Domain Authority and Page Authority are the two factors decided by Moz upon which your website’s reputation depends. It also shows how well your website is known by different search engines. Page authority and Domain authority are two distinct words and they them self says who they are. Page authority and Domain authority, as the name indicates is defining the authority of your page or your Domain
Page authority is measured on a scale of 1-100 by Moz. There are few factors that govern the marks in Moz page authority like Mozrank, Moztrust and various other value related factors. Above 60 is considered as excellent domain authority. Higher score considered as great ability to rank.
Domain Authority is also a marking system done on the same scale of 1-100 by Moz. It tells about the overall authority of the domain. This authority also depends upon the same factors like mozrank and moztrust but this time we are talking about the overall domain reputation.
Why Domain Authority And Page Authority Are Important?
Many of us wonder that if Domain and Page Authority is decided by Moz then why it is important for any website to maintain Authorities to rank in Google or any Major Search Engines.
Actually the algorithm Moz uses, works on the algorithm of Yahoo that affects the ranking of any website. Moz only let you know the factors that are good for ranking in any of the major search engines and that factors are really necessary to decide your online reputation.
When you want to rank in Google, Yahoo, Bing or any other major search engines you need to collectively take care of factors like CTR, Alexa Ranking, Links etc. These collective factors are very important and if they are not in a form bundle it will be very difficult for us to take care of each and every factor that efficiently. To make our work easier and hassles Moz has developed tools to look after Domain and page authority.
The more is your domain authority, more you have online reputation thus a long lasting online business presence. With good page authority, it is more likely for your page to rank at higher position because every post your are publishing is getting a upper hand due to the reputation you have build so far over the online community.
How Moz Decides Domain And Page Authority
Moz as mentioned above works on the algorithm adopted by Yahoo, which is somewhat similar to that of Google. Moz basically looks at the links that are coming in the website and depending upon the authority or reputation of the links, it decides the authority of domain or a page.
Moz employs Metrics like Mozrank and Moztrust to get the domain authority and page authority of a Website. You know that page authority is the authority of your page and domain authority is the authority for the domain and sub domains.
What Mozrank do is that it counts the links that are coming in with high quality and it also counts how many of them are coming. The quality of the page that is linking to you should be high and we have to make sure that is shares the same niche.
What Moztrust looks for? Moz trust is yet another factor or matrix which also go for the inbound links from the websites but this moment it looks for the trust of the website you are linking with.The websites getting links from universities and government websites are usually have good trust factor.
Other factors like link profile also play a vital role for deciding you domain and page authority.
How A Page And Domain Authority Can Be Improved
One can improve their website’s overall authority (i.e. page and domain authority) by firstly improving the quality of SEO. Click here:For complete understanding of SEO.
The On-page SEO plays a really important role for initially building good authority of the website. Link building is basically a part of Off page SEO and this is an important factor to get good Moz rank and to build trust for Moz.
While linking to and from any website you have to make sure that you are getting it from a high trusted source which should also have a good page quality. These marks given by Moz is basically a reflection of Google’s impression on your website which is measured by Moz so, anyone can improve their ranking and authority.
Conclusion
Page authority and Domain authority are two different authorities for your page, domains and sub-domains. The Google. The links that are coming in, the age of your domain and some other factors decides your authority for the website.
It is necessary to get good Authority that should be at least 20 on the scale of 1-100. Basic SEO and proper link building can solve the problem of bad page authority and Domain authority.
You can use open site explorer and the moz bar tool for calculating the page authority or domain authority of any website.