Digital marketing in India has now been unrolled to almost every corporate company. It is one of the most required and searched jobs in current market but there are less professionals available in the industry which makes the high growth rate of digital marketers.
Digital marketing is the need of current market and people are started getting this now so they have started investing in the digital marketing strategy. According to reports India’s digital economy will grow to $1 trillion dollar.
- According to a report from the eMarketer, advertising through the mediums like mobile phones and tablets rose more than 200 percent in last year.
- The growth in digital marketing has crossed over 40% which is very much higher than compared to any other industries.
- According to the reports present on the worldatlas.com, India has become the second largest country with the most number of internet users with 699 million after china who has 746 million. The gap is not too much big & in the upcoming years India will definitely take over the china.
- According to statista.com, in terms of Facebook users which is one of the best social media channels for digital marketing, India ranked at first position above USA which was number one from many years.
Due to the increase in the number of potential customers online, demand of Digital Marketing has created numerous jobs in this field. To fulfill the demand the need of digital marketers is getting high daily in the corporate world. A lot of people around the world are learning digital marketing course from different firms to start their career in this growing industry.
Digital marketing is divided in 3 major parts containing Search engine optimization, search engine marketing and social media marketing these three holds the major part in digital marketing and jobs are also segmented according to these.
Digital marketing is spreading like a fire and the professionals in digital marketing are in need to manage it properly so that it can benefit not just few but everyone. There is h huge demand for digital marketing professionals in the market but there are less than 50% professionals are available as compare to the demand of the marketers.
Digital marketing is one of the area where professionals are getting the best pay in whole industry and that is because of the less no. of professionals are available. In entry level of the digital marketer they have get satisfied with the little package but after one or two years of experience they can make good amount of money. However, if they get a good in in their initial phase then they can easily start from 25k.
Why Digital Marketing Professionals Are Getting High Salary
Digital marketing is the highly spreading all over the world and more and more businesses are getting into the digital platform which is creating the high demand for the digital marketers. However the problem is every business is now on digital media but they don’t have any professionals to handle the digital presence so they are providing the best possible salary to the professionals.
The main reason for the high salary in digital marketing is the growing trend of digital marketing and its benefit to the business, businesses are getting better return on investment by spending on digital media as compare to the traditional marketing. Now people are spending on Facebook, Instagram and other social media platform rather than hoardings and pamphlet. Every business is online now thus the need for digital marketers is also increased.
Due to the increase in the number of users using internet and smartphones in rural and urban areas have made the companies to adopt digital marketing strategies. This is a shift of preference. People are moving from offline market to online market. The idea behind the digital marketing is to hire the perfect candidates who have in depth knowledge and can target the potential customers who are present on the internet.
Growth Rate Of A Digital Marketer
Digital Marketing in India is still fledgling. Many companies have adopted this online marketing approach while others are still in the queue to get this approach in their business.
A Digital Marketing person earns the salary between 15k/month to 2-3 lacs/month. It depends on how much skills you have incorporated within you and how much experience you have in that particular field. At very initial / fresher stage one have to start with the executive profile where learning is the most important part. The fresher in Digital Marketing easily gets a salary somewhere in 15000 to 20000 per month.
From one to two year of experience one can get the profile of digital marketing specialist where you will be making the strategies and execute them for the client under this profile you can easily draw 4-5 LPA.
After having experience of 3-4 years one can get the profile of digital marketing manager or growth hacker where one will be leading the team of digital marketing people and making the strategies and implementing them through the team, strategies and reporting will be the major job role in this profile and under this you can easily draw 6-10 LPA depending upon the company.
Different profiles on which digital marketing jobs are available:
- Seo Executive/Manager
- Social Media Planner/Manager
- SEM/PPC expert
- Content Writer
- Digital Marketing Executive/Manager and lots of more.
When one have work experience of 5-8 years they can easily get more than 12 LPA under the hood of Sr. Manager digital marketing or head of digital marketing, under this profile one will be analyzing the run campaign and make them better.
If one have more than 8 years of experience then they can apply for the post of director of digital marketing and under the post of director one can draw more than 20 LPA easily and big organization give 30 LPA or more 30 LPA to the digital marketing director.
Growth rate of digital marketing is very high as they are dealing with the most asked technology of the market and at the top level of management they have to deal with the data and analysis. If someone is interested in internet and they love to spend time on internet then digital marketing will be the best career option for them.
Digital marketing just need skills and experience to grow. Efficient skills and practical experience will head you towards a never ending and a successful field of digital marketing.