Google Search Console is a free gift from Google as its different tools help in running the website efficiently and smoothly. You can measure traffic and performance, fix issues and make your website help look more comprehensive.
Digital Marketing Course Module
What you will learn in this module of the digital marketing course.
- Webmaster/Search Console Website verifications
- search appearance overview
- Understanding Search Analytics
- Site backlinks
- Managing Spam Backlinks
- Managing International and Local Ranking
- Analyse Google Indexing Status
- Removing Results from Google Indexing
- Understanding Crawling and it’s issues
- Robot.txt tester and Sitemaps
After a website is successfully set up the task is not entirely over. The website requires its regular care and analysis of its functioning. It needs continuous updating by bringing in new features. Its efficient working needs to be monitored. The problems that creep in and badly affect its uninterrupted functioning are required to be sorted out and solved. From time to time the website has to be improved to make it more viewer-friendly.
For all those tasks and problems Google Search console is a boon. Google Search Console is a fantastic tool that plays the role of a doctor as well as medicine-as it identifies the problem – and suggests remedial measures and solves it too. Google Search Console helps you finding the index and crawl errors on the website. Once they crawl your website, they will show you the errors your website got thereby enabling you to fix the errors and re-invite crawlers to crawl your website again. This will enrich the user experience on the website. It helps you to know the queries users are searching for and keywords you are ranking for. The console makes sure that Google has access to your account.
We can conclude by saying that Google Search console plays an important and indispensable role in the functioning of a website smoothly.
Benefits of Google Search Console
Google, being the biggest search engine in the world has changed the technology and internet. As businessmen and marketers, we are using the powers and tools provided by Google Search Console. We must also be aware of the different users and advantages gifted by Google Search Console.
Monitoring backlinks.
Google Search Console enables you to identify the sites that have and or linking to your website. This will provide you with a list of domains that are linking to your domain and the time when they were indexed. The quality of domains that have referred to your domain will greatly help improve your SEO rankings.
Mobile usability
It is very important that your website should be mobile responsive. Around 1/3rd of website traffic is undertaken through mobile and this is increasing. Google Search console mobile feature points out any issues relating to your website’s mobile usability.
Index status
This gives you information about the pages of your website that have been indexed. It also tells you about the webpages which are submitted but are yet to be indexed by Google. This makes it easy for you to know whether your latest content has been recognized by Google or not.
Submitting and testing your site map
In order to hasten the process by Google to crawl and index your website, it is recommended that you submit your website’s sitemap to Google Search console.
Search analytics
Google Search Console enables you to view the terms used by the people to search your website. This provides you the opportunity to understand the keywords that attract the majority of the people.to find your website. Google search engine allows you to see the numbers of impressions your website is getting for certain terms and also your website:s click-through rates on these particular searches.
Crawl errors
This feature enables you to find URLs related to your domains that are linking you to a 404 page. This comes as a result of old or broken links which were earlier indexed by Google Search console. The importance of a user-friendly 404 page cannot be overemphasized. It goes a long way in improving user experiences and keeps visitors on your website.
What you can do after learning this Module
Google search console enables you to know about the shortcomings and hitches coming in the way of free functioning of your website. You will know the ways to keep the website up to date. You will know how to correct the deficiencies that the users of your website face while trying to log in to your website and getting information therefrom. You can know data and configuration control for your website as well as visitor metrics. You can check your website for and found errors, see broken pages, check site indexing. Etc.
Additionally, this is where you will receive messages directly from Google regarding any issues with, or taken against your website. It also helps you to know which websites are linking to you. You can find ‘ERROR 404’ errors and fix them too. Google Search Console has helped millions of marketers and businessmen in optimizing their websites and has tremendously grown their rankings.
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