Digital marketing is the technique which is quite hyped these days and people are talking a lot about it because it drive better business than other marketing technique. The question is that digital marketing really worth the hype because it is overtaking all the other techniques of marketing.
Digital marketing has gain the foothold in the market and seems like it will be future of marketing as internet has taken over the world people are no more in traditional ways everything is now online and so is the marketing. The biggest source of digital marketing is internet, till the time internet has gained the popularity all the digital media platform has also grown.
From last few years digital marketing has grabbed the pace in the market and doing a very fine job. It worth all the hype which is created reason being one can target the niche according to the product, e.g. if you are selling men shoes in Delhi then you can target only men who are living in Delhi. This kind of liberty one gets in digital marketing.
Digital marketing offers you the free and paid both platforms which you can choose accordingly. If we talk about the free platform than SEO and social media optimization comes under it and talking about paid platforms then SEM and SMM works.
Digital marketing has grasped all the attention because of the niche level targeting, you can target the customer you want and track the performance accordingly. Digital marketing gives you the ability to track the conversion even single conversion, one can even create the audience and can show ads to them who showed interest earlier in their products, this is the power of digital marketing. You cannot track your audience like this in other means of marketing.
Also, in other marketing ways, you go to your potential customer and educate about your product but in digital marketing your customer coms to you, you don’t have to go your customer it is a pull technique not the push technique. In many ways digital marketing is much better than the other traditional technique of marketing –
- Costing – in other marketing technique you have to spend at least an amount to endorse your product but in digital marketing activities like SEO and social media optimization are totally free and you don’t have to pay anything to market your product/service.
- Result driven – digital marketing is focused on results which you will start getting from the very first day from your digital marketing campaign and same will be missing in other techniques of marketing. Digital marketing have full emphasis on the results and people are drive better results through digital marketing.
- Bigger targeting- Digital marketing allows you to target audience globally. It has no limit of geographical boundaries. Traditional marketing let you target only local audience. It restricts your marketing reach and therefore bound you. But digital marketing helps to spread your business worldwide.
- Time saving – other marketing methods take a long time to drive results but digital marketing do not takes time to get results. It is focused on get results from next hour of launching the campaign and you don’t have to wait for the campaign to complete.
- Tracking – traditional way of marketing do not give you the opportunity to track your customer whereas under digital marketing you have full control over tracking, you can track even a single user different matrix is available in digital marketing.
- Reporting – after tracking you can get every aspect of your campaign whether to track goal conversion or any other thing. According to the campaign report you can also take decision and optimize the campaign with better value.
These are the few of the reason why digital marketing has created so much hype in the market, whatever digital marketing promises it delivers the same with better results as compare to the other means of marketing. Digital marketing is the new era of marketing and businesses are loving it with the most of it.
Companies like Make My Trip, Foodpanda, Oyo rooms and Zomato have made their self as a brand with the help of digital marketing. Digital marketing is the best tool if you want make your brand popular because most of the audience is on internet and digital marketing is the only way to serve to the internet. It also helps with the online reputation management because everyone reach the business page of the brand and complaint there. Also, If you want to have follow-up or feedback you can also collect from the social media or digital marketing platform.
All in all digital marketing is a one stop solution to everything, you name a thing and you will get it done through digital marketing. Big and small brand are using it with their full potential and getting the benefit of it. All these thing have made the digital marketing technique popular and this is the reason why digital marketing has created a hype in the market