There are many top-rated digital marketing tools and plugins that help you to boost your business growth through digital marketing and helps to achieve sales and conversions at a much faster rate than usual.
Once you know about the best digital marketing tools and plugins for your website and their use you can drive much more traffic to your website and generate a huge number of leads and conversions.
Here Is The List Of 30 Most Useful And Beneficial Digital Marketing Tools And Plugins
1. Google Analytics – Google Analytics Is A Free Tool That Shows The Website’s Performance And Analyses Data Of The Users That Come To Your Website. It Measures How Many Users Visit Your Website, Which Pages Are Most Visited, The Bounce Rate Of A Website, Traffic, Etc. It Also Shows The Demographics Of Users, Their Device, Location, Visitors Time Spent On A Page, Their Action, Returning Users And Keyword Performance.
2. Search Console – Google Analytics Is A Free Tool That Is Mainly Used To Check Website Performance And User Behavior But Search Console Is Used To Optimize Web Pages And Improve Their Quality. It Helps To Check The Indexing Of Web Pages And Their Crawling Status. Moreover, It Checks A Site’s Performance On Google. It Is Also Used To Check The Linking Structure That Which Websites Are Providing Backlinks To Your Website And How Relevant They Are. It Informs You About The Security Issues And Helps To Fix Them.
3. Rankwatch – It Is A Free Tool That Helps To Find A Website’s Ranking And Position On Search Engine Results For A Particular Keyword. It Also Checks For Competitor’s Ranking, Local Rank Targeting, And Backlinks.
4. Screaming Frog – It Is A Website Crawler That Allows To Crawl Website’s URL And Analyze The Results In Real-Time. It Crawls Both Small Websites And Big Websites Perfectly And Helps Google To Index Them. It Is Both A Free And Paid Tool But The Paid Version Has More Features Than The Free One.
5. Google Ads Keyword Planner – Google Adwords Have Its Own Keyword Research Feature Which Helps To Know The Position Of Keywords, Its Competition, Its Monthly Search Volume, The Lowest CPC, Highest CPC For Them. Thus It Helps To Choose High Volume Keywords For Your Ads Or SEO Content. It Helps To Find Keyword Insights For Different Locations Also. It Is A Free Tool That Just Needs An Email Login.
6. Yoast SEO – It Is The Best WordPress Free Plugin That Gives You Control To Optimize And Improve WordPress Website For Faster Crawling And Ranking. It Gives You Control Of On-Page Activities Like Meta Title, Meta Description, Keywords, Headlines, URL, Image Tags And Many More. It Enhances The Focus Of The Keyword And Quality Of Content For That Keyword. This Tool Helps In Content Optimization By Informing You About Errors Such As Paragraph Length, Voice, Flesch Reading Ease, Therefore Improving The Quality Of Content.
7. Buffer – Buffer Is A Very Useful Marketing Tool For Social Media Sharing. This Is The Best Tool For Sharing On Facebook, LinkedIn, Twitter, Instagram, And Other Platforms. It Helps To Schedule Posts For A Particular Time And Helps To Publish At All The Platforms Together Using One Buffer Tool. Buffer Is Also Used To Check Social Media Engagement Analytics. It Starts For Free And Goes Up To $199.
8. Hootsuite – It Has Many More Features For Social Media Sharing Than The Buffer. You Can Manage Activities At One Place On Different Platforms Like Facebook, LinkedIn, Twitter, Etc. You Can Manage All Social Media Accounts In One Place. You Can Track The Engagement Of Social Media Posts And Calculate ROI. It Is Both A Free And Paid Tool. As A Free Tool, You Can Add Only Three Social Media Accounts But As A Paid Tool You Can Add More Accounts And Gain Many Other Features.
9. Ahrefs – Ahrefs Is One Of The Most Popular Digital Marketing Tools Which Helps You To Know Everything About Your Competitors Like At Which Position They Rank For A Specific Keyword, Their Backlinks, Etc. It Is Useful For Keyword Analysis Which Helps To Improve The Site’s Performance. Help In Generating Keywords, Check Traffic, Keyword Ranking History And Help To Check Site Performance.
10. Moz – It Is Mostly Used For Checking The Page Authority And Domain Authority Of Different Web Pages In The Search Engines. This Tool Also Helps To Learn User Behavior And Learn How People Search For Your Business. This Information Helps To Improve Keywords And Their Placement. Moz Is A Paid Tool But Allows 10 Free Searches For Checking Page And Domain Authority.
11. Alexa – Alexa Rank Is Based On The Traffic Of Your Website. It Shows How Well Your Website Is Performing On Search Engines. Its Rank Is Used For Competitive Analysis. Its Paid Version Allows You To Analyze Keywords That Bring The Most Traffic To Your Website.
12. SEMrush – SEMrush Is An SEO Tool That Allows You To Do Organic Search Keyword Research, Tracks The Keyword Strategy Used By Your Competitors And It Also Looks For Backlinks Opportunity. SEMrush Is Trusted By Internet Marketing All Over The World. With A Free Account, You Can Use SEMrush For A Limited Time, But When You Sign Up For SEMrush Then You Get An Option Of 7-Days Free Trial Or You Can Unless Use Subscription.
13. Keyword Tool.Io – This Tool Is Used To Analyze The Search Volume Of A Particular Keyword, Its Max CPC, Minimum CPC, Competition, Etc. Using The Paid Version Allows You To Get Unlimited Keyword Ideas. It Helps You To Analyze Long Tail Keywords Thus Help To Know About The User’s Query More Accurately.
14. Redirection – It Is A Useful Digital Marketing Plugin For Broken Or Non-Existing Web Pages, As 301 Redirects And 302 Redirects Allow Users To Land To A Different Page If They Click On Broken Or Non-Existent Pages. It Is Useful When You Want To Delete Any Page Or Change The Domain Authority Of A Page. It Also Helps You To Identify Broken Links By Its Features Of 404 Error Tracking. It Is A Free Plugin And Doesn’t Have Any Paid Features.
15. Google XML Sitemap – It Is A Free Tool That Improves SEO By Creating XML Sitemaps. XML Sitemaps Help Search Engines To Index Your Site As They Help Search Engine Crawlers To Analyze The Whole Structure Of Your Website. This Helps Your Website To Get Better Rankings In Search Results.
16. Contact Form – This Is The Free WordPress Plugin That Helps To Create And Organize Contact Forms For The Website. This Form Allows Your Website Visitors To Comment On Your Posts And Leaving Their Name, Phone Number And Email Address For Further Contact. This Builds A Strong Connection.
17. Mailchimp – Mailchimp Is An Email Marketing Tool. It Helps In Designing An Email Newsletter, Share Them With Your Subscribers And Social Networks, And Also Helps In Tracking Your Results. You Can Add Users Up To 2000 And Send Emails Up To 12000 Emails Per Month. In Mailchimp, It Is Available For Every Plan Including A Free One.
18. Asana – It Is A Free Project Management Tool That Is Used To Track, Organize, And Manage Teamwork Accurately And Properly. This Helps To Organize Work, Plans, And Strategies In A Proper Manner In One Place Only. It Increases Productivity And Task Completion.
19. Google Page Speed Insights – This Is A Free Tool That Allows You To Measure The Loading Speed Of Any Website In Desktop And Mobile Both. It Also Tells Whether The Loading Speed Of A Particular Page Is Good Or Not.
20. Bitly – Bitly Is A Free Digital Marketing Tool That Can Be Used Just By Signing Up. It Is Used To Shorten The Links For Use In Social Networks, Email, And SMS. Bitly Makes Money By Charging For Access To The Collection Of Data That Is Created As A Result Of Many People Who Are Using The Shortened Links.
21. Canva – Canva Is Available Free And Easy To Use Photo Editor In Which You Can Edit Or Change Your Photos Including Filters, Brightness, Etc. There Are Many Elements And Features Present In Canva. Some Of Them Are Paid As They Need Premium Access But Most Of Them Are Free To Use. You Can Also Upload An Image On Your Own. There Are Thousands Of Customized Templates And Over 300 Million Designs For Use.
22. Header And Footer – It Is A Free Plugin That Helps You To Add Code To Your Website’s Header Or Footer Area Easily Without Actually Knowing How To Use Codes. Adding Codes Such As Google Analytics’ Tracking Code, Meta Verification, Search Console, Etc. To The Header Or Footer Area.
23. Broken Link Checker – It Is The Most Useful Backlink Plugin That Helps You Check All The Broken Links Or Missing Images, And It Helps You Replace Them From There Only. It Is A Free Tool That Helps To Save Your Website From Negative Impacts.
24. Google Ads – Ads Is A Google Online Advertising Program That Allows You To Create Online Ads To Reach Audiences Who Are Interested In Your Products And Services That You Offer. You Can Make Ads Account For Free But When It Comes To A Promotion You Have To Get Paid For Running Your Ads. Ads Platforms Run On PPC Advertising In Which You Have To Pay Every Time A User Clicks.
25. Crazy Egg – Crazy Egg Is A Great Online Optimization Tracking Tool That Helps You To Get An Insight Of How Customer Behavior On Your Website. Crazy Egg Is A Sales Booster That Will Give You More Control Over Your Business Strategies Through Effective Tools. It Has 30 Days Free Trial.
26. Smart Slider 3 – It Allows You To Create Fully Attractive And Beautiful Slides And Blocks On Your WordPress Site Easily. The Plugin Has Around 90+ Professionally Designed Templates For Use. Using Smart Slider 3, You Can Build Different Types Of Sliders, Including Image Sliders, Video Sliders, Layer Slides, And More.
27. Quick And Easy FAQ – It Is A Free WordPress Plugin That Allows You To Create Beautiful FAQs In WordPress. FAQs Are Frequently Asked Questions Of The Users Of A Website. This Plugin Is Used To Answer Their Common Questions. Using This Plugin You Can Answer Several Questions In Different Styles Like Simple List Style, Toggle Style, Filterable Toggle, Etc.
28. Google Adsense – Google AdSense Is An Advertising Program That Allows You To Run Ads On Your Website, Blogs Or On Youtube Videos And You Will Earn Revenue When A User Clicks On Them. It Is Free To Join. For New Websites Or Blogs, It Is One Of The Best And Fastest Ways To Generate Income.
29. Google Alerts – Google Alert Is A Content Change Detection And Notification Tool, It Is Offered By The Search Engine Company Google. It Is A Free Tool That Sends Email Updates To The User When It Found A New Page Or Your Keywords Are Used Online. For Example, Web Pages, Blogs, Articles, Etc. That Match The User Search Terms.
30. Facebook Insights – It Is A Tool That Is Used To Track User Interaction Of Users On Facebook Page. Facebook Analytics Is A Free Tool. It Allows You To Keep A Report Of Information Such As Page Views, Unique Views, Fan Statistics, Posts Engagements, Video And Audio Plays, Etc. Thus Helps To Track The Results Of A Facebook Campaign Or Ads.
Benefits Of Digital Marketing Tools To Enhance Online Marketing
- Digital marketing tools make work easier and faster.
- They allow marketers to measure and test the performance of their campaign
- It helps marketers to test and launch campaigns easily and successfully
- E-mail marketing tools measure analytics for every e-mail thus helps in testing.
- Social media tools help to track their ad performance.
- Design tools like canva and photoshop help to make creative and effective pictures, logos and banners without much difficulty.
Every company is doing digital marketing nowadays. Therefore to remain ahead of the competition and earn maximum benefits of digital marketing, the use of these tools is mandatory. Therefore these tools are very useful for every digital marketer or blogger.
Conclusion
So this is the list of best digital marketing tools and plugins that every marketer uses to create and maintain a strong online presence in the present digital world. By using these tools for marketing, you will generate leads and conversions at a faster rate.