Websites play the vital role at present for growing, advertising or promoting your business. All the entrepreneur, corporate houses, start-up and small businesses have their own websites, but website must be perfect for digital marketing to generate lot’s of leads. This is because of an evolution of digital marketing in the country. By your website, your users and potential users can get information easily. It increases knowledge and awareness of your brand, products or services.
People are shift from traditional marketing to the digital marketing. For a successful digital marketing process it is very important to have the website. The question here arises is that ‘How to make perfect website who attract lot’s of customers and help your digital marketing efforts with high conversion?’
There are certain elements which one should keep in mind while designing the website for digital marketing. The website becomes the identity of any business this makes it important to design website which make good first impression on the visitors.
In this post you will get to know about website guideline as per digital marketing standards . But before heading on this firstly understand the important of website for the business growth.
How Website In Important For The Small Business?
In present scenario it has become important for the person to have website. The more professional your website will look the more it will benefit your business. If your do not have a good website or any no online presence then you are losing many opportunities for growing your business. People today spend most of their time online therefore, it the best platform to get noticed by the people or reach to your potential customers.
Given below are the importance’s of having a website for your business:
- Cost Effective: Website does not cost you much, you know about the expenditure and cost of website making. While the other form of marketing requires more money.
- It is Convenient. It is more convenient for the people to browse about your products or services then to go out and find your store or your business. Through website they could reach to you easily.
- Sales: The online presence allows you to sell your products or services around the clock. This is great for the sales as your business will be visible worldwide.
- Marketing: Website and online presence helps you in market your business in a better way. The online marketing will have more effective for you if you have your own website.
- You will get all these benefits only if you will have the good website. If your website do not convey everything about your business or do not reach to your target audience then it is not enough. It is important to have the user friendly website for getting more visitors.
Main Elements About Perfect Website For Digital Marketing
- Purpose: The perfect or good website completes the need of the visitors. It is up to your website to draw the attention of the visitor and providing them what they are looking for. The purpose of every single page of your website should be clear.
- Communication: You need to deliver the information through your website quickly, accurately. Make sure that the content is relevant and easy to understand. To deliver your information or making your website more interactive it is important to use headlines, sub headlines, use of bullet points or numbering the points. Writing short sentence is helpful as well.
- Typefaces: selecting the right font for your website is also very important. Try to use font which are easy to read. Avoid using decorative fonts as they may confuse the readers.
- Colour: Good colour selection is great for the user’s experience. Try to bring the balance between different colours. The colour of the background should not overpower the text over it. The colour should not make it difficult for the user to read.
- Images: As they say ‘the pictures speaks the thousand words’, going for the right image for your website is very important. To reach to the target audience it is very import to go for the right use of right informative image on the website.
- Navigation: Make it easy for the target audience to reach to your website and move around it. Through this make sure that your audiences reach to the right information quickly. You can also go for 3 click rule by which your visitor could reach to the required information with the help of 3 clicks.
- Load Time: No one have time for you, keep this thing in mind. If your website takes time to get load then you will surly going to lose the customers. Work with the image size, you can combine your code with the java script or central CSS. Minify HTML, Java script and CSS these things will help to load your website fast.
- Mobile Friendly: People with smart phone prefer to use their phone to go through the website of any particular company. It is important to make the mobile friendly website.
Bottom Line Of Creating Website As Per Digital Marketing Guideline
Creating a perfect website for digital marketing is important for you to keep these elements of designing in your mind. These pints will help in making the professional and user friendly website for your clients of for your business. The above mentioned elements will make your website interactive, engaging, useful and memorable and this is great for any business.