Email Marketing is a technique of sending personalized messages to send a message to your customers and promote your brand, products, and services. This is one part of our complete digital marketing course and helps you to generate leads by sending your product or business modules to the right people via email.
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What you will learn in this Module
Before a few years back, we send mails through paper, but as time change and everything become digital and now we can emails one place to any corner of the world with just a few clicks in few seconds. You will learn the following things in our e-mail marketing module.
- Content Marketing Overview
- Introduction to Email Marketing
- Inbound Email Marketing Vs Outbound Email Marketing
- Choosing Email Marketing Platforms
- Creating Audience List for Sending Emails
- Email List management Strategy
- Segmentation of Email List for Better Response
- Creating Email Message Text
- Learn to Setup Email Campaign
- Setup Automation Emails
- Landing Pages for Emails Marketing Tracking
- Reports Analyses and Improvements
- Optimizing Emails Timings, Template Text
Role of E-mail Marketing in Digital Marketing
E-mail marketing is used to send personalized messages to customers and build their trust. E-mail marketing is used to retain old customers, built new customers and inform them about the arrival of new products, the latest offers, and discounts.
People love to get information about new arrivals and e-mail marketing is the best way to make your customers updated. As digital marketing mainly focuses on getting traffic, leads, and conversions, e-mail marketing fulfills the purpose. With e-mail marketing, you can add more clients to your business and strengthen your business relationship with the new customers as well as existing ones.
E-mail marketing also provides easy tracking of ROI. E-mail marketing is highly targeted as you can only send e-mails to those who allow you or show interest in your brand. Thus it also increases leads and conversions as those are the most potential customers.
Benefits of E-Mail Marketing in Digital Marketing
 | Higher ROI E-mail marketing offers unbeatable ROI as e-mails target most potential customers that are ready to make conversions. Higher ROI leads a business toward success. |
 | Build Brand Recognization E-mail marketing is a unique and popular way to build brand recognization. You can directly tell people about your brand and spread awareness. |
 | Targeted and personalized content E-mail marketing allows you to do segmentation and send highly personalized content. Also, you can send personalized messages to your subscribers with their names. |
 | Boost Sales E-mail marketing is an impulsive way to increase sales by sending information about products according to their past buyings, interests and their demographics. |
 | Establish strong business-customer relationship As email marketing allows personalized messages to potential customers, it builds a strong relationship between business and its customers. Also, when customers got all updates about a business they develop loyalty towards a brand. |
 | Increase traffic E-mail marketing, just like other marketing methods send high traffic to your website which may provide leads and conversions. When traffic is increased your search engine rankings also increase. |
What people can do after learning this Module
- Join companies as an email marketing analyst.
- Generate leads for any type of business.
- Build an email list and outsource for particular clients with a specific niche.
- Ability to write a convincing email.
- Create attractive e-mail templates
- Increase subscribers and send personalized e-mails
- You can create segmentation and run an email campaign.
- You can collect an e-mail list of your subscribers
Bloggers
Email marketing help bloggers to collect the interesting email database and send them every new updated post and increase the traffic of their website. This helps to increase their reach which relulrs in increasing traffic and income.
Affiliate Marketers
Email Marketing help affiliate marketers to generate more revenue by sending promotion email to people who are interesting to buy through their referral links. In this course, you will learn how to collect the email list of people who are more interesting in your product.
Business Owners
As a business owner, you can promote your business by sending attractive emails to people in your city or area. Email not only helps you to increase your presence in the market but also helps you to generate more leads and revenue for your business.
Freelancer
If you are freelancer work as a publisher, web designer, developer, digital marketing consulting or provide any other services. This course will help you to generate leads for your services by collect niche databases and sending them for generating leads.
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