Social media was the platform which is created to meet new individuals so that they can interact and make connections but now the whole story has changed drastically. Still, people are meeting new faces but it is a huge platform to target your audience too.
An advertisement is something which you can do it anywhere so the marketers have started targeting the social media platforms as most of the people found on social media platform and the majority is youth. Nowadays social media has evolved in many ways, you can do many activities on a single platform.
Social media is a place where you will have a bunch of different interests of people and this what marketers seeks for, a group of individuals falls in the same category. When marketers found that social media platforms have millions and billions of users they have started to target them o social media.
Now if we talk about the online advertisement then Facebook is the most used advertising platform as it has billions of user with different demographs. Facebook has left the Google ads behind in terms of investment in digital ads, organizations are investing more on social media platform rather than search engine ads.
These are the some of the reasons why social media is the right platform to market –
Brand Awareness
Those days are gone when you educate your customer through billboards, wall painting, and banners. This is the era of digitalization and no one is interested in looking at billboards. Today whenever people find the time they start checking their social media accounts so if you are marketing on social media then you are imaging your brand. Social media is the best way to promote your business through branding, people will start recognizing your brand.
Cost-Effective
Costing in social media platform is pretty low as compared to the other techniques, if you are optimizing on social media then it is totally free and if you are targeting through the ads then you will spend a very little amount. You can start your one day of an ad by just INR 40 on Facebook, no one will let you do it even on other digital platforms. If you want to target your audience and you are budget constraint then Facebook can be the desired place to show ads. Other social media platforms are also very budget friendly if you will compare it to the traditional way of marketing.
Only Target Audience
Social media only place where you can directly target your audience without a second thought, there are different groups and pages where you can target and easily find your targeted audience with the help of ads also. For example If you are investing in radio ads then you might lose your actual audience because you don’t know who is listening to your ad but if you ads on social media then you can choose your age, gender, and particular interest according to the product which will lead to better conversion, this is why target audience on social media is easy.
Increase In Traffic
Social media also helps in bringing the traffic to the website you just need to shoot an ad or a post, it instantly grabs user’s attention and drags them to the website. You can target them by a blog post and also with a normal attractive post just don’t forget to drop link your post. Once a user visits your website then it’s all your product which will do the magic.
Advertising on social media through posts, banners, videos, and images encourages users to visit your website for further information. Sharing quality posts, attractive banners and videos influence people to drive to your website which helps to increase traffic. Social media is used everywhere so promoting there itself means bringing a huge amount of traffic to a website.
Generating Leads
You can generate the leads from social media by leads generation ad, it is highly optimized for the lead generation by paying only a little amount you can get the leads from your actual audience. Renault has used Facebook lead generation ads to collect the data of the potential buyers who are interested in the new model of Renault’s car which also cost them very less. So if you want, social media can generate business for you.
Reporting
You will get full fledge reporting on social media even you can track your audience funnel which is not possible in other ways of marketing. Social media shows you every conversion and engagement with the posts or ads which will help in your decision making.
Investing on social media will definitely worth because there are a lot of options you will get which you will not find anywhere. There are different objectives according to your need like traffic, engagement, brand awareness, catalogue sale and many more. It is also been says that if your business is not on social media then you did not exist in this world.
Social media is the only place where you can interact with your potential and existing user. It also helps in ORM activities and saves your brand from harmful activities, Social media is all in one place for your business.