Digital marketing is a rapidly changing field with continuous updates and modifications. With the regular changes in technology, digital marketing trends also change with them. Moreover, it is necessary to make changes and updates in your digital marketing plans and strategies according to trends.
Making changes according to trends not only makes you updated but also helps to remain ahead in the competition. For that, it is necessary to know the latest trends in the digital marketing field.
Google now processes nearly 40,000 search queries per second on average and Google definitely wants to satisfy its users. Thus it always gives preference to those websites that remain updated with the latest trends.
Digital marketing trends change every year, thus marketers should be aware of them and adapt them for their business. They should remain up-to-date with digital marketing trends. This helps to develop a much better connection with existing customers as well as new customers.
In the world of digital marketing, artificial intelligence and machine learning have become the biggest source of collecting user’s data and info graphics.
Most Fascinating Digital Marketing Trends
Change with changing technology is necessary for every business. The digital world has high competition and to survive in that competition it’s necessary to remain updated.
Here is the list of top digital marketing trends that you must know.
Artificial Intelligence And Machine Learning In Digital Marketing
Today, artificial intelligence and machine learning becomes the main trend in the digital marketing field. It can be said that 2020 is the year of artificial intelligence as it is adopted by every company.
Big companies like amazon, google, etc are now using artificial intelligence to reach their target customers more easily.
Machine learning gives rise to the internet of things that makes work easier than ever before.
AI is the reason behind many technologies such as voice search, that make the search easier and chatbots that make a business to customer relations more stronger.
Artificial intelligence not only makes work easier but also develop great customer experience. It works with digital marketing in more than one way.
Artificial intelligence collects data and digital marketing methods use that data to target more potential users.
It is the main reason behind many fantastic internet activities that become much helpful to internet users.
AI can collect user’s information from his search history, their social media profiles as well as their activities on other online platforms. This help business to know about their customer’s needs and wants and present content and data with the help of digital marketing.
For example- Autopilot mode in flights is the biggest example of artificial intelligence. A report shows that the average flight time of a Boeing plane is only seven minutes of human-steered flight.
Rise Of Voice Search For SEO
We can say that 2019 was the year of voice search but not over, its carry forward in 2020 also. Not only 2020 but it will remain forever as it makes the search easier than before.
It is believed that 50% of all internet searches will be voice-based by 2020. That will make voice search a trend in 2020.
Voice search is a new and evolving way of presenting your content to Google and to your customers. It is the trending way of marketing your brand online.
Voice search change SEO as people will use voice search more than type. And content should be written in easy and simpler language that can be speak out loud by voice software. Keywords needs to be more specific as people will ask in detail about things.
It is also expected that Consumers will use voice search more in the near future – 61% of those aged 25–64 are already using it.
Amazon’s smart speaker known as Alexa along with Apple’s voice assistant called Siri is dominating worldwide.
Smart speaker business is emerging as now. Many smart speakers like google nest mini, amazon echo dot, Apple HomePod, etc are amazing smart speakers.
66.5 million people in the US own their personal smart speakers.
These voice search software simply answer your questions verbally. It’s necessary that your content should be optimized for voice search along with SEO.
Visualization And Video Marketing
Even after the emergence of smart speakers, visual content still dominates the online world in terms of user experience. Adding info-graphics, videos, images, sliders and other rich media content to your text-based content makes it attractive and creative and enhances user experience.
It is believed that visual things and data are easy to understand and remember for a much longer time.
55% of people say that watching videos of the product makes them more confident about purchasing them.
Visual data left a long-lasting impression on a user’s mind and he may return to your website after some time to make the conversion. This may increase conversion rate which is a positive result for your digital marketing strategies.
62% of adults said that they are interested in visual content more than any other new technology.
Moreover, live videos on social media accounts are the most trending way to tell people about the arrival of new products or new projects.
It is observed that live videos get more impressions than posts and normal videos.
360-degree videos are more interactive and appealing to the user that gives them real-world experience from all the angles.
Personalization In Digital Marketing
Artificial intelligence and big data collection increase the expectation of users from the company. They expect personalization from the brands when they interact with them.
As per a survey by Epsilon 80% of consumers said that they will prefer a brand that provides a more personalized experience.
Earlier personalization was just limited to sending personalized emails with person’s name. But now as technology changes, artificial intelligence is dominating the world. Thus the meaning and branches of personalization are also updated.
In fact, personalized email performs 3 times better than generic emails sent to your entire list!
Now due to increased data and insights from user search, social media, etc, everything can be hyper-personalized from social media messages to content. This makes digital marketing techniques to reach people in a more personalized way.
Personalization plays an important role in the e-commerce industry. According to e-consultancy, 44% of buyers who have personalized shopping experience are likely to become repeat buyers.
Rise Of Chatbots For Interaction
Chatbots are artificial intelligence software. They are used to interact with customers and visitors in a more personalized way. The use of chatbots has been rising since 2019 and it still persists in 2020.
According to Grand View Research, 45% of users prefer using Chatbots as a mode of communication.
Chatbots play a crucial role in Digital Marketing by interacting and engaging with the users and enhance their experience. These chatbots help to deliver real-time assistance and support to the users.
For example- if a visitor reaches a landing page and a message has been shown to them asking for what they are looking for and if they answer they will get their answer. This automatically enhances their experience and user experience is a crucial factor in ranking a website.
80% of businesses will start using chatbots by 2020
It helps visitors to make a faster decision as they are personally treated and attended.
Chatbots are responsive 24/7, therefore your website is responding to your visitors even after the working hours.
Customer Experience In Digital Marketing
2020 is the year of positive customer experience due to changing digital marketing trends. Marketing trends have changed. They are no longer market-oriented but become customer-oriented. Enhanced customer experience make digital marketing strategies more successful due to high conversion rate.
Now it’s not about convincing and forcing people to make a purchase. Instead, it’s now about enhancing their experience in every manner. By enhancing user experience you can easily drive them to your website again and again that also cause leads and conversions.
73% of people say that good customer experience is a positive factor in their buying decisions.
Values such as personalization, visual content, fast page loading speed, easy navigation, updated content, and fresh information are some best ways to improve user experience.
Simply presenting your content before your users are not enough now. Instead, it should be presented in an attractive, appealing and interesting way that encourages them to perform an action.
Interactive Content
92% of buyers are looking for highly interactive content online
Interactive content is basically the content that requires active engagement from the user.
It is necessary that users remain actively engaged on your website that increase sessions. More sessions and interaction make customers to perform action.
At present some best ways to interacting content are quizzes and polls, 360-degree videos, shoppable posts, live videos, and many more.
People love interactive content and that gives them a reason to stay on your page.
Many businesses held general polls and quizzes on a daily basis to enhance customer engagement that ultimately increases their experience. Due to changing digital marketing trends, the way customers want to get information is also changed.
Every business has to make their customers satisfied and happy in their experience. This led to converting then from customers to clients. And it’s simply that the more the clients, the better the conversions and sales.
Vlogging- Treading Video Marketing Method
Video marketing is one of the most popular digital marketing method. Due to the extremely high number of audiences on social media platforms like Facebook, Instagram, and youtube, Vlogging has become a highly preferred strategy.
It can be said that Instagram stories, youtube vlogs, Snapchat stories and now Facebook stories are also becoming popular more than ever before.
Below is the screenshot of one of the most popular YouTube vlogger Casey Neistat. He has nearly 11.9 Million subscribers at present and his videos got more than around 12 million views.
Vlogging provides a more personal and real-world experience to the people. Vloggers can directly communicate with their visitors and tell them things in a more easier and simpler way.
Vlogs help people to know deep understanding and information about many things.
Vloggers make live and interesting videos of many aspects. No doubt that video marketing is dominating the visual content but, vlogs as a sub-category of video marketing also is also popular.
Social Messaging Apps For Communication
Social messaging apps like WhatsApp, Messenger, Hike, WeChat, etc are now not only used for messaging family and friends. They are also used to send personalized messages to the business customers and clients.
Facebook Messenger has more than 10 billion messages between people and businesses each month.
As people love personalized marketing, these social media messaging apps help to make direct contact with customers.
WhatsApp notes 1.6 billion active users and 55 billion messages exchanged every day
These apps help to boost sales and built a strong relationship with your customers
and solve customer’s queries in the most personalized way.
1.3 billion monthly users are currently active on Facebook Messenger also.
Conclusion
Now it’s time to change and update your outdated strategies. Enhance and make more suitable and trending strategies according to changing digital marketing trends.
No matter what trends and changes come in the digital marketing field, the main motive is to fulfill the needs, demands and wants of the customers in the best possible way.
The latest digital marketing trends gave a new way to digital marketing which is more unique and extraordinary.
Personalization and visualization become the need of users from any website. Update your website and business with the facility of chatbots and personalized messages.
Get the best benefit of artificial intelligence and machine learning to know deep-information about your visitors. Optimize your content for voice search and answer box snippets. This improves the website’s impressions and traffic.
Held quizzes, polls and other interactive and engaging activities for your visitors that enhance their experience. Present your content to the visitors in the form of rich media content like images, videos, vlogs, slides and many more.
Leave a positive image in the minds of your visitors by providing them the best experience.