Google ads Job Roles and Responsibilities

Job profiles in Google ads

At present, most of the businesses use paid advertising to bring instant leads and conversions. 70% of business is dependent on google ads to target customers and increase ROI. This increased demand for google ads created a great career option in this field. Google ads are not limited to a single job profile instead, it is a vast field with many profiles. Look at the below profiles to select the best one for you.

Different Job Roles and Responsibilities in Google ads

Google ads is a vast field and have different job roles and responsibilities. Before entering this field you should check the most important roles.

Formation of effective and efficient google ad strategies
Creating, launching and managing various PPC ad campaigns
Conducts keyword research to make a list of keywords(longtail, phrase match, exact match) phrases to bid on.
Manage budget and make best strategies for effective bidding to make maximum ROI.
Perform AB testing by creating different ad copies with different headlines.
Manages your bids and create campaign strategies
Creating and finalizing attractive and relevant landing pages for google ads.
KPI tracking to monitor performance
Manages your bids and create campaign strategies
Make plans for audience targeting
Producing reports for ad management and insights
Checking and monitoring existing ad campaigns and making recommendations on how to optimize and update them.
Preparing and Producing detailed analysis and reports of ad campaigns and presenting them to the other staff.
Analyzing the latest marketing trends and optimize ad campaigns according to that
Suggest ways to reduce fraud clicks.
Making suggestions for creative ad campaigns and templates.

Who can join Google ads field after Digital Marketing Course

Google ads are an important part of digital marketing. Every digital marketing course includes this topic but it’s completely up to you how you catch this topic and become an expert in it. A person who has required and advanced knowledge of google ads can excel in this field and go for a job in this field. But it is advisable to be realistic and try entry-level positions initially.

As a fresher, you can gain some practical experience of how things actually work in Awards. Starting from the bottom will also allow you to sharpen your AdWords skills and learn professionally from your seniors. Whereas if you directly go for higher-level jobs, you may seek an entry in it but you’ll have to face fierce competition and your given work will be of high level.

You’ll progressively elaborate on your understanding of this industry and gain the technical skills required to succeed in this field.

Educational background for Google ads profile

There is no particular educational background requirement but definitely people with bachelor’s degrees in marketing, communication, business administration or public relations can get preference over others.

Along with that google ads certification and google analytics certification is required to get a reputed and high profile job.

A good understanding of PPC ads is mandatory to enter this field. Basic knowledge of SEO to target better, keyword research, and social media and a simple understanding of how all of these channels work together is a plus point to get a good job.

Scope and Opportunities in Google Ads

The future scope of Google ads is vast and it provides numerous opportunities for the person entering this field. Dive in the ocean of great opportunities and tremendous growth. At present, it is the best option in the digital marketing field. Anyone who is looking to start a new career in an exciting and growing industry along with good earning can take up this job of versatile opportunities. PPC is one of the best ways to prosper and grow your Career.

Starting from the scratch PPC provides ample opportunities for growth. Initially, a person can start as a post of Google ads consultant, and then there are no limits for growth and success.

Along with opportunities, the Google ads field provides a handsome salary which continuously increases with skills, experience, and work.

Annual job requirements in Google Ads profile

With a continuous boom in the digital marketing field, the growth rate of google ads jobs is also increasing. Google ads have now become the basic requirement of 70% business companies. Due to its ever-increasing requirement, the demand for Google ads specialists is continuously increasing.

India’s largest job portal naukri.com shows more than 9000 jobs for PPC only, followed by 1000+ jobs on indeed.com and 100+ jobs on Monsterindia.com for PPC only. There are many other job roles also. These numbers conclude that the demand of google ads specialists are increasing.

How google ads are different from other fields

PPC is completely different from other digital marketing profiles. All other profiles like SEO, social media, email marketing, content writing, mobile marketing, etc are actually working together to improve the performance and leads of the website. Whereas Google ads provide you an opportunity to make effective bidding for the search engine top positions to get instant results. This is not a lengthy or time-consuming process like SEO where you have to wait for successful results. Google ads have many vertices like PPC, display advertising, video advertising, etc. which makes this field versatile and diversifying.

Therefore, you can grow and excel in this field with advanced skills of google ads.