Digital marketing is one of the fast-growing sectors in India, even the name sounds quite stylish among the youth as well, but is it really worth doing it or not, in this article I am going to clear all your doubts regarding digital marketing.
Now the basic question is what is digital marketing, well all the marketing which is being delivered digitally comes under digital marketing, for example during the release of any movie, we see it’s video add (trailer) on youtube, it’s banner on social networking site and even more ads all over the internet, that’s all digital marketing of any product or thing.
Why And Who Would Require Digital Marketing.
Well if you are in the planning of starting your business, then you are in need to learn digital marketing completely, every entrepreneur in this world require to learn digital marketing, because that’s the most effective quick and reliable way to grow your business, with low risk.
At present, digital marketing is the basic need of every business. It can be learned by bloggers, freelancers, business professionals, students and others. In the digital age, the need of learning digital marketing is must to grow and expand your business online. If you do not perform digital marketing to promote your business online then it will remain back in the competition and you may lose your potential customers.
Bloggers should learn digital marketing to promote their website or pages to rank higher and increase traffic. Without much traffic their earning by blogging will be so less. Thus digital marketing techniques help them to bring traffic to their website.
Business professionals should also learn digital marketing to promote their business online and bring maximum traffic, leads and conversions to their business and website.
Students can learn digital marketing to remain upgrade with technology and latest needs of business and marketing. Digital marketing is a growing field and by opting a career in this field provide them a reputed and fair-pay job.
What if you are not an entrepreneur but writing is your hobby, then you can start your blog and generate revenue through it. The options are endless, once your content is being liked by the viewers you are ready to serve ads over it.
Jobs in Digital Marketing
Digital marketing is a fast-growing and highly competitive industry where there is no room for slackers or hesitant entrepreneurs to succeed. The different types of digital marketing jobs that exist currently in the industry are:
SEO specialist
PPC specialist
Social Media Specialist
Digital Strategist
Aslo, Digital marketing jobs are often advertised on websites such as Indeed and Monster, but if you want to stand out from the crowd, you need to have a strong resume and portfolio.
Digital Marketing Future In India
Is digital marketing is really helpful for the future? The answer is yes, the future generation is more on the internet activity rather than the physical world, from entertainment to the personal communication they use the internet more often.
The Internet is now the hobby of today’s generation people the mobile internet user has touched around 450 million by 2017, on an average 51% are urban users and 16% are the rural area users. That clearly express the growth of the internet in India.
One more important thing about traditional vs digital marketing is the customized targeting, let say you are targeting 2 thousand people using any traditional way of marketing it would cost you at least 2k, but in digital marketing, it could be done in just 100 rs.
Even you can target your customer based on their interest based on their age their location, their profession, the options are limitless and effective.
Now it would be right to say that in future the offline marketing would not be as effective as online/Digital marketing. Thus why not to learn it right now, it would be helpful for your and for the future of India.
As we know that it’s a growing bee, and there are less number of people those are really expert in this field, thus if you start early your chances for the success is quite high.