How market research is helpful for digital marketing and what are the ways that would help for the analysis will be covered in this article.
In brief, we will be learning these three areas of market research and analysis.
- Keywords Research (Main Keywords, Keyphrase, prefix, and suffix)
- Competitor research (Competitor List, their presence, Competitor SERP, DA, PA)
- Target areas and goals.
How Market Research Is Helpful For Digital Marketing
Well, market research is an information gathering process, in an intelligent way like getting to know what consumers are looking for, what they like, what they don’t like, what and how they speak, you have to follow their language.
It also includes running the digital campaign and getting to know what is working or not. Market analysis is not a new form of pre-business technique, it is the old and best one. But how is it useful for digital marketing let me explain this to you.
Through marketing research business have several always to analyse there content and improve there call-to-action. Market research also helps in gathering information of the users.
Digital Or Handy Market Research.
Nowadays you don’t have to keep a paper and pen for the market analysis, now it’s a matter of online click, by running any social campaign you can ask them for the feedback or review on different services and products, which will help you to analyse that will that product is really needed by people.
Now once you are done with the market research which you had performed online, you can use that data to target that customer by online advertisement thus market research is indirectly helping you in digital marketing techniques.
One more thing is when you know like what’s the language that your consumer speaks, what is their taste, you can directly trigger to their emotional feeling, by creating a video ad in their language only, thus somehow a proper market research is helping you in digital marketing.
The best thing is when you will collect all this data of your consumer, like what they prefer or what they want to see, you would get to know how to show them what they want to see, and thus it will increase your conversion rate.
How Keywords Research Helpful In Digital Marketing
Keyword research is the base of digital marketing, Keyword research is a technique or you can say a practice which is followed by each and every SEO professional to get the best possible result for the chosen keyword.
Keyword research involves finding the best alternate keyword for the usual keyword to get the best possible outcome with low competition, in short, is to find the less competitive keyword which gives you a good result.
Keyword research is the, in fact, the foundation of market research nowadays.
Now how to perform keyword research and get the results, see the very first place to find keywords those supports your niche, is your brain, your brain is the heap of data memories, thus it’s the most creative way to first look what you know already.
After that create of list of the keyword you find by brainstorming and write them in excel sheet. Now it’s time to search thing online, well the most commonly used tool for Keyword research is the Google keyword planner.
Keyword planner is basically a tool which is there in Google Adwords ( a tool by Google for advertisers) to find out relevant keyword for the term you had searched in. It gives you the average monthly searches with the suggested bid, which is the best part of keyword planner.
There are lots of other keyword planner present online which you can look for, like keyword tool.io. Soovle.com, etc.
Now, what are keyphrase, is there any difference between keyword and keyphrase. Yes is the answer, the keyword is basically a single word, while keyphrases are multi-word search term which sometime combined two or more words which are different from each other to get the best result.
Generally, keyword have high search volume but it’s quite difficult to rank a keyword, here comes the role of keyphrases, which comes with long tail keyword, the best thing about keyphrases is they drive more targeted traffic to your website.
How Competitor Research Is Helpful In Digital Marketing
Well, competitor research is the essential part of digital marketing, I will explain to you how, let’s say you are done with the market research for your product or services, and you get to know that, yes your product or services has a great market.
Now comes the second step competitor research, competitor research is basically to analyze the strength and weakness of your competitor, what are their USP’s what they have done to achieve this and how much hard work is required by you to compete with them.
It involves different practices and you can do that all online that’s the best part, now first check the domain authority of your competitor and then the page authority. Now you must be thinking what is domain authority and page authority.
Domain authority and page authority is an online tool which is been created by Moz, that predicts how well that domain and page is going to work on search engine result pages (SERP).
Thus just by putting their web URL you can know that what is their score on 100 point algorithm scale. Domain authority will tell you how all the pages of that website is doing and page authority tells the score for the particular page you want to check.
The next thing you can do to check their Alexa rank, Alexa is a tool designed by amazon, which give your website a rank on your country and world wide, thus it’s the tool you can see where you stand right now and where you have to go.
The Alexa ranking factor depends on various parameter like, your web traffic domain age, content, SERP, and then it provides you a rank, thus it’s a good way to know about your competition.
The another fantastic thing to know about your competition is to know how many backlinks they have and from where they get them, what are the websites those are providing their URL on thier website.
To check the backlinks, there are various website present online where you can find out details of website those are giving them backlink, and backlink has an important factor on the overall performance of a website.
Thus it’s clear that how competitor research is helpful in digital marketing, we get to know that on what keywords they are performing and how you could find alternative give word with the same results.
How To Target Areas And Set Goals.
Now, what are target areas, when you start your business the very first thing is to target the location, from where you want to start, for example, you had set up your company in Delhi, then delhi must be your first priority, first target the local area?
Once you made a good reputation of your brand in your area you have won a half battle, now it’s time to target the surrounding location, then the whole NCR then the whole country for your potential customers.
Se it’s easy to first target your local area, SEO also has a factor of location, thus your SERP rank would be great in your location rather the outside.
Once you have decided to target different location for your business it becomes easy to set goals, and it will give you a clear understanding and vision to achieve them.