Local SEO is an incredible way to promote local business on the search engine. It provides potential customers with information at the exact time whenever they want. Local SEO helps your business to stand out in local searches and helps drive more traffic and customers. This mainly deals with queries that include a word like near me and location-based searches.
Digital Marketing Course Module
What you will learn in this module of the Digital Marketing Course.
- Working process of Local Search Result
- Google My Business Business Creation
- NAP
- Citation for local SEO
- Keyword Research
- Local SEO Links
- Local Directory Websites
Role of Local SEO in Digital Marketing
Many businesses aim to rank high in the list of national searches but wonder why they cannot compete with the bigger brands. Local SEO helps those businesses to get maximum exposure on the search engines. Even Google shows results according to the IP address or location of the user. Therefore local SEO is mandatory for every business. With the help of local SEO, you can target more targeted and potential users.
92% of users visit the website of the first page local results.
86% of people depend on the internet to find a local business.
Your target users are the ones who are actually present near the physical location of your business, thus to target them more precisely, local SEO plays a major role. Local SEO targeting also helps to boost actual website rankings and traffic. Moreover, local SEO also provides the user with information like contact number, e-mail and location map. This certainly increases local sales of the business.
Benefits of Local SEO in Digital Marketing
Improve your online visibility
Whenever a person searches for the related product or service in a particular location, your business will be shown at the top. This increases online visibility and exposure to a high extent.
Create awareness among customers
Local SEO creates a high level of awareness of your business in the local niche market. This makes interested people contact you.
Higher search engine rankings
Higher rankings are very important for online websites. Local SEO helps your website to show on top of the results which bring targeted traffic to your website. This ultimately results in higher search engine rankings.
Massive Website traffic
When your website is shown to highly targeted traffic then visitors to the website also increases. It is believed that local SEO increases your traffic by 70%.
More calls from potential customers
Local SEO is highly targeted based on the locations. Thus it can target more potential customers which lead to more leads or calls. Moreover, 1 out of 3 visitors actually makes a conversion by approaching local results.
Increases sales revenue
As Local SEO reach users only when they actually need it, therefore, the conversion rate or sales is high. These are the people who are highly interested in your product or service. This made local SEO both cost-effective and efficient.
Build brand image
Local SEO helps to create brand image of the business which increases customer’s trust in the brand. A good brand image impresses and convinces interested people to avail of products or services from you. At present most people first check online reviews then make a conversion. Strong local SEO helps to get positive reviews which again increase more potential customers.
More Local store visit
Local SEO also provides information and direction to your local store. More people got information and the location of your local stores. This leads to more and more people visiting your offline sales which ultimately increases your revenue.
Attract more potential customers
Local SEO target users when they are actually searching for your products or services in that location. This results in real-time sales and purchases. This helps to increase your offline customers and sales.
You can be seen above your competitors
Most of the websites are not local SEO optimized which is a drawback for them. Therefore with a good local SEO strategy, you can stay ahead of your competitors.
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