earn a decent income by sharing their videos online.
The popularity of these charismatic digital marketing stars has led to the rise of online influencer marketing. Influencers like Gary Vee, Lewis Howes, Steve Kamb, Tim Ferriss, and many more are helping businesses reach more customers through social media platforms like YouTube and Instagram.
Create Or Handle A Website For Practice
Digital marketing is a completely practical course that cannot be completed without practical work. Therefore for doing practicals and testing the things you learn, you must have a practice website.
The website can either be an old website or a newly created website. Here you can apply the skills, knowledge, and strategies in the real-world and test things.
It can be started by writing some content first for indexing and then applying all Digital marketing knowledge you learn in the courses from SEO, PPC, SMM.
Analyzing Results And Data
After creating a website and implementing all the techniques and strategies, analyzing data is the main step. Analyzing data and reports is one of the most important things in digital marketing.
You should analyze and note the results of your strategies and check the performance of your website. Apply step by step what you were learning in the course.
Analyzing results and reports show you how effectively your strategies actually work. This helps you to implement more effective strategies. You should also track your website position from time to time which shows how effectively and efficiently your strategies impact.
Maintain An Excel Report Your Work
As you are learning digital marketing for free and are implementing that knowledge and skills on a website. You should maintain an excel report of your work and its impact on the website performance and position. This helps you to study data more carefully and easily.
Get Your Certificate After Completion Of Course
Most of the websites provide a certificate or badge after the successful completion of the course. This certificate is globally accepted by all the companies. Moreover, this certificate adds weightage to your job resume and helps you to get a reputed job with a sufficient salary.
What You Will Learn In The Digital Marketing Free Course?
Digital marketing has many modules and vertexes but free digital marketing courses do not provide knowledge about everything. Some basic things you will learn are –
Search Engine Optimization(SEO)
SEO is the main and most important module of Digital marketing. It helps your website to rank in search engine results and helps you improve brand awareness. It is included in the Digital marketing free course.
Other than the above website you can also learn SEO from Google SEO guide that provides all the necessary information about SEO. Even many blogs are available to learn SEO like Neil Patel’s blogs.
Social Media Marketing(SMM)
Social media marketing is the promotion and sharing of your website and products on social media platforms like Facebook, Linkedin, Instagram, Twitter, etc. It is one of the best methods of promotion that you will learn in a free digital marketing course.
There are many other sources to learn about social media marketing than the above-mentioned websites. The most popular social media platform- Facebook provides a complete guide to learn social media marketing. Other than Facebook, twitter flight school also provides its own SMM tutorial.
Search Engine Marketing(SEM)
SEM is basically a method of promoting your business on search engines using paid advertising methods. It is based on auction and bidding. Higher the bidding, the higher the position of your website.
Other than bigging there are many factors that will affect ad position like landing page, conversion funnel, call to action, page loading speed, targeted keywords, and other factors. The SEM course covers all these topics in detail.
Some best sources to learn SEM marketing are- Google ads itself is the best way to learn each vertex of SMM. Bing ads also provide its own free SMM tutorial.
Content Writing
Content is the main thing to rank a website that can be shared in the form of blogs. It should be fresh, updated and pleasing to the user. There are many content writing strategies that you can learn in a proper content writing course,
There are some websites that are completely dedicated to content writing. They provide proper content writing courses and knowledge about content marketing strategies. These websites are Hubspot and a content marketing institute. They also provide a certificate after completion.
Email Marketing
Email marketing is still the best method of online marketing that helps in lead generation. E-mail marketing also requires some advanced knowledge and strategies for sending emails.
Like other modules of digital marketing, Hubspot also provides an e-mail marketing module of digital marketing for free. It also lets you be certified in e-mail marketing.
Drawbacks Of Free Digital Marketing Course.
Free Digital marketing courses are definitely cost-effective but it has certain drawbacks.
Some of them are:
- No advanced knowledge – Free digital marketing courses just cover the basics of the topics and not advanced and deep knowledge about many topics. Whereas offline courses cover each and every vertex of the topic and provide all the advanced knowledge about topics.
- No doubt clearing– Free digital marketing courses include already uploaded content or videos. There is no way to ask questions and clear your doubts. Therefore you cannot clear your doubts or queries from anywhere. But if you enroll in offline training you will get the option of instant doubt clearing by your mentor or teacher.
- No interaction– In an online free digital marketing course, you cannot properly interact with your teacher. Lack of proper interaction causes a lack of proper knowledge. Whereas in offline courses you can interact, talk and ask any questions.
- Increased Learning Time– In an online course, you will miss out on regular learning time. Lack of time and discipline increases the learning period as you are not taking classes or tutorials regularly. But the offline course has a certain time period and you will complete the course in that time frame.
- No guidance in practical work– Practical work is important in digital marketing. But it is difficult without the help and guidance of an expert. The free online course does not guide you for your websites. It just informs you about the basics of things.
- No Updated Information – Free courses are never updated with the current trend and Digital Marketing is that course that requires frequent changes in syllabus every year because it solely depends on the platforms & channels which provide free Digital Marketing Courses.
Benefits Of Free Digital Marketing Course
- Flexible Timings– Free online digital marketing course gives you the benefit of flexible timings. You can do it whenever you have time. There is no fixed time given in these free courses.
- Learn from home– You don’t have to go anywhere to take classes or training. You can start your course anytime and from anywhere. This lets you learn from home as you don’t have to go to a particular training center or classes.
- You can watch videos many times– Free online courses give you a chance to watch videos several times. Therefore if you were not able to hear or understand anything once, then you have the option to watch it again and again.
- Record lectures– You can also record live lectures if you don’t have time at that moment. By recording the lectures you can watch them anytime.
Conclusion
As digital marketing is necessary not only for a person who wants to make a career in this but also for other marketing professionals. Learning Digital marketing is easy but how to learn and from where to learn are the things of concern.
Digital marketing offers both paid and free plus both online and offline courses. But it is a person’s personal choice about which type, of course, he should opt for.
Digital marketing free courses are definitely cost-efficient but it has many drawbacks also.
Every type has some pros and cons but which is best should be decided on the factors like depth of knowledge and type of teaching.