Digital marketing is growing with a rapid pace not only in India but throughout the world as well. While all other Industry are struggling with a growth rate of 5-10%. Scope of Digital Marketing is likes to never ending trend in future, because internet is not going to ending it’s going to use over broad level.
Digital marketing industry is booming high and already achieved growth rate of 30% last year and estimated growth for year 2016 is 40% and the most important part is that growth rate is not going to be stagnant in coming years.
At present, Digital marketing is growing at a rate of 25-30% in India only. It is believes that digital marketing will produce more than 20 lakh jobs till the last of 2020 in India only. Digital advertising is growing at a rate of 14% annually.
As the users over internet are increasing day by day e-commerce industry is also on a booming path. Companies are shifting their advertising budget from traditional marketing to digital marketing strategies.
User engagement over social networks and internet penetration rate has given a clear signal that online presence is not only necessary but it is must for all the business who want to grow in new era. Look at the few interesting fact which will change your perception if you still among those who believe internet marketing is not effective.
Internet penetration rate– Internet Users in India is growing with a rapid pace. India In 2014 was on third number with largest number of internet user in world with a penetration rate of 18% where as in 2016 India is 2nd largest country with maximum no of internet users. As per this year India has 34% of internet penetration rate. Internet users in India is already reached at 627 million at the end of 2019.
Internet growth rate – With a 34% of penetration rate Internet users in India has grown with 35% increasing rate. Still 66% of Indian population is not using internet it mean there is lots of growth in coming year with rapid pace as government is also working hard to make Indians Internet literate. Technology is making its presence even in rural areas and therefore usage of internet is increasing due to addition of rural areas internet users.
With a rapid and faster growth over Digital platform, Companies is finding Digital Marketing more cost and trusted source of generating business with maximum ROI. Digital Marketing has given flexible and cost effective way of communicating and promoting products online and the best part is that you can measure your results which is not possible in case of traditional marketing.
India is one of the major marketplaces not only in Asia but around the world and each and every company around the world want to grow their business in India. Before investing money they try to build a online reputation and marketing strategies so that which makes their business easy to grow in India. Digital Marketing is creating a foundation for business growing digitally as well as locally.
Not only Companies and local business are using Digital Marketing method to promote their business but government is also trying to take all their data over internet to increase speed and transparency of services and that’s why promoting and branding their services to use internet services to communicate with government bodies. Right of information and online application for most of service request is example of government digitalization policy.
Digital Marketing has created a new career option which have higher growth rate. Indians are already pioneer in Information technologies services and more than 50% of IT work is outsourced to India same with digital opportunity is also possible. Beside these as small and local business are also using digital marketing to grow their business and get better return of their investment there is huge career as well as business opportunity in Digital Marketing.
Digital Market in India is so young and dynamic as there is lot to happen in this field. Internet User growth rate is faster in India and India is a huge marketplace and plays a major role in Worlds economy. Feature and growth rate of digital marketing is greater than any other stream of business in our country so Digital Marketing is an ocean of opportunity as per business as well as career prospective.