Digital marketing is a popular and trending field to work in. Those days are gone when you can just earn money by working out in an office. Now digital marketing has made it possible to earn a good amount of money sitting at home only.
Do you really want to know how to earn money in digital marketing in India?
If yes ten then this blog will help you to find the best ways to earn money through digital marketing in India.
Digital marketing is the latest option to earn money. But digital marketing is not a shortcut, instead, it is just like other job fields where you have to learn and perform work and get success as a result. Also, knowledge of digital marketing along with good skills is required to earn money in this profession.
Imagine you can earn money by learning some basic skills and devoting 4-5 hours to your client’s work. Or by starting your own website to earn money.
At present every company, from small businesses to multinational companies all have adopted digital marketing to reach their customers and perform their marketing. There are three main ways by which companies perform digital marketing:
- By hiring a digital marketing agency
- By building their own digital marketing team
- Or by hiring a freelancer.
All three ways provide a golden opportunity for people who have skilled knowledge and certification in digital marketing. You can easily use any of the three options to get into this field and earn a handsome amount of money.
But before knowing the ways to earn money through digital marketing, learn what exactly is digital marketing and what are the main components of it.
What is digital marketing?
If you are a fresher in this field then you have to know what exactly is digital marketing.
Digital marketing is the way of promoting products and services online with a view to get traffic, leads, and conversions. The traditional method of marketing becomes outdated and now digital marketing is the preferred option used by marketers.
Due to increasing internet usage and online traffic digital marketing is becoming more popular. Digital marketing provides many components to promote your products and services. Some most popular components of digital marketing are SEO, PPC, email marketing, mobile marketing, social media marketing, influencer marketing, blogging, and affiliate marketing.
Now, look at the most popular ways to earn money from digital marketing.
Best ways to earn money from Digital Marketing in India
If you want to earn money from digital marketing, then you have to expertise in digital marketing skills to generate relevant traffic for your website. W3training School provides the best digital marketing training institute in Gurgaon with an In-Classes training program. Although there are many ways to earn money from digital marketing in India, some best-proven ways are:
Freelancing
Freelancing is one of the best and most popular professions among youngsters to earn money. As a freelancer, you can get work from various clients just by making an account on freelancing websites.
They approach you for the required work of digital marketing service. Moreover, you can choose the field according to your specialization. From content writing to PPC advertising, freelancing involves all the components of digital marketing.
There are many websites like freelancer.com, upwork.com which gives you a chance to earn as a freelancer.
As a freelancer, you don’t have to bother about working time or physical location. You can work anytime you want and from any place but you have to complete work in the commitment time.
To work as a freelancer all you have to do is create an account on freelancing websites, make a good portfolio, mention your previous projects, your customer reviews, and build a network. This helps you to get more projects and work as a freelancer.
Blogging and Google Adsense
If you love to write about various interesting topics then becoming a blogger is the best option. There is an unlimited number of niches and you can choose your passion to write upon.
In blogging, you have to write fresh, informative, and relevant content to inform visitors about a particular niche. You can also earn money by blogging by writing blogs, promoting it on the search engine, and getting income.
Google Adsense is the catalyst between blogging and earning income from it. You may have seen advertisements on websites while reading. But do you know why these advertisements are placed and who placed them? Those are display ads that marketers run to get traffic to their website. Whenever a person clicks on an ad on your website you will earn some commission for every click.
But ads are not placed at the initial stages of blogging on a new website as google AdSense checks the traffic density. If the traffic is low then google Adsense denies the request of connecting your website to Adsense.
Therefore first you have to write sufficient blogs on your website, increase traffic, and then only you can earn income. But getting traffic is not difficult.
There are many tactics to get instant traffic like SEO, PPC, social media advertising and marketing, email marketing, guest blogging. These ways help you to promote your blog to the target users and thus increase traffic.
Affiliate Marketing
If you have a website or blog or you are planning to do so then affiliate marketing is a good option to earn money.
In this method, you will get a commission when customers you recommend to take the desired action on the linked website. In affiliate marketing, you have to promote other’s products on your own website and recommend visitors to make an action on their website.
If a customer from your website uses the link and takes the desired action then you will earn a commission. This is the oldest and most popular form of digital marketing. Big marketing giants like Flipkart, Amazon have their own affiliate marketing programs.
This is a little bit different than other digital marketing earning ways. In this, you can also advise and recommend your friends and family members to use the link on your website to buy products from main e-commerce websites rather than directly visiting them.
Look at an example to understand this clearly.
Suppose you have affiliated with amazon and you are promoting their products. You have referred a mobile to someone who has made a purchase on amazon by following your link. Then you will be entitled to some commission on the price of your order.
Mobile Marketing
Mobile marketing is a new and innovative way to earn money through digital marketing. As you know mobile has become an important part of our daily life and obviously, everybody carries it. Therefore it has become the latest and emerging option to earn income.
If you are experienced in coding like c++, java, etc then mobile app development is the best way to earn money. In this, you have to promote products in the app store to gain maximum visibility.
Another option is in-game mobile marketing where you can create pop-ups that appear in the user’s mobile while playing games. These pop-ups recommend them to a third website where you can find various apps to download. Many times it happens that you will get a popup of an app related to the game you are playing or app you are using. This is done by mobile marketers.
Along with this, you can also earn money by using, SMS marketing, push notifications, etc. Therefore if you have a creative mind and you can write interesting snippets to encourage users to take action then mobile marketing is also a great option for you.
Vlogging
Vlogging is the emerging trend of making videos to earn huge amounts of money through youtube. Youtube is a popular video platform where millions of people come to watch videos of different niches.
If you are creating and willing to make videos then this is the best platform to show your talent and earn money. There are millions of channels on youtube and people are earning billions from them.
If you think you can make motivational videos or funny videos or anything else, you can use this as an earning tool.
All you have to do is creating a youtube account, start a channel, add videos, promote it, and earn money. Many people changed their destiny and fortune by showcasing their talent on youtube and earning millions.
For example, if you think you have a good and supportive team and you can write scripts for funny videos. Then you can go ahead and create interesting and funny videos to upload on channels.
There is always the latest buzz trending in the market, you can make videos on that which can gain immense popularity on youtube. Once you start getting subscribers you can get commission according to the views of your videos.
Every niche is accepted on youtube unless it violates the guidelines of youtube.
Social Media Marketing
Everyone uses social media as a medium of time pass but very few know that it is a great source of earning too. Digital marketing is done on social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, etc.
Many marketers use social media to connect and target potential customers. Every social media platform has its own data analytics tool that helps you to run social media campaigns.
Social media marketing means promoting your products or services on social media platforms. You can earn money through social media in many ways.
You can become a social media influencer. These are the persons who have a good follower base ranging above 100k. Along with high followers, you should also have connections with freelancers, and other reputed persons of a particular field. If you have a strong follower base, then marketers will approach you to post about their business and in return, you will get a good amount of income.
Rather than creating accounts on various platforms and gaining followers, businessmen approach social media influencers to promote their business.
Also, you can make your social media account popular, increase followers, and then sell your account to business marketing managers at a high amount.
Digital Marketing consultancy:
Digital marketing consultancy services are continuously growing, and so are the number of businesses that need these services. There are various ways to work in this field. You can be your own boss, join a startup company or start your own agency. Digital marketing consultants mostly guide you that how to begin with your business objective and having clear understanding of metrics like customer acquisition and retention which will drive what kind of services best suit them for the client’s needs.
Conclusion
Earning money from digital marketing is becoming popular nowadays. Some people use this as a source of part-time income and some as full time. It completely depends on how much time you can devote and how much you can earn.
In the initial days, you have to do a lot of hard work in any of the above methods used. But with time things become easy and simple. You can also hire another person to do work for you at some salary. As not everyone has the potential to work alone or spending money on creating websites.
Therefore earning through digital marketing is a trending option for the present generation.