Understanding each concept in SEO is important because it will give you long-term benefits. By implementing the SEO strategies you will increase your visibility, improve ranking in Google SERP, PageRank, more clicks, and other factors too. But there is one more important optimization process left that is On-Site SEO.
To learn more about the previous SEO terms, then you might be interested in learning from here:
How Important is On site SEO for your Blog? from W3training School Dehradun
What Is On-Site SEO And How It Can Help You?
On-Site SEO is the practice of optimizing elements in a website. In order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.
The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:
- Understand what a web page is about;
- Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
- Find that page useful and worthy of ranking well on a search engine results page (SERP).
Factors Which Needs To Be Optimized For On-Site SEO:
- Duplicity: This has been an important and very basic factor in overall SEO process. As Google is fully dedicated towards the user experience and wants to provide the most useful relevant information to its user so, we have to always keep our content unique and fresh.
- Page loading speed: Page loading speed is the time taken by your website to load. It means if someone knocks at your website but it takes a lot of time for a web page to get download then obviously that user will either leave your page or will have a bad experience. In both of the cases, your website leaves a bad mark or impression on the user as well as it gave your user a very bad experience while they were on your website. To increase the loading speed we have to work on the HTML and CSS codes. We just use short and compressed coding for HTML and CSS. We also make our HTML and CSS codes in a manner that they can interact with your Java scripts easily.
- Images optimization and alternate text- Adding images make user to understand better but what if these images are not optimized? If it take much time to load and is not optimized, it increase page loading speed also. Alternative text inform google about the image. What the image shows and waht the image is about? This help google crawlers to know about images.
- Titles and Meta Descriptions: Titles are the front face of your webpage. Depending on how tempting your title is, the customer will approach your content. The title should contain your main keywords as well some attractive additional factors that will force the user to click on your content. On the other hand, Meta description is the quick introduction of the content you have on your website.
- Mobile friendly website: As per the changing scenario of present WWW. We clearly understand that the major population is shifting from desktop to mobile devices and they use mobile phones to surf the internet. If these many users are shifting to mobile phones so it is really necessary for a website owner to maintain or develop your website in a manner that it should serve the mobile users as well.
- Rich-Media: Especially here we are going to discuss images that we use in our post. Ok so what about them? Every image or media content on our web page is linked to some address or text that refers to the content of our page. While attaching an image to your website you have to assign the alt text to the file, that alt text should be relevant text with the topic of your post.
- Links: The links that are linking to your website or coming to your website should not pass the bad value or should not have broken links. Make sure that the deleted pages or moved pages are properly redirect using 301 and 302 re-directories.
- Indexing and accessing: You have to make sure that your website can be properly indexed and accessed by the Google otherwise; Google might find it difficult to index it and will not be able to access it whenever needed by the user. And, you will not be ranked among other SERP results. In this, you have to take care of XML sitemaps, robot.txt files and HTTP status code with its return time.
These are few points that govern your On-Site SEO for Optimization and following these things will surely help your website in ranking with Google.