AI works on pure data, and it sort, analyses and take decisions accordingly. AI is overtaking the world at lightning fast speed, wherever you go you will find AI, it starts from right inside your phone. Big giants have implemented AI and started getting better results.
If we talk about digital marketing then AI cannot be a competition but it can help digital marketing in many ways. It can track the behavior of the visitor and help in target them better. Saying Artificial Intelligence will take over digital marketing can be wrong they can both work side by side to each other.
Companies like Google and Facebook has incorporated AI on their different platforms and getting benefit from it. It helps in the study the customer and target them better when they needed a product. Strategy making is also been easy after implementing AI as everything is based on data so it is easy to make decisions.
Content Creation
Nowadays AI can create content also, there are a number of tools which can create content like wordsmith and Quill is used by Forbes to generate news. Most of the big houses are not outsourcing content writer they either use these to generate content. Content is the only thing which takes time to write and if the bots are doing that then you don’t have to take any tension on it. Yes, with the help of AI bots can also write the relevant content.
Better Targeting
After implementing AI, targeting the customers have been better now and making strategy accordingly. All the thanks to artificial intelligence now we can tract every step of the user with the help of AI in IP address. Data also plays a major role as AI works on the data, these data tells that how the customer will react to the website and track the behavior of the customer, which help in better targeting the customer.
Better Return On Investment
Now you can generate better Return on Investment, where AI helps a lot it collects all the user behavior data like purchasing behavior and many more which will lead to the specified targeting. After having a huge data we can also target the niche like if we are getting more conversion from social media in e-commerce then we will spend the most on social media activity to get the better ROI.
All these things are not available earlier and which makes decision poor but now after having such data we can easily generate the good ROI.
A Search Query Is Now Better
Searches are the most common thing on the internet and with the help of AI, search engines have made it smooth and fluidic. Now AI tracks the query, purchase pattern, navigation, and user behavior to make the search better. After observing search pattern AI can give better LSI to the users which will help them.
Also, on the search AI find out the best relevant page to a query, they crawl over the billions of pages and then find out the best possible results for the users.
Voice Search Will Rule The Search Engine
It is believed that 50% of the searches will be voice searches by the end of 2020 due to the development of artificial intelligence. Voice search softwares like Siri and Google assistant dominates the online voice search. In future it will be necessary to optimize your content for voice search also with voice-friendly keywords. Long tail keywords such as near me will be important as they are present in most of the voice queries.
There are many things which AI can and AI is making digital marketing better with its data and observation. AI is not a threat to digital marketing it is a companion. Many people use to say AI will take over humanity and bots will rule the world but still, there is no such sign. We have to welcome the AI and adapt the changes in the environment.
AI has really relaxed the mind of the marketers and they can target their audience accordingly with the help of AI. Other than marketing AI also helps in making big decisions in the organizations and serving to the other industries also.