Content writing is the process of writing, editing and optimizing content for digital marketing and for sharing information with the online audience. It is an essential part of a digital marketing strategy as without quality content no user will engage in your website. The importance of content writing holds good value in digital marketing.
Content is not only text-based content but it also includes images, visuals, slides and even videos. Your website should have relevant, creative and appropriate content to enhance user experience and increase engagement.
Running ads, performing great social media strategies still doesn’t get more traffic?
Start investing more in content writing strategies. Content writing is the easiest and most effective way to promote a website, engage users, bring traffic and increase leads and conversions.
It can also be said that digital marketing is mostly about content as content connects your business to the audience and provides them with information.
According to reports, 54% of marketers consider content as the most important part of their digital marketing strategy.
An old proverb states that “Write in such a way that people can hear it and it slides through their brain and goes straight to their heart.”
This proverb proves that if the content is valuable and attractive, it definitely pleases a user in a positive way. It also grabs the attention of a user towards your website.
Content is the backbone of digital marketing strategy and content writing is the most important part of digital marketing campaigns.
Importance of Content Writing in Digital Marketing
It is believed that the success of a website primarily depends on the type and quality of content. Content is a thing that tells a user about the kind and niche of your business and website. Content helps to drive leads and conversions. Good content works as a bridge between your website and traffic.
Importance of Content Writing for SEO and rankings
Good content is useful for SEO as it helps in ranking in the search engine. A content writer may also include links of other pages in the content that ultimately helps to increase rankings and position of the website. Moreover, content is an important part of digital marketing strategy as without content there is nothing to share with your audience.
A page with images and videos rank even higher if it includes some relevant and fresh content.
Conversion of visitors to customers
A good and relevant content impacts the mind of a user in a positive way and also provides them a relevant reason to stay on your website. Whenever a visitor visits your website there must be some reason or maybe they are searching for some information. Once they find that your website is providing relevant and good information they may become your permanent customers.
Increase traffic
Quality content adds value to the customer’s effort. Relevant content with SEO optimization targets the most potential customers. If a user visits your website they are definitely seeking some information.
If your website provides them with the correct and latest information and answers to their query they may visit your website for a different purpose and may suggest that to others too. This ultimately increases your traffic.
Encourage engagement
Good and interesting content encourages users to stay on your website which builds a positive impact on your website. Also, if your content is appealing, attractive and appropriate it builds the interest of the reader and he may scroll down and read till the end. He will definitely show engagement in the form of like, comment and shares.
You can also share your content on social media for more engagement. Reports show that 90% of marketers use content writing techniques to approach their customers.
Good content get backlinks from other websites
Backlinks are an important aspect of digital marketing. If your website contains good content that is both appealing and magnificent then other websites will automatically add your website link on their website. This provides you a free backlink even without approaching.
People may also mention your website on social media and in quora answers. This ultimately increases your SERP and makes your digital marketing strategies successful.
Good content builds brand awareness
Brand awareness is as important as other aspects. If you want to tell customers about your business or brand, content is the only way to do so. Digital Marketing is a way to improve brand awareness. But digital marketing and content writing go together. Writing content on various social media sites like Facebook, Linkedin, on newsletters, blogs, question-answer websites enhance your brand awareness to the next level.
Content educates your customers
Customer education is an important aspect of digital marketing to encourage them to make conversions. A customer always wants to know completely about a product like what it offers, what are its qualities, what are its drawbacks etc. It’s the duty of the content writer to educate the reader completely about what they can provide. This information can easily be provided in the form of content.
Importance of Content Writing for brand loyalty
If you are providing good content then many of your users become your permanent customers. This means that you got loyal customers for your website who approach or visit your website first to get information instead of going for some other websites. Loyal customers increase your conversion rate more effectively that is the most important goal of a digital marketing campaign.
You can target users on social media easily
A strong social media presence is a necessary aspect of digital marketing. Many social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc allow you to write content in different ways that both build your online presence as well as bring traffic from those platforms.
Facebook provides you the option to share some relevant content along with images and videos, Twitter allows you to write interesting snippets about your business or writing about something trending whereas LinkedIn allows you to write full articles for the LinkedIn audience.
Leads and conversions
Great content is the voice of a company that pleases, appeals and brings a tremendous amount of traffic. The more the traffic the more the conversions. When your website receives a higher amount of traffic and if the customer finds your information relevant and unique as per their requirement they can convert easily and frequently.
You can share interesting content or blogs on your website and add a call to action buttons wherever possible this way you can bring potential leads to your main page who are ready to make conversions.
What are the benefits of content writing
- Regular, unique and high-quality content impacts the online audiences in the most effective way than any other digital marketing technique. Content writing allows you to connect with your audience by sharing appropriate information.
- Content writing helps to build a strong relationship with your audience and connect with them easily.
- 96% of marketers believe that a good content writing strategy boosts up their SEO rankings also.
- Content writing is the best way to send your brand message to the audience more easily and perfectly.
- Good content creates a voice for your company by giving correct and explained information to the user they are looking for.
- Content writing generated 3 times more lead than any other form of digital marketing strategy.
- People connect with content 70% more easily than connecting with other methods.
- Content writing drives 40% more conversions than other forms of marketing.
What are the three main ways that content can be used in digital marketing?
Content marketing is a way to connect with customers and prospects. And by using content in the right way, you can get the most out of your marketing campaigns.
Content marketing is a type of marketing that focuses on creating and distributing valuable, consistent content to attract and retain a clearly-defined audience –
1) Content with an authoritative voice
2) Content that educates or informs
3) Content as a call to action
6 characteristics of Great Content
Readable-
Readability of content is an important aspect of content writing. Content should be easy to understand which is only possible if it is readable. You can write content in simple language by giving examples that make it easier for users to understand it.
Engaging-
To develop a connection with the audience, your content has to make a deep connection with the people reading it. Using personal pronouns like You and I, can be proven as great words to build a connection with the audience. Moreover, along with text content, you can also add images, polls, quizzes and videos in your content.
It should provide value–
You should write content in such a way that provides value to the person reading it. It should include the answer to the user’s query and other relevant information that should be interesting and revolving around the main topic.
Keywords–
Your content should have main keywords at the relevant places along with some synonyms. You should keep a view at SEO factors like keyword proximity, keyword prominence, and keyword density. If you add keywords even at irrelevant places, the user may frustrate and leave the website that makes a negative impact.
Targeted–
You should know who is reading your content and who is your target audience. Your content should be for everyone reading it. If you have already made research about who is your target audience, you can easily write according to their need and want which may be appealing and appropriate for them.
For example- if your target audience is generally business-related people then your content should include words, examples, and facts relating to the business world whereas if your website is for students then it should contain simple and easy words that should be easy to understand.
Strong Headlines-
“79% of people just read your headlines“. Therefore your headlines should be creative, unique and attractive for the user. Interesting headings grab the interest of the reader easily. Some people just read headlines to make an understanding of things therefore it should be captivating and relevant to the topic.
Conclusion
Content is an important part of digital marketing. Therefore it should not be neglected but should receive high focus and attention. It not only builds a relationship with your audience but also encourages them to retain back.
Even people also find content as the easiest and most relevant form of getting information. If you did not apply great efforts in your content writing then you will always have to struggle to attract users to get leads and conversions. Whereas unique and captivating content automatically enhances users and encourages them to make leads and conversions.
At last, it can be said that content helps you to interact with your audience, builds a life-long relationship with them and definitely strengthens your presence and performance.