Are you looking to start your business with a limited budget in hand, are you looking forward to knowing how to start your business with digital marketing without any physical location. Then this article is for you, read it carefully i have explained this with an example.
Market Research
Now let’s say you are done with your market research of your business plan, you have planned to hire people those are going to work for you, you are done with your business name.
But at this point in time, you don’t want to spend your money on taking any physical store for you business because you are aware that in this changing world doing business just online is also very possible.
How To Start With Digital Marketing
1.Online Presence
First thing for the online business is online presence, that means a website so that people would know you all over the world.
Just make a website which is the opening door for your business, which clearly show the value of your product or services, which must be transparent and user-friendly.
Once you are done with creating a great website it’s the time to optimize your website, so that everyone who is searching for your product or services could reach you easily.
Well in terms of digital marketing optimization mean to get the best possible rank for your business pages, now here comes the role of SEO (Search Engine Optimization).
Therefore you must have a keen knowledge of all the digital marketing areas, and I am assuming that you have it. Now let’s say with all of your knowledge and your hard work your SEO works great and you are doing good on the google search.
2.Social Presence
Now the next thing is your social presence, now you have to make your social presence and be quite frequent with social media because that’s the collaborative effort to optimize your content your social media presence also plays an important role.
You have to be very creative to handle your social media optimization, the first thing is your consistency, this matters a lot, like how consistent you are, the second thing is your content, what you are posting on social media, is it really engaging a user, because user engagement is a must.
For a better user engagement, you have to understand the needs of your customers, what they are looking for in your product/services. To handle this must look your performance graph for your published content.
3. Know Your Latest Trends
Digital marketing is that kind of career which always changing. if you want to opt this career then you have to stay in touch with latest trends. and if you fall behind then another Person will take your position.
Also, build your creativity this will help you a lot. This creative ideas will help you to get in first position. In digital marketing you will have to stay up-to-date with the updation.
Streaming Media.
Nowadays streaming media is on the boom, YouTube is becoming the best platform to advertise your content, to tell your customers what your product or service is all about.
Creating a great video means that telling your customer in much detail that what are you offering, how they could use it or utilize it. You can always give a demonstration for all of your product/services like how to use it, how to operate and what are its benefits after all.
The best part about streaming media is user engagement, nowadays people don’t have much time to go through the written content, but in a video, you can make your content magically interesting and engaging.
Online Paid Advertising.
This part also plays a very important role in the overall growth of your business, how fast you want to grow depends on your advertising methods and skills.
If you want to make a presence on google search engine, then you have to handle a PPC account of your business, as i had already mentioned that I am assuming that you have a complete knowledge of Digital marketing.
Now running a PPC account for your business is not mandatory, if you have a good budget or if you want to grow fast, then it is very helpful. With PPC account you can compete with your opponent and you might get the first position on google search engine.
No matter you had started your business or launched a website a minute ago, the moment you run a PPC ad you might be on the top of everyone, of each of your competitors.
The next method of paid online ads are social media, nowadays it’s very affordable and easy to target your customers through social media ads, they offer you a huge variety of ads, like videos and text ads. Even using their paid service is quite user-friendly as compared to Google AdWords.
Now let me summarise this whole practice with a practical example.
Understand The Online Business With An Example.
Now let’s say you are starting an online food delivery system, now let just follow the above rule to start your business without any physical store. So at very first you have to perform the market research so that you could know your competition.
Once you are done with the market research you very well know the strong and weak point of your competitor, you get to know that how hard you have to work on your business to make it best in the world.
Now just follow the very first step that is making an online presence by creating a great website, let say you have created a website and your business name is”FoodX”, now to rank your website on search engine you have to work on the content of your website.
Because for better optimization of your online presence content is the king, seo works on the content, all the other things for SEO is secondary, the primary one is content, start your website by writing reviews based content, like food review of your competitors.
I know it will be time-consuming but that’s the only authentic way to launch your business with a limited budget in hand, plus for a long run, SEO is the great factor to be on top.
Now let’s say you are getting a good ranking on search engine based on your content, and you are getting a decent business from it.
Still there are only few people who knows that who you are and what you do, just to run your business, search engine optimization is not enough, here comes the role of Social media presence.
Now work on your social presence by timely post diffrent thing about your food your reviews, your services on social media, and engage with your customer timely, ask them about your services and ask them to give their feedback.
You Business “FoodX” is only a online present you don’t have any store, then you might be thinking that how could you prepare and deliver the food, actually the idea is, you will rank different hotels on your website depending on the food quality, their location, their specialties, their feedback.
Once you are done with categorising them, you can ask them to have a tie up with you, for example every sale that they are getting through your website/mobile app, they will share a set amount of percent with you.
Now when the customer will find you easily over the web and social media they will surely approach you, and when you are getting a good amount of customers to your website, you will also be getting the good numbers of food orders.
Now it’s the time to advertize more, by making short video regarding your foodservice, like how t you care for your customers, what are your USP, how you are different from their food services, and what is their to trust you.
Well that’s enough to make your brand popular, but still we know that their are websites those are always on the top of search result, just because of their PPC ads, now paid advertisement plays a great role in the growth rate of your business.
Paid advertisement gives you a power to stay ahead, but the thing is you have to invest a lot in that, thus if your budget is high enough then you can give a kick start to your business, it amazing way to stay on the top.
Thus it clearly proves that with digital marketing you don’t require any physical store for your business, but please keep in mind that the business idea must run accordingly, it must be something that could handle online easily.
The above steps applies for almost every business those who are looking for their online presence, but if you don’t want to have any store for your business then you have to modify the business idea accordingly.