We know Google love to show seo results those are more valuable and relevant. But out of so many factors there is one most important factor which work with users behaviour and show seo results with understanding of users not website value.
How Google Capture Users Behaviour
Google always work to improve their users experience with search results and that’s the reason more than 80% users are satisfy with organic results delivers by Google. Google use lot’s of technique to improve their user experience and most important thing understands of users.
We know Google use one account for all its platforms and track the activities when users are login in any of their platforms. Google use it for both paid and organic results to show interest based results, another way is Google use chrome data for seo and paid results.
How Google Deliver Interest Based Results To Users
In paid ads these data used for remarketing campaign but when it comes to seo Google always count how many time spends by user on different sites. When Google found a user search some information’s and found a website very helpful even it is not available on first position in SERP position.
Google observe user happy with the results of this website and next time when users will make a search and Google found same information is available on website that love by this user, Google will love to show these results up with good seo ranking. Sometime Google use cache results in organicsearch queries they also helpful for users.
Above is best example of interest based search results with cache results, this results based on my chrome data. Actually Google track that I have visited this site before and spend more time as compare to others. These are so many things every seo professional have to learn to get their seo results on top of search results.
This data is very helpful for both website owners and users, it helps website to increase more engagement and users get his favourite source to get the information.
Google Show Results With More Interest Based Website
On daily basis we visit lot’s of website and that’s doesn’t mean Google will show cache results for all website. These output results based on engagement rate of user with particular website, if you engage more with any website that’s mean Google will show cache results only for that particular website.
Apart from these there are lots of results those appear with interest based but users can’t observe with search results. When results appear with cache memory you can see it easily with cache information but most of interest based results appear as normal.
The website on google who ranks on the 1st page by entering any keyword is the most relevant useful page. they make the decision on which websites are the most relevant and useful by using a complex algorithm that takes into 200+ accounts factors.