Do you know how to build links? Well, in order to rank up your website in Google Search Engine Page, you must start building links. But, building links is just one factor, which will help you.We all know about SEO and its importance in Digital Marketing. SEO has been divided into two parts – On-Page SEO and Off-Page SEO.
What are the other Factors which is good for your website/blog in Off-page SEO?
To learn about the On-Page SEO, then you can click on the below link:
- How important is On-Page SEO for optimization?
Here, let’s learn and understand Off-Page SEO?
What Is Off-Page SEO?
Off-Page SEO is the technique which helps you to increase page rank and Google SERPs ranking.
Simply, sharing your blog posts into social accounts and engaging audience, blog posting, bookmarking sharing, and other factors which creates backlinks of your website and thus helps Google to understand more about your website.
This technique generally builds trust for your content in the eye of Google. When your content is also present on different platforms (like Google+, YouTube, Pinterest and other Social websites). Google catches information from this pre reputed platform and categories your content according to the interest of people those who have fallen for your Content.
Why Is Off-Page SEO Important?
Off-page SEO is mainly publishing your page on some other medium or platform like Facebook, Tumblr or Twitter. This method provides a good visibility to Google, it means that when your page is showing a good presence or a regular presence in the social networking sites or on other platforms so, it is likely to increase the chance of your website to be crawled by Google at an early stage by inviting Google to your content.
This also can be better understood by just knowing that Google checks the relevancy and quality of your content. It just focuses on the quality information for the user and when it finds your content which is already published at different platforms so it considers that page as more accepted by the people of the specific choice of interested.
What is the Importance of Off page SEO for websites? from W3training School Dehradun
Benefits Of Off-Page SEO:
- Ranking Improvement: When you’re promoting your website and creating backlinks, then soon your website will be ranked up on Google SERPs.
- Increase in PageRank: PageRank is a numeric measure Google gives to each individual web page on your website based on the number and quality of the links to each page.
- Exposure: More exposure is what you want since more exposure improves the chances of getting more visitors and more customers. By using off-page SEO to increase your page ranking, which helps to increase your SERP rankings, you’ll end up increasing the exposure of your website, thereby drawing even more traffic to your website.
Activities Involved In Off-Page SEO For Optimizing Your Website/Blog:
- Link-building: Building links can be a very beneficial habit in order to boost your website’s ranking. If someone likes your post and share it on their website then Google will consider that shared post or link is very much informational and it also attracts Google towards your page to give it a good remark.
- Commenting: This is the easiest method to increase external linking, all you have to do is to comment on different social platforms. This is the best way to build links and that too free of cost. While commenting on another blog post, this will make people visit your website again.
- Forums: This is the best place for people to discuss on a certain topic. In Forums, one can also keep one point and for extra help, one can leave links to your post. This is also an effective factor in link building.
- Directories: There are several directories that invite you to share your content with them and there you can leave links towards your website. You can find content sharing websites on the internet.
- Social Bookmarking Off-Page techniques: This is also a good method to attract search engines to your post. Though it is considered as an outdated service nowadays then also it can be useful as well. There are many popular Social Bookmarking platforms that will be very much helpful.
- Social Sharing: Social sharing, as we all know that nowadays it is a powerful tool to reach the targeted audience for any website owner. You already know how the connections in these website work and how they connect you according to your relevancy or interest.
- E-mail marketing: Direct interaction with your subscribers by sending them e-mails is one of the off-page activity. You can inform your subscribers about new products, offers, discounts and services.
- Guest post approach: Write unique and appealing content for different websites ask for the opportunity of guest post. By this you will get backlinks from top-ranking websites by applying to publish your content on their website.
Conclusions:
Off-Page SEO is a must for every blog/website. In order to rank up your website, you must do On-page SEO and Off-page SEO activities and in some time you’ll see results.