If you are working with seo techniques then I am sure you have come across lot’s of terms those are new to you. And if you have ever try to understand link building techniques or learn about link building then you came across few terms called DoFollow, NoFOllow and NoIndex .
If you really want to understand deeply the actual value and functionality of DoFollow and NoFollow Links in seo then go through this post and learn everything you need to learn about these type of links and situation where they play an important role for any link.
Role Of NoFollow Tags
Basically NoFollow Tags provide instruction to Search Spiders to Not Follow the page, link where they are used. Basically these tags are used in Meta section of webpage
Role Of DoFollow Tags
DoFollow links allow SEO spiders to follow the page or link of your page. It increase the page rank as a dofollow link shows that many reputed brands have shown trust on your website.
How To Set Nofollow Tags
There are several ways to use NoFollow tags, everything depend on the situation and results you want. To Use NoFollow Links for particular tags we use rel=”NoFollow” in reference link.
Example:- <a href=http://www.yoursite.com/personal-page/ rel=”NoFollow”>Nofollow Links </a>
How DoFollow And NoFollow Links Are Different To Each Others
Basically every link by Default set as a DoFollow link and in seo when one link is connected to other they pass link juice value. Means every internal and external DoFollow link affects SEO ranking if they fit to search engine ranking parameters.
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But when links are using NoFollow tags they don’t pass any seo value to linking page, when search engine boats visit to link they found instruction that these linking pages are set on NoFollow and don’t have any benefits in seo.
Where To Use NoFollow Links?
There are lots of situation NoFollow links are very useful for both linking site and where it is linked.
- Useful for Outer Links:- There are lots of case when we don’t want to pass any link value to sites we have linking directly in our pages. Best example of it is setup external comment links on No Follow, because sites those we link in our pages also send a relevancy signal to Google and low quality sites harm our ranking.
- For Divert Authority on Single Direction:- Most of time we use NoFollow links in internally pages when we want to increase the value of particular pages in single direction. Put your all links on NoFollow who divert the value on other direction.
- Affiliate and Paid Links: – When it comes to affiliate marketing we have to refer visitors from our website to product website and we use their link with our referral Name/Number. So always put these type of links on NoFollow to save your website from any type of penalty.