Google keeps experimenting on their system to provide you best and appropriate result. Google keep applying A/B testing and check which test are the most appropriate and beneficial for users and well as search engines. Recently Google has made a change in search result page by extended length of titles and descriptions. Google has increased characters in title now the display title in search page are around 70-71 character previously it was 50-60 character.
Meta descriptions have been increased by 100 characters whereas earlier Meta description display in search page was 69 characters. You may find many changes in search result page in coming days. Google also increased font sizes of title tags in search result.
However there is no official confirmation from Google for these changes and these changes may be reserved anytime. These could be a part of Google A/B testing. If you are thinking to make changes in your content or SEO it’s not a good idea to make instantly changes wait for Google confirmation for these changes that they are going to make it permanently.
Are You Planning To Increase Your Title Tag?
If you are thinking to increase or change title or Meta description with influence to these changes which you might have notices in last few days, our advice is to wait and watch as these may be Google experiment and they have not confirmed these changes officially.
It could be a part of Google A/B testing and these changes could be reversed anytime without any notification so all the effort you will put on changes may get waste so keep an eye on Google changes and wait for confirmation that these changes have been implemented permanently.
Impact Of Extended Length Of Title And Description In Search Result
Extended Title tag and Meta description will provide more information about search result. As per SEO point of view you can target long tail keywords in title tag as well as provide more relevant description which may attract more visitors to your web page.
Increased font size of Title tag also improves visibility of your keywords in title tag. With extended length of title and Meta description you can target more important keywords as well as long tail keywords in search result. Long tail keywords are best way to cover and include multiple important keywords to attract visitors on search result page and improve your click through rate.
Implementing such kind of changes can play major changes in SEO techniques and will see some effect soon in SERP. However you may try some SEO testing by implementing some page titles and its effect in Search engine click through rate as well search engine position. Testing SEO is not an easy task and need experience, getting as change to check effect of result in future could be a better idea which could help you to win a good search engine rank in SERP. Still if you are planning to implement a new SEO strategies according to these Google changes you should wait until Google confirm these changes permanently.